AVR vs New Holland:Which is more popular?

Name: AVR vs New Holland: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, New Holland had more branded searches than AVR among potato harvester brands in New Zealand. New Holland had about 720 branded searches, while AVR had 260. New Holland made up 8.5% of all potato harvester brand searches we track, and AVR accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about potato harvester brands, AVR appeared in three of the five answers and New Holland in none.

Among potato harvester brands in New Zealand in September 2026

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Top potato harvester brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AVR was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. New Holland did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Dewulf	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
AVR	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
GRIMME	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
John Deere	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Massey Ferguson	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Kubota	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
New Holland	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Dewulf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AVR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GRIMME3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Massey Ferguson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kubota1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
New Holland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato harvester brands

5 answers

Asked ChatGPT
“Which potato harvester brand should I buy in New Zealand?”
1. 1GRIMME
2. 2AVR
3. 3Dewulf
Asked ChatGPT
“What are the best potato harvester brands in New Zealand?”
1. 1GRIMME
2. 2Dewulf
3. 3AVR
Asked ChatGPT
“What's the best potato harvester brand in New Zealand for a potato farm?”
1. 1GRIMME
2. 2AVR
3. 3Dewulf
Searched Google, AI Overview
“best potato harvester”
1. 1Dewulf
Searched Google, AI Overview
“farm machinery nz”

Not named in any answer:

New Holland

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AVR or New Holland more popular in search?

This chart shows how often people search Google for AVR and New Holland by name. Each line represents a brand's share of searches for all seven potato harvester brands we track, month by month, from searches in New Zealand.

AVR and New Holland among potato harvester brands in New Zealand, by month

Month	John Deere	Massey Ferguson	Kubota	New Holland	AVR	GRIMME	Dewulf
Oct 2025	45.2%	28.8%	15.9%	7.5%	2.2%	0.21%	0.1%
Nov 2025	41.8%	29.6%	18.1%	7.3%	2.6%	0.4%	0.1%
Dec 2025	47.9%	27.8%	16.8%	5.5%	1.6%	0.34%	0.11%
Jan 2026	41.3%	31.3%	17.7%	7%	2%	0.36%	0.24%
Feb 2026	40.1%	28.3%	22%	7%	2%	0.36%	0.12%
Mar 2026	36.7%	26.1%	28%	6.2%	2.2%	0.53%	0.21%
Apr 2026	40.4%	29.6%	21.4%	5.7%	2.5%	0.24%	0.12%
May 2026	39.6%	28.7%	21.8%	6.9%	2.5%	0.12%	0.35%
Jun 2026	38.4%	26.8%	24.3%	8.1%	1.9%	0.34%	0.22%
Jul 2026	41.5%	29%	17.3%	8.6%	3.1%	0.29%	0.15%
Aug 2026	42.5%	25.9%	19.5%	9.1%	2.6%	0.25%	0.13%
Sep 2026	40.2%	29.4%	18.1%	8.5%	3.1%	0.59%	0.12%

How has the AVR and New Holland comparison changed over the last 12 months?

3 findings

New Holland was ahead of AVR in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, AVR’s share of searches among potato harvester brands in New Zealand moved from 2.2% to 3.1%, and its estimated monthly branded searches moved from 210 to 260.
Across the 12 months ending September 2026, New Holland’s share of searches among potato harvester brands in New Zealand moved from 7.5% to 8.5%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for New Zealand potato harvester brands in September 2026?

2 changes

In September 2026, New Holland lost share of searches among potato harvester brands in New Zealand, from 9.1% to 8.5%.
Estimated monthly branded searches for AVR in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AVR’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.