Forestry mulcher brands in New Zealand:Which are most popular?
In September 2026, John Deere was the most searched forestry mulcher brand in New Zealand, accounting for 66.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, FAE showed up in every answer. FAE was recommended most often, coming first in two out of three responses that gave a list.
John DeereShare of searches 66.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KubotaShare of searches 30%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BobcatShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FAEShare of searches 0.39%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CaterpillarShare of searches 0.19%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top forestry mulcher brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, FAE appeared every time. FAE was recommended most often, coming first in two out of three answers that gave a list. SEPPI M was second. John Deere, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forestry mulcher brands
5 answers
Asked ChatGPT
“Which forestry mulcher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forestry mulcher brands in New Zealand?”
Asked ChatGPT
“What's the best forestry mulcher brand in New Zealand for heavy land clearing?”
Searched Google, AI Overview
“best forestry mulcher”
Searched Google, AI Overview
“mulcher for excavator”
- 1FAE
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which forestry mulcher brands do people search for most?
This chart shows how often people search Google for each forestry mulcher brand by name. Each line represents a brand's share of searches for all six forestry mulcher brands we track, month by month, from searches in New Zealand.
Share of searches by month for John Deere, Kubota, Bobcat. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | FAE | Caterpillar | SEPPI M |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 25.2% | 2.8% | 0.17% | 0.17% | 0.17% |
| Nov 2025 | 67.4% | 29.2% | 2.8% | 0.49% | 0% | 0.16% |
| Dec 2025 | 72.5% | 25.5% | 1.5% | 0.17% | 0.17% | 0.17% |
| Jan 2026 | 68% | 29.2% | 2.2% | 0.39% | 0% | 0.2% |
| Feb 2026 | 62.6% | 34.4% | 2% | 0.56% | 0.19% | 0.19% |
| Mar 2026 | 55.1% | 42.1% | 2.2% | 0.47% | 0% | 0.16% |
| Apr 2026 | 63.4% | 33.6% | 2.1% | 0.56% | 0% | 0.37% |
| May 2026 | 62.1% | 34.2% | 2.6% | 0.74% | 0.18% | 0.18% |
| Jun 2026 | 58.8% | 37.2% | 2.9% | 0.86% | 0% | 0.17% |
| Jul 2026 | 67.4% | 28.1% | 3.3% | 0.71% | 0.24% | 0.24% |
| Aug 2026 | 65.7% | 30.2% | 3.3% | 0.39% | 0.19% | 0.19% |
| Sep 2026 | 66.5% | 30% | 2.7% | 0.39% | 0.19% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 3.4K | +1.5% | +0.8 points | |
| 2, held 2nd | 30% | 1.5K | -0.65% | -0.3 points | |
| 3, held 3rd | 2.7% | 140 | -17.6% | -0.6 points | |
| 4, held 4th | 0.39% | 20 | 0% | 0 points | |
| 5, held 5th | 0.19% | 10 | 0% | 0 points | |
| 6, held 6th | 0.19% | 10 | 0% | 0 points |
66.5%
Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.8 points.
2.
Kubota30%
Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.3 points.
3.
Bobcat2.7%
Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.
4.
FAE0.39%
Held 4th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
0.19%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
6.
SEPPI M0.19%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among forestry mulcher brands in New Zealand?
6 brands
In September 2026, John Deere was the most searched among forestry mulcher brands in New Zealand, with an estimated 3.4K branded searches, 66.5% of all searches for the six we track. Kubota is in 2nd place, 36.6 percentage points behind at 30%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| John Deere | 71.5% → 66.5% | 72.5%Dec 2025 | 55.1%Mar 2026 | 1st |
| Kubota | 25.2% → 30% | 42.1%Mar 2026 | 25.2%Oct 2025 | 2nd |
| Bobcat | 2.8% → 2.7% | 3.3%Aug 2026 | 1.5%Dec 2025 | 3rd |
| FAE | 0.17% → 0.39% | 0.86%Jun 2026 | 0.17%Oct 2025 | 5th → 4th |
| Caterpillar | 0.17% → 0.19% | 0.24%Jul 2026 | 0%Nov 2025 | 4th → 5th |
| SEPPI M | 0.17% → 0.19% | 0.37%Apr 2026 | 0.16%Mar 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, John Deere’s share of searches among forestry mulcher brands in New Zealand decreased from 71.5% to 66.5%.
- Across the 12 months ending September 2026, Kubota’s share of searches among forestry mulcher brands in New Zealand increased from 25.2% to 30%.
- Across the 12 months ending September 2026, John Deere’s share of searches among forestry mulcher brands in New Zealand peaked at 72.5% in December 2025 and was lowest at 55.1% in March 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among forestry mulcher brands in New Zealand peaked at 42.1% in March 2026 and was lowest at 25.2% in October 2025.
- Across the 12 months ending September 2026, Bobcat’s share of searches among forestry mulcher brands in New Zealand peaked at 3.3% in August 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, FAE rose from 5th to 4th among forestry mulcher brands in New Zealand.
- Across the 12 months ending September 2026, Caterpillar fell from 4th to 5th among forestry mulcher brands in New Zealand.
- Across the 12 months ending September 2026, Bobcat and SEPPI M held steady: their share of searches among forestry mulcher brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand forestry mulcher brands in September 2026?
3 changes
In September 2026, John Deere gained share of searches among forestry mulcher brands in New Zealand, from 65.7% to 66.5%.
In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%.
Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
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