CLAAS vs New Holland:Which is more popular by branded search in New Zealand?
In August 2026, CLAAS had more branded searches than New Holland among tractor brands in New Zealand. CLAAS was estimated to have 1K branded searches compared to New Holland’s 600, and held a 6.3% Share of Search versus New Holland’s 3.7%.
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Which is more popular in search, CLAAS or New Holland?
Compare the tractor and farm machinery brands New Zealand farmers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CLAAS, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the CLAAS and New Holland comparison changed over the last 12 months?
3 findings
- CLAAS was ahead of New Holland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among tractor brands in New Zealand moved from 6.5% to 6.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands in New Zealand moved from 1.7% to 3.7%, and its estimated monthly branded searches moved from 330 to 600.
How did search popularity change for New Zealand tractor brands in August 2026?
2 changes
New Holland’s estimated Share of Search among tractor brands in New Zealand has gained ground for 3 months in a row, from 2.3% to 3.7% in August 2026.
In August 2026, CLAAS rose from 5th to 4th among tractor brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using CLAAS’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CLAAS
10 branded search terms
- claas
- claas combine harvester
- claas farm machinery
- claas harvester
- claas near me
- claas new zealand
- claas nz
- claas online
- claas tractor
- claas xerion
New Holland
2 branded search terms
- new holland farm machinery
- new holland tractor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.