How popular isKubota?
In September 2026, people searched for Kubota by name about 2,410 times in New Zealand, an 11.6% increase from the previous year. These searches made up 30% of all New Zealand forestry mulcher brand searches, placing Kubota second out of six brands. When we asked both ChatGPT and Google AI Overviews about forestry mulcher brands, Kubota did not appear in any of the answers.
Kubota is the second most searched of 6 competitors and not listed in any AI answer.
John DeereShare of searches 66.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KubotaShare of searches 30%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BobcatShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FAEShare of searches 0.39%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CaterpillarShare of searches 0.19%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top forestry mulcher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kubota did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forestry mulcher brands
5 answers
Asked ChatGPT
“Which forestry mulcher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forestry mulcher brands in New Zealand?”
Asked ChatGPT
“What's the best forestry mulcher brand in New Zealand for heavy land clearing?”
Searched Google, AI Overview
“best forestry mulcher”
Searched Google, AI Overview
“mulcher for excavator”
- 1FAE
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which forestry mulcher brands compete with Kubota?
Share of searches by month for John Deere, Kubota, Bobcat. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | FAE | Caterpillar | SEPPI M |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 25.2% | 2.8% | 0.17% | 0.17% | 0.17% |
| Nov 2025 | 67.4% | 29.2% | 2.8% | 0.49% | 0% | 0.16% |
| Dec 2025 | 72.5% | 25.5% | 1.5% | 0.17% | 0.17% | 0.17% |
| Jan 2026 | 68% | 29.2% | 2.2% | 0.39% | 0% | 0.2% |
| Feb 2026 | 62.6% | 34.4% | 2% | 0.56% | 0.19% | 0.19% |
| Mar 2026 | 55.1% | 42.1% | 2.2% | 0.47% | 0% | 0.16% |
| Apr 2026 | 63.4% | 33.6% | 2.1% | 0.56% | 0% | 0.37% |
| May 2026 | 62.1% | 34.2% | 2.6% | 0.74% | 0.18% | 0.18% |
| Jun 2026 | 58.8% | 37.2% | 2.9% | 0.86% | 0% | 0.17% |
| Jul 2026 | 67.4% | 28.1% | 3.3% | 0.71% | 0.24% | 0.24% |
| Aug 2026 | 65.7% | 30.2% | 3.3% | 0.39% | 0.19% | 0.19% |
| Sep 2026 | 66.5% | 30% | 2.7% | 0.39% | 0.19% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 3.4K | +1.5% | +0.8 points | |
| 2, held 2nd | 30% | 1.5K | -0.65% | -0.3 points | |
| 3, held 3rd | 2.7% | 140 | -17.6% | -0.6 points | |
| 4, held 4th | 0.39% | 20 | 0% | 0 points | |
| 5, held 5th | 0.19% | 10 | 0% | 0 points | |
| 6, held 6th | 0.19% | 10 | 0% | 0 points |
66.5%
Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.8 points.
2.
Kubota30%
Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.3 points.
3.
Bobcat2.7%
Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.
4.
FAE0.39%
Held 4th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
0.19%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
6.
SEPPI M0.19%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Kubota and its closest rivals
Every comparison with Kubota
28 comparisons
- Kubota vs Massey Ferguson
- Kubota vs Terra Cat
- Husqvarna vs Kubota
- John Deere vs Kubota
- Kubota vs Ryobi
- Kubota vs Mahindra
- Kubota vs New Holland
- CablePrice vs Kubota
- CLAAS vs Kubota
- Honda Power Equipment vs Kubota
- Fendt vs Kubota
- Case IH vs Kubota
- Cub Cadet vs Kubota
- Caterpillar vs Kubota
- Kubota vs Sumitomo
- Hitachi vs Kubota
- AVR vs Kubota
- KIOTI vs Kubota
- Kubota vs Yanmar
- Kubota vs Sany
- Kobelco vs Kubota
- Kubota vs Takeuchi
- Earthworm Attachments vs Kubota
- Bobcat vs Kubota
- Komatsu vs Kubota
- Fieldmaster vs Kubota
- Kubota vs Kverneland
- JCB vs Kubota
How has branded search demand for Kubota changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kubota in New Zealand rose from 2.2K to 2.4K.
- Across the 12 months ending September 2026, Kubota’s share of searches among forestry mulcher brands in New Zealand increased from 25.2% to 30%.
- Across the 12 months ending September 2026, Kubota’s share of searches among forestry mulcher brands in New Zealand peaked at 42.1% in March 2026 and was lowest at 25.2% in October 2025.
How did search popularity change for New Zealand forestry mulcher brands in September 2026?
3 changes
In September 2026, John Deere gained share of searches among forestry mulcher brands in New Zealand, from 65.7% to 66.5%.
In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%.
Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
How are Kubota’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kubota
- kubota digger
- kubota excavator
- kubota farm machinery
- kubota mowers
- kubota rtv
- kubota skid steer
- kubota tractor
- kubota zero turn
Do you work for Kubota? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kubota compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Riding lawn mower brands | 4th of 7 | 5.6% | Show ranking |
| Tractor brands | 3rd of 7 | 16.2% | Show ranking |
| Compact tractor brands | 3rd of 7 | 17.8% | Show ranking |
| Potato harvester brands | 3rd of 7 | 18.1% | Show ranking |
| Disc harrow brands | 3rd of 6 | 19.7% | Show ranking |
| Excavator brands | 2nd of 13 | 23.1% | Show ranking |
| Farm equipment brands | 2nd of 6 | 22.7% | Show ranking |
| Farm tractors brands | 2nd of 4 | 25.7% | Show ranking |
| Tree spade attachment brands | 2nd of 6 | 29.3% | Show ranking |
| Brush hog brands | 2nd of 4 | 29.4% | Show ranking |
| Forestry mulcher brands | 2nd of 6 | 30% | Shown above |
Is Kubota your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.