How popular isKubota?
In September 2026, people searched for Kubota by name about 2,410 times in New Zealand, an 11.6% increase from the previous year. These searches made up 29.4% of all New Zealand brush hog brand searches, placing Kubota second out of four brands. When we asked both ChatGPT and Google AI Overviews about brush hog brands, Kubota did not appear in any of the answers.
Kubota is the second most searched of 4 competitors.
John DeereShare of searches 65.4%Mentioned in 0 of 5 AI answers
KubotaShare of searches 29.4%Mentioned in 0 of 5 AI answers
BobcatShare of searches 2.7%Mentioned in 0 of 5 AI answers
FieldmasterShare of searches 2.5%Mentioned in 4 of 5 AI answers
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Top brush hog brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kubota did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fieldmaster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush hog brands
5 answers
Asked ChatGPT
“Which brush hog brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush hog brands in New Zealand?”
Asked ChatGPT
“What's the best brush hog brand in New Zealand for rough ground?”
Searched Google, AI Overview
“brush hog for tractor”
Searched Google, AI Overview
“brush hog brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which brush hog brands compete with Kubota?
Share of searches by month for John Deere, Kubota, Bobcat, Fieldmaster. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | Fieldmaster |
|---|---|---|---|---|
| Oct 2025 | 69.4% | 24.5% | 2.7% | 3.4% |
| Nov 2025 | 65% | 28.2% | 2.7% | 4.1% |
| Dec 2025 | 69.7% | 24.5% | 1.5% | 4.3% |
| Jan 2026 | 64.9% | 27.9% | 2.1% | 5.2% |
| Feb 2026 | 60.3% | 33.1% | 2% | 4.7% |
| Mar 2026 | 53.5% | 40.9% | 2.2% | 3.4% |
| Apr 2026 | 62% | 32.9% | 2% | 3.1% |
| May 2026 | 61.5% | 33.8% | 2.5% | 2.2% |
| Jun 2026 | 58% | 36.7% | 2.9% | 2.4% |
| Jul 2026 | 66.3% | 27.7% | 3.3% | 2.8% |
| Aug 2026 | 64.9% | 29.9% | 3.3% | 1.9% |
| Sep 2026 | 65.4% | 29.4% | 2.7% | 2.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 3.4K | +1.5% | +0.5 points | |
| 2, held 2nd | 29.4% | 1.5K | -0.65% | -0.4 points | |
| 3, held 3rd | 2.7% | 140 | -17.6% | -0.6 points | |
| 4, held 4th | 2.5% | 130 | +30% | +0.6 points |
65.4%
Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.5 points.
2.
Kubota29.4%
Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.4 points.
3.
Bobcat2.7%
Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.
2.5%
Held 4th. 130 estimated branded searches, +30% vs prior month. Share +0.6 points.
Compare popularity between Kubota and its closest rivals
Every comparison with Kubota
28 comparisons
- Kubota vs Massey Ferguson
- Kubota vs Terra Cat
- Husqvarna vs Kubota
- John Deere vs Kubota
- Kubota vs Ryobi
- Kubota vs Mahindra
- Kubota vs New Holland
- CablePrice vs Kubota
- CLAAS vs Kubota
- Honda Power Equipment vs Kubota
- Fendt vs Kubota
- Case IH vs Kubota
- Cub Cadet vs Kubota
- Caterpillar vs Kubota
- Kubota vs Sumitomo
- Hitachi vs Kubota
- AVR vs Kubota
- KIOTI vs Kubota
- Kubota vs Yanmar
- Kubota vs Sany
- Kobelco vs Kubota
- Kubota vs Takeuchi
- Earthworm Attachments vs Kubota
- Bobcat vs Kubota
- Komatsu vs Kubota
- Fieldmaster vs Kubota
- Kubota vs Kverneland
- JCB vs Kubota
How has branded search demand for Kubota changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kubota in New Zealand rose from 2.2K to 2.4K.
- Across the 12 months ending September 2026, Kubota’s share of searches among brush hog brands in New Zealand increased from 24.5% to 29.4%.
- Across the 12 months ending September 2026, Kubota’s share of searches among brush hog brands in New Zealand peaked at 40.9% in March 2026 and was lowest at 24.5% in October 2025.
How did search popularity change for New Zealand brush hog brands in September 2026?
3 changes
In September 2026, Fieldmaster gained share of searches among brush hog brands in New Zealand, from 1.9% to 2.5%.
In September 2026, Bobcat lost share of searches among brush hog brands in New Zealand, from 3.3% to 2.7%.
Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026.
How are Kubota’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kubota
- kubota digger
- kubota excavator
- kubota farm machinery
- kubota mowers
- kubota rtv
- kubota skid steer
- kubota tractor
- kubota zero turn
Do you work for Kubota? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kubota compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Riding lawn mower brands | 4th of 7 | 5.6% | Show ranking |
| Tractor brands | 3rd of 7 | 16.2% | Show ranking |
| Compact tractor brands | 3rd of 7 | 17.8% | Show ranking |
| Potato harvester brands | 3rd of 7 | 18.1% | Show ranking |
| Disc harrow brands | 3rd of 6 | 19.7% | Show ranking |
| Excavator brands | 2nd of 13 | 23.1% | Show ranking |
| Farm equipment brands | 2nd of 6 | 22.7% | Show ranking |
| Farm tractors brands | 2nd of 4 | 25.7% | Show ranking |
| Tree spade attachment brands | 2nd of 6 | 29.3% | Show ranking |
| Brush hog brands | 2nd of 4 | 29.4% | Shown above |
| Forestry mulcher brands | 2nd of 6 | 30% | Show ranking |
Is Kubota your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.