Compact tractor brands in New Zealand:Which are most popular?
In September 2026, John Deere was the most searched compact tractor brand in New Zealand, accounting for 39.6% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, John Deere and Massey Ferguson showed up in every answer. Kubota was recommended most often, coming first in four out of five responses.
John DeereShare of searches 39.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Massey FergusonShare of searches 29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
KubotaShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
New HollandShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KIOTIShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top compact tractor brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, John Deere and Massey Ferguson appeared every time. Kubota was recommended most often, coming first in four out of five answers. John Deere was second, and Massey Ferguson was third. KIOTI, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kubota1st
- John Deere2nd
- Massey Ferguson3rd
- New Holland4th
Bobcat5th- Iseki6th
- KIOTI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Iseki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about compact tractor brands
5 answers
Asked ChatGPT
“Which compact tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best compact tractor brands in New Zealand?”
Asked ChatGPT
“What's the best compact tractor brand in New Zealand for small property work?”
Searched Google, AI Overview
“best compact tractor”
Searched Google, AI Overview
“small tractor nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which compact tractor brands do people search for most?
This chart shows how often people search Google for each compact tractor brand by name. Each line represents a brand's share of searches for all seven compact tractor brands we track, month by month, from searches in New Zealand.
Share of searches by month for John Deere, Massey Ferguson, Kubota, New Holland, KIOTI. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | KIOTI | Bobcat | Iseki |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 28.1% | 15.5% | 7.4% | 2.7% | 1.7% | 0.51% |
| Nov 2025 | 41% | 29.1% | 17.8% | 7.1% | 2.6% | 1.7% | 0.69% |
| Dec 2025 | 47.3% | 27.4% | 16.6% | 5.4% | 1.9% | 1% | 0.34% |
| Jan 2026 | 40.6% | 30.8% | 17.4% | 6.9% | 2.5% | 1.3% | 0.58% |
| Feb 2026 | 39.4% | 27.8% | 21.6% | 6.9% | 2.5% | 1.3% | 0.47% |
| Mar 2026 | 36.2% | 25.8% | 27.7% | 6.1% | 2.2% | 1.5% | 0.52% |
| Apr 2026 | 39.8% | 29.2% | 21.1% | 5.6% | 2.5% | 1.3% | 0.47% |
| May 2026 | 38.9% | 28.2% | 21.4% | 6.8% | 2.4% | 1.6% | 0.58% |
| Jun 2026 | 37.3% | 26% | 23.6% | 7.9% | 2.8% | 1.9% | 0.44% |
| Jul 2026 | 40.7% | 28.4% | 17% | 8.4% | 3% | 2% | 0.57% |
| Aug 2026 | 41.7% | 25.4% | 19.2% | 8.9% | 2.1% | 2.1% | 0.62% |
| Sep 2026 | 39.6% | 29% | 17.8% | 8.3% | 3% | 1.6% | 0.58% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.6% | 3.4K | +1.5% | -2.1 points | |
| 2, held 2nd | 29% | 2.5K | +22% | +3.6 points | |
| 3, held 3rd | 17.8% | 1.5K | -0.65% | -1.3 points | |
| 4, held 4th | 8.3% | 720 | 0% | -0.6 points | |
| 5, moved from 6th to 5th | 3% | 260 | +52.9% | +0.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.6% | 140 | -17.6% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.58% | 50 | 0% | 0 points |
39.6%
Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share -2.1 points.
29%
Held 2nd. 2.5K estimated branded searches, +22% vs prior month. Share +3.6 points.
3.
Kubota17.8%
Held 3rd. 1.5K estimated branded searches, -0.65% vs prior month. Share -1.3 points.
8.3%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
KIOTI3%
Moved from 6th to 5th. 260 estimated branded searches, +52.9% vs prior month. Share +0.9 points.
6.
Bobcat1.6%
Moved from 5th to 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.5 points.
7.Iseki
0.58%
Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among compact tractor brands in New Zealand?
7 brands
In September 2026, John Deere was the most searched among compact tractor brands in New Zealand, with an estimated 3.4K branded searches, 39.6% of all searches for the seven we track. Massey Ferguson is in 2nd place, 10.7 percentage points behind at 29%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| John Deere | 44.1% → 39.6% | 47.3%Dec 2025 | 36.2%Mar 2026 | 1st |
| Massey Ferguson | 28.1% → 29% | 30.8%Jan 2026 | 25.4%Aug 2026 | 2nd |
| Kubota | 15.5% → 17.8% | 27.7%Mar 2026 | 15.5%Oct 2025 | 3rd |
| New Holland | 7.4% → 8.3% | 8.9%Aug 2026 | 5.4%Dec 2025 | 4th |
| KIOTI | 2.7% → 3% | 3%Sep 2026 | 1.9%Dec 2025 | 5th |
| Bobcat | 1.7% → 1.6% | 2.1%Aug 2026 | 1%Dec 2025 | 6th |
| Iseki | 0.51% → 0.58% | 0.69%Nov 2025 | 0.34%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, John Deere’s share of searches among compact tractor brands in New Zealand decreased from 44.1% to 39.6%.
- Across the 12 months ending September 2026, Massey Ferguson’s share of searches among compact tractor brands in New Zealand increased from 28.1% to 29%.
- Across the 12 months ending September 2026, Kubota’s share of searches among compact tractor brands in New Zealand increased from 15.5% to 17.8%.
- Across the 12 months ending September 2026, New Holland’s share of searches among compact tractor brands in New Zealand increased from 7.4% to 8.3%.
- Across the 12 months ending September 2026, John Deere’s share of searches among compact tractor brands in New Zealand peaked at 47.3% in December 2025 and was lowest at 36.2% in March 2026.
- Across the 12 months ending September 2026, Massey Ferguson’s share of searches among compact tractor brands in New Zealand peaked at 30.8% in January 2026 and was lowest at 25.4% in August 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among compact tractor brands in New Zealand peaked at 27.7% in March 2026 and was lowest at 15.5% in October 2025.
- Across the 12 months ending September 2026, New Holland’s share of searches among compact tractor brands in New Zealand peaked at 8.9% in August 2026 and was lowest at 5.4% in December 2025.
- Across the 12 months ending September 2026, KIOTI’s share of searches among compact tractor brands in New Zealand peaked at 3% in September 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending September 2026, Bobcat’s share of searches among compact tractor brands in New Zealand peaked at 2.1% in August 2026 and was lowest at 1% in December 2025.
- Across the 12 months ending September 2026, KIOTI, Bobcat and Iseki held steady: their share of searches among compact tractor brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand compact tractor brands in September 2026?
6 changes
In September 2026, KIOTI overtook Bobcat to rank 5th among compact tractor brands in New Zealand, with 3% of the searches.
In September 2026, Massey Ferguson gained share of searches among compact tractor brands in New Zealand, from 25.4% to 29%.
In September 2026, John Deere lost share of searches among compact tractor brands in New Zealand, from 41.7% to 39.6%.
In September 2026, Kubota lost share of searches among compact tractor brands in New Zealand, from 19.2% to 17.8%.
In September 2026, New Holland lost share of searches among compact tractor brands in New Zealand, from 8.9% to 8.3%.
Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
Compare popularity between leading brands
- John Deere vs Massey Ferguson: compare popularity
- John Deere vs Kubota: compare popularity
- John Deere vs New Holland: compare popularity
- John Deere vs KIOTI: compare popularity
- Massey Ferguson vs Kubota: compare popularity
- Massey Ferguson vs New Holland: compare popularity
- Massey Ferguson vs KIOTI: compare popularity
- Kubota vs New Holland: compare popularity
- Kubota vs KIOTI: compare popularity
- New Holland vs KIOTI: compare popularity
- Compare any of these brands
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