Brandwave

GRIMME vs New Holland:Which is more popular?

In September 2026, New Holland had more branded searches than GRIMME among potato harvester brands in New Zealand. New Holland had about 720 branded searches, while GRIMME had 50. New Holland made up 8.5% of all potato harvester brand searches we track, and GRIMME accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about potato harvester brands, GRIMME appeared in three of the five answers and New Holland in none.

Among potato harvester brands in New Zealand in September 2026

Who do people search for more?

New Holland, about 14 searches for every 1 for GRIMME

New Holland 720 searchesGRIMME 50 searches

Who does AI mention more?

GRIMME, mentioned in 3 of 5 answers, New Holland in 0

GRIMME in 3 of 5New Holland in 0 of 5

Who does AI recommend more?

GRIMME, the only one of the two named

GRIMME first in 3New Holland never named

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Top potato harvester brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GRIMME was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. New Holland did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIMME1st
  2. AVR2nd
  3. Dewulf3rd
  4. Massey Ferguson4th
  5. John Deere5th
  6. Kubota6th
  7. New Holland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dewulf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AVR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIMME3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Massey Ferguson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kubota1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato harvester brands

5 answers

  • Asked ChatGPT

    “Which potato harvester brand should I buy in New Zealand?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf

  • Asked ChatGPT

    “What are the best potato harvester brands in New Zealand?”

    1. 1GRIMME
    2. 2Dewulf
    3. 3AVR

  • Asked ChatGPT

    “What's the best potato harvester brand in New Zealand for a potato farm?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf

  • Searched Google, AI Overview

    “best potato harvester”

    1. 1Dewulf

  • Searched Google, AI Overview

    “farm machinery nz”

    1. 1Massey Ferguson
    2. 2John Deere
    3. 3Kubota

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is GRIMME or New Holland more popular in search?

This chart shows how often people search Google for GRIMME and New Holland by name. Each line represents a brand's share of searches for all seven potato harvester brands we track, month by month, from searches in New Zealand.

GRIMME and New Holland among potato harvester brands in New Zealand, by month

Share of searches by month for New Holland, GRIMME. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandAVRGRIMMEDewulf
Oct 202545.2%28.8%15.9%7.5%2.2%0.21%0.1%
Nov 202541.8%29.6%18.1%7.3%2.6%0.4%0.1%
Dec 202547.9%27.8%16.8%5.5%1.6%0.34%0.11%
Jan 202641.3%31.3%17.7%7%2%0.36%0.24%
Feb 202640.1%28.3%22%7%2%0.36%0.12%
Mar 202636.7%26.1%28%6.2%2.2%0.53%0.21%
Apr 202640.4%29.6%21.4%5.7%2.5%0.24%0.12%
May 202639.6%28.7%21.8%6.9%2.5%0.12%0.35%
Jun 202638.4%26.8%24.3%8.1%1.9%0.34%0.22%
Jul 202641.5%29%17.3%8.6%3.1%0.29%0.15%
Aug 202642.5%25.9%19.5%9.1%2.6%0.25%0.13%
Sep 202640.2%29.4%18.1%8.5%3.1%0.59%0.12%

How has the GRIMME and New Holland comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand potato harvester brands in September 2026?

2 changes

  1. In September 2026, New Holland lost share of searches among potato harvester brands in New Zealand, from 9.1% to 8.5%.

  2. Estimated monthly branded searches for GRIMME in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GRIMME’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GRIMME

1 branded search term

  • grimme

New Holland

1 branded search term

  • new holland

How the Brand Demand Index is measured

Other head-to-heads among potato harvester brands

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