Potato harvester brands in New Zealand:Which are most popular?
In September 2026, John Deere was the most searched potato harvester brand in New Zealand, accounting for 40.2% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Dewulf was mentioned most often, in four of the five answers. GRIMME was recommended most often, coming first in three out of four responses that gave a list.
John DeereShare of searches 40.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Massey FergusonShare of searches 29.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
KubotaShare of searches 18.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
New HollandShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- AVRShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top potato harvester brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dewulf was mentioned most often, in four of the five answers. GRIMME was recommended most often, coming first in three out of four answers that gave a list. AVR was second, and Dewulf was third. New Holland, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GRIMME1st- AVR2nd
- Dewulf3rd
Massey Ferguson4th
John Deere5th
Kubota6th
New Holland–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dewulf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AVR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GRIMME3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Massey Ferguson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kubota1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
New Holland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about potato harvester brands
5 answers
Asked ChatGPT
“Which potato harvester brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best potato harvester brands in New Zealand?”
Asked ChatGPT
“What's the best potato harvester brand in New Zealand for a potato farm?”
Searched Google, AI Overview
“best potato harvester”
Searched Google, AI Overview
“farm machinery nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which potato harvester brands do people search for most?
This chart shows how often people search Google for each potato harvester brand by name. Each line represents a brand's share of searches for all seven potato harvester brands we track, month by month, from searches in New Zealand.
Share of searches by month for John Deere, Massey Ferguson, Kubota, New Holland, AVR. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | AVR | GRIMME | Dewulf |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 28.8% | 15.9% | 7.5% | 2.2% | 0.21% | 0.1% |
| Nov 2025 | 41.8% | 29.6% | 18.1% | 7.3% | 2.6% | 0.4% | 0.1% |
| Dec 2025 | 47.9% | 27.8% | 16.8% | 5.5% | 1.6% | 0.34% | 0.11% |
| Jan 2026 | 41.3% | 31.3% | 17.7% | 7% | 2% | 0.36% | 0.24% |
| Feb 2026 | 40.1% | 28.3% | 22% | 7% | 2% | 0.36% | 0.12% |
| Mar 2026 | 36.7% | 26.1% | 28% | 6.2% | 2.2% | 0.53% | 0.21% |
| Apr 2026 | 40.4% | 29.6% | 21.4% | 5.7% | 2.5% | 0.24% | 0.12% |
| May 2026 | 39.6% | 28.7% | 21.8% | 6.9% | 2.5% | 0.12% | 0.35% |
| Jun 2026 | 38.4% | 26.8% | 24.3% | 8.1% | 1.9% | 0.34% | 0.22% |
| Jul 2026 | 41.5% | 29% | 17.3% | 8.6% | 3.1% | 0.29% | 0.15% |
| Aug 2026 | 42.5% | 25.9% | 19.5% | 9.1% | 2.6% | 0.25% | 0.13% |
| Sep 2026 | 40.2% | 29.4% | 18.1% | 8.5% | 3.1% | 0.59% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 3.4K | +1.5% | -2.3 points | |
| 2, held 2nd | 29.4% | 2.5K | +22% | +3.6 points | |
| 3, held 3rd | 18.1% | 1.5K | -0.65% | -1.4 points | |
| 4, held 4th | 8.5% | 720 | 0% | -0.6 points | |
| 5, held 5th | 3.1% | 260 | +23.8% | +0.4 points | |
| 6, held 6th | 0.59% | 50 | +150% | +0.3 points | |
| 7, held 7th | 0.12% | 10 | 0% | 0 points |
40.2%
Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share -2.3 points.
29.4%
Held 2nd. 2.5K estimated branded searches, +22% vs prior month. Share +3.6 points.
3.
Kubota18.1%
Held 3rd. 1.5K estimated branded searches, -0.65% vs prior month. Share -1.4 points.
8.5%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.
5.AVR
3.1%
Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share +0.4 points.
6.
GRIMME0.59%
Held 6th. 50 estimated branded searches, +150% vs prior month. Share +0.3 points.
7.Dewulf
0.12%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among potato harvester brands in New Zealand?
7 brands
In September 2026, John Deere was the most searched among potato harvester brands in New Zealand, with an estimated 3.4K branded searches, 40.2% of all searches for the seven we track. Massey Ferguson is in 2nd place, 10.8 percentage points behind at 29.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 45.2% → 40.2% | 47.9%Dec 2025 | 36.7%Mar 2026 | 1st | |
| 28.8% → 29.4% | 31.3%Jan 2026 | 25.9%Aug 2026 | 2nd | |
| 15.9% → 18.1% | 28%Mar 2026 | 15.9%Oct 2025 | 3rd | |
| 7.5% → 8.5% | 9.1%Aug 2026 | 5.5%Dec 2025 | 4th | |
| AVR | 2.2% → 3.1% | 3.1%Jul 2026 | 1.6%Dec 2025 | 5th |
| 0.21% → 0.59% | 0.59%Sep 2026 | 0.12%May 2026 | 6th | |
| Dewulf | 0.1% → 0.12% | 0.35%May 2026 | 0.1%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, John Deere’s share of searches among potato harvester brands in New Zealand decreased from 45.2% to 40.2%.
- Across the 12 months ending September 2026, Massey Ferguson’s share of searches among potato harvester brands in New Zealand increased from 28.8% to 29.4%.
- Across the 12 months ending September 2026, Kubota’s share of searches among potato harvester brands in New Zealand increased from 15.9% to 18.1%.
- Across the 12 months ending September 2026, New Holland’s share of searches among potato harvester brands in New Zealand increased from 7.5% to 8.5%.
- Across the 12 months ending September 2026, AVR’s share of searches among potato harvester brands in New Zealand increased from 2.2% to 3.1%.
- Across the 12 months ending September 2026, John Deere’s share of searches among potato harvester brands in New Zealand peaked at 47.9% in December 2025 and was lowest at 36.7% in March 2026.
- Across the 12 months ending September 2026, Massey Ferguson’s share of searches among potato harvester brands in New Zealand peaked at 31.3% in January 2026 and was lowest at 25.9% in August 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among potato harvester brands in New Zealand peaked at 28% in March 2026 and was lowest at 15.9% in October 2025.
- Across the 12 months ending September 2026, New Holland’s share of searches among potato harvester brands in New Zealand peaked at 9.1% in August 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, AVR’s share of searches among potato harvester brands in New Zealand peaked at 3.1% in July 2026 and was lowest at 1.6% in December 2025.
- Across the 12 months ending September 2026, GRIMME and Dewulf held steady: their share of searches among potato harvester brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand potato harvester brands in September 2026?
6 changes

In September 2026, Massey Ferguson gained share of searches among potato harvester brands in New Zealand, from 25.9% to 29.4%.

In September 2026, John Deere lost share of searches among potato harvester brands in New Zealand, from 42.5% to 40.2%.

In September 2026, Kubota lost share of searches among potato harvester brands in New Zealand, from 19.5% to 18.1%.

In September 2026, New Holland lost share of searches among potato harvester brands in New Zealand, from 9.1% to 8.5%.

Estimated monthly branded searches for GRIMME in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.
Estimated monthly branded searches for AVR in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
Compare popularity between leading brands

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