How popular isBobcat?
In September 2026, people searched for Bobcat by name about 140 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 1.6% of all New Zealand compact tractor brand searches, placing Bobcat sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about compact tractor brands, Bobcat appeared in two of the five answers and was the fifth most recommended of the seven.
Bobcat is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.
John DeereShare of searches 39.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Massey FergusonShare of searches 29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
KubotaShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
New HollandShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
BobcatShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top compact tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bobcat was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bobcat is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kubota1st
- John Deere2nd
- Massey Ferguson3rd
- New Holland4th
- Bobcat5th
- Iseki6th
KIOTI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Iseki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about compact tractor brands
5 answers
Asked ChatGPT
“Which compact tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best compact tractor brands in New Zealand?”
Asked ChatGPT
“What's the best compact tractor brand in New Zealand for small property work?”
Searched Google, AI Overview
“best compact tractor”
Searched Google, AI Overview
“small tractor nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which compact tractor brands compete with Bobcat?
Share of searches by month for John Deere, Massey Ferguson, Kubota, New Holland, KIOTI, Bobcat. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | KIOTI | Bobcat | Iseki |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 28.1% | 15.5% | 7.4% | 2.7% | 1.7% | 0.51% |
| Nov 2025 | 41% | 29.1% | 17.8% | 7.1% | 2.6% | 1.7% | 0.69% |
| Dec 2025 | 47.3% | 27.4% | 16.6% | 5.4% | 1.9% | 1% | 0.34% |
| Jan 2026 | 40.6% | 30.8% | 17.4% | 6.9% | 2.5% | 1.3% | 0.58% |
| Feb 2026 | 39.4% | 27.8% | 21.6% | 6.9% | 2.5% | 1.3% | 0.47% |
| Mar 2026 | 36.2% | 25.8% | 27.7% | 6.1% | 2.2% | 1.5% | 0.52% |
| Apr 2026 | 39.8% | 29.2% | 21.1% | 5.6% | 2.5% | 1.3% | 0.47% |
| May 2026 | 38.9% | 28.2% | 21.4% | 6.8% | 2.4% | 1.6% | 0.58% |
| Jun 2026 | 37.3% | 26% | 23.6% | 7.9% | 2.8% | 1.9% | 0.44% |
| Jul 2026 | 40.7% | 28.4% | 17% | 8.4% | 3% | 2% | 0.57% |
| Aug 2026 | 41.7% | 25.4% | 19.2% | 8.9% | 2.1% | 2.1% | 0.62% |
| Sep 2026 | 39.6% | 29% | 17.8% | 8.3% | 3% | 1.6% | 0.58% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.6% | 3.4K | +1.5% | -2.1 points | |
| 2, held 2nd | 29% | 2.5K | +22% | +3.6 points | |
| 3, held 3rd | 17.8% | 1.5K | -0.65% | -1.3 points | |
| 4, held 4th | 8.3% | 720 | 0% | -0.6 points | |
| 5, moved from 6th to 5th | 3% | 260 | +52.9% | +0.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.6% | 140 | -17.6% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.58% | 50 | 0% | 0 points |
39.6%
Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share -2.1 points.
29%
Held 2nd. 2.5K estimated branded searches, +22% vs prior month. Share +3.6 points.
3.
Kubota17.8%
Held 3rd. 1.5K estimated branded searches, -0.65% vs prior month. Share -1.3 points.
8.3%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
KIOTI3%
Moved from 6th to 5th. 260 estimated branded searches, +52.9% vs prior month. Share +0.9 points.
6.
Bobcat1.6%
Moved from 5th to 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.5 points.
7.Iseki
0.58%
Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Bobcat and its closest rivals
Every comparison with Bobcat
25 comparisons
- Bobcat vs Earthworm Attachments
- Bobcat vs Volvo Construction Equipment
- Bobcat vs CablePrice
- Bobcat vs Caterpillar
- Bobcat vs Hitachi
- Bobcat vs John Deere
- Bobcat vs KIOTI
- Bobcat vs Kobelco
- Bobcat vs Komatsu
- Bobcat vs Kubota
- Bobcat vs Massey Ferguson
- Bobcat vs New Holland
- Bobcat vs Sany
- Bobcat vs Stihl
- Bobcat vs Sumitomo
- Bobcat vs Takeuchi
- Bobcat vs Terra Cat
- Bobcat vs Yanmar
- Bobcat vs Honda Power Equipment
- Bobcat vs Husqvarna
- Bobcat vs Makita
- Bobcat vs Mikasa
- Bobcat vs Fieldmaster
- Bobcat vs Wacker Neuson
- Bobcat vs JCB
How has branded search demand for Bobcat changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat in New Zealand fell from 170 to 140.
- Across the 12 months ending September 2026, Bobcat’s share of searches among compact tractor brands in New Zealand peaked at 2.1% in August 2026 and was lowest at 1% in December 2025.
How did search popularity change for New Zealand compact tractor brands in September 2026?
6 changes
In September 2026, KIOTI overtook Bobcat to rank 5th among compact tractor brands in New Zealand, with 3% of the searches.
In September 2026, Massey Ferguson gained share of searches among compact tractor brands in New Zealand, from 25.4% to 29%.
In September 2026, John Deere lost share of searches among compact tractor brands in New Zealand, from 41.7% to 39.6%.
In September 2026, Kubota lost share of searches among compact tractor brands in New Zealand, from 19.2% to 17.8%.
In September 2026, New Holland lost share of searches among compact tractor brands in New Zealand, from 8.9% to 8.3%.
Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
How are Bobcat’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bobcat digger
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Where does Bobcat compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Plate compactor brands | 5th of 8 | 0.79% | Show ranking |
| Asphalt cutter brands | 3rd of 4 | 0.95% | Show ranking |
| Compact tractor brands | 6th of 7 | 1.6% | Shown above |
| Excavator brands | 11th of 13 | 1.9% | Show ranking |
| Tree spade attachment brands | 3rd of 6 | 2.7% | Show ranking |
| Brush hog brands | 3rd of 4 | 2.7% | Show ranking |
| Forestry mulcher brands | 3rd of 6 | 2.7% | Show ranking |
| Wheel loader brands | 2nd of 6 | 27.5% | Show ranking |
Is Bobcat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.