Brandwave

How popular isNew Holland?

In September 2026, people searched for New Holland by name about 1,110 times in New Zealand, a 6.7% increase from the previous year. These searches made up 8.5% of all New Zealand potato harvester brand searches, placing New Holland fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about potato harvester brands, New Holland did not appear in any of the answers.

Search and AI answers in September 2026

New Holland is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. John DeereShare of searches 40.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Massey FergusonShare of searches 29.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. KubotaShare of searches 18.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. New HollandShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AVRShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top potato harvester brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Holland did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIMME1st
  2. AVR2nd
  3. Dewulf3rd
  4. Massey Ferguson4th
  5. John Deere5th
  6. Kubota6th
  7. New Holland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dewulf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AVR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIMME3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Massey Ferguson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kubota1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato harvester brands

5 answers

  • Asked ChatGPT

    “Which potato harvester brand should I buy in New Zealand?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf

  • Asked ChatGPT

    “What are the best potato harvester brands in New Zealand?”

    1. 1GRIMME
    2. 2Dewulf
    3. 3AVR

  • Asked ChatGPT

    “What's the best potato harvester brand in New Zealand for a potato farm?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf

  • Searched Google, AI Overview

    “best potato harvester”

    1. 1Dewulf

  • Searched Google, AI Overview

    “farm machinery nz”

    1. 1Massey Ferguson
    2. 2John Deere
    3. 3Kubota

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which potato harvester brands compete with New Holland?

New Holland against potato harvester brands in New Zealand, by month

Share of searches by month for John Deere, Massey Ferguson, Kubota, New Holland, AVR. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandAVRGRIMMEDewulf
Oct 202545.2%28.8%15.9%7.5%2.2%0.21%0.1%
Nov 202541.8%29.6%18.1%7.3%2.6%0.4%0.1%
Dec 202547.9%27.8%16.8%5.5%1.6%0.34%0.11%
Jan 202641.3%31.3%17.7%7%2%0.36%0.24%
Feb 202640.1%28.3%22%7%2%0.36%0.12%
Mar 202636.7%26.1%28%6.2%2.2%0.53%0.21%
Apr 202640.4%29.6%21.4%5.7%2.5%0.24%0.12%
May 202639.6%28.7%21.8%6.9%2.5%0.12%0.35%
Jun 202638.4%26.8%24.3%8.1%1.9%0.34%0.22%
Jul 202641.5%29%17.3%8.6%3.1%0.29%0.15%
Aug 202642.5%25.9%19.5%9.1%2.6%0.25%0.13%
Sep 202640.2%29.4%18.1%8.5%3.1%0.59%0.12%

  1. 1.John Deere

    40.2%

    Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share -2.3 points.

  2. 2.Massey Ferguson

    29.4%

    Held 2nd. 2.5K estimated branded searches, +22% vs prior month. Share +3.6 points.

  3. 3.Kubota

    18.1%

    Held 3rd. 1.5K estimated branded searches, -0.65% vs prior month. Share -1.4 points.

  4. 4.New Holland

    8.5%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.AVR

    3.1%

    Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share +0.4 points.

  6. 6.GRIMME

    0.59%

    Held 6th. 50 estimated branded searches, +150% vs prior month. Share +0.3 points.

  7. 7.Dewulf

    0.12%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between New Holland and its closest rivals

Every comparison with New Holland

9 comparisons

How has branded search demand for New Holland changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for New Holland in New Zealand rose from 1K to 1.1K.
  • Across the 12 months ending September 2026, New Holland’s share of searches among potato harvester brands in New Zealand increased from 7.5% to 8.5%.
  • Across the 12 months ending September 2026, New Holland’s share of searches among potato harvester brands in New Zealand peaked at 9.1% in August 2026 and was lowest at 5.5% in December 2025.

How did search popularity change for New Zealand potato harvester brands in September 2026?

6 changes

  1. In September 2026, Massey Ferguson gained share of searches among potato harvester brands in New Zealand, from 25.9% to 29.4%.

  2. In September 2026, John Deere lost share of searches among potato harvester brands in New Zealand, from 42.5% to 40.2%.

  3. In September 2026, Kubota lost share of searches among potato harvester brands in New Zealand, from 19.5% to 18.1%.

  4. In September 2026, New Holland lost share of searches among potato harvester brands in New Zealand, from 9.1% to 8.5%.

  5. Estimated monthly branded searches for GRIMME in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.

  6. Estimated monthly branded searches for AVR in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are New Holland’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using New Holland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • new holland
  • new holland tractor

Do you work for New Holland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does New Holland compete?

New Holland is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tractor brands4th of 78.4%Show ranking
Compact tractor brands4th of 78.3%Show ranking
Potato harvester brands4th of 78.5%Shown above
Farm equipment brands3rd of 610.6%Show ranking
Farm tractors brands3rd of 412%Show ranking
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Is New Holland your brand?

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