Brandwave

AVR vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than AVR among potato harvester brands in New Zealand. John Deere had about 3,420 branded searches, while AVR had 260. John Deere made up 40.2% of all potato harvester brand searches we track, and AVR accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about potato harvester brands, AVR appeared in three of the five answers and John Deere in one. AVR was mentioned before John Deere in three out of four answers.

Among potato harvester brands in New Zealand in September 2026

Who do people search for more?

John Deere, about 13 searches for every 1 for AVR

John Deere 3.4K searchesAVR 260 searches

Who does AI mention more?

AVR, mentioned in 3 of 5 answers, John Deere in 1

AVR in 3 of 5John Deere in 1 of 5

Who does AI recommend more?

AVR, named ahead of John Deere in 3 of 4 answers

AVR first in 3John Deere first in 1

Follow AVR vs John Deere and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top potato harvester brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AVR was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. AVR was listed before John Deere in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIMME1st
  2. AVR2nd
  3. Dewulf3rd
  4. Massey Ferguson4th
  5. John Deere5th
  6. Kubota6th
  7. New Holland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dewulf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AVR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIMME3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Massey Ferguson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kubota1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato harvester brands

5 answers

  • Asked ChatGPT

    “Which potato harvester brand should I buy in New Zealand?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf

  • Asked ChatGPT

    “What are the best potato harvester brands in New Zealand?”

    1. 1GRIMME
    2. 2Dewulf
    3. 3AVR

  • Asked ChatGPT

    “What's the best potato harvester brand in New Zealand for a potato farm?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf

  • Searched Google, AI Overview

    “best potato harvester”

    1. 1Dewulf

  • Searched Google, AI Overview

    “farm machinery nz”

    1. 1Massey Ferguson
    2. 2John Deere
    3. 3Kubota

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AVR or John Deere more popular in search?

This chart shows how often people search Google for AVR and John Deere by name. Each line represents a brand's share of searches for all seven potato harvester brands we track, month by month, from searches in New Zealand.

AVR and John Deere among potato harvester brands in New Zealand, by month

Share of searches by month for John Deere, AVR. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandAVRGRIMMEDewulf
Oct 202545.2%28.8%15.9%7.5%2.2%0.21%0.1%
Nov 202541.8%29.6%18.1%7.3%2.6%0.4%0.1%
Dec 202547.9%27.8%16.8%5.5%1.6%0.34%0.11%
Jan 202641.3%31.3%17.7%7%2%0.36%0.24%
Feb 202640.1%28.3%22%7%2%0.36%0.12%
Mar 202636.7%26.1%28%6.2%2.2%0.53%0.21%
Apr 202640.4%29.6%21.4%5.7%2.5%0.24%0.12%
May 202639.6%28.7%21.8%6.9%2.5%0.12%0.35%
Jun 202638.4%26.8%24.3%8.1%1.9%0.34%0.22%
Jul 202641.5%29%17.3%8.6%3.1%0.29%0.15%
Aug 202642.5%25.9%19.5%9.1%2.6%0.25%0.13%
Sep 202640.2%29.4%18.1%8.5%3.1%0.59%0.12%

How has the AVR and John Deere comparison changed over the last 12 months?

3 findings
  • John Deere was ahead of AVR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AVR’s share of searches among potato harvester brands in New Zealand moved from 2.2% to 3.1%, and its estimated monthly branded searches moved from 210 to 260.
  • Across the 12 months ending September 2026, John Deere’s share of searches among potato harvester brands in New Zealand moved from 45.2% to 40.2%, and its estimated monthly branded searches moved from 4.3K to 3.4K.

How did search popularity change for New Zealand potato harvester brands in September 2026?

2 changes

  1. In September 2026, John Deere lost share of searches among potato harvester brands in New Zealand, from 42.5% to 40.2%.

  2. Estimated monthly branded searches for AVR in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using AVR’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AVR

1 branded search term

  • avr

John Deere

6 branded search terms

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • johndeere

How the Brand Demand Index is measured

Other head-to-heads among potato harvester brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free