Brandwave

Kubota vs Kverneland:Which is more popular?

In September 2026, Kubota had more branded searches than Kverneland among disc harrow brands in New Zealand. Kubota had about 1,540 branded searches, while Kverneland had 110. Kubota made up 19.7% of all disc harrow brand searches we track, and Kverneland accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about disc harrow brands, Kverneland appeared in two of the five answers and Kubota in one. Kverneland was mentioned before Kubota in every answer.

Among disc harrow brands in New Zealand in September 2026

Who do people search for more?

Kubota, about 14 searches for every 1 for Kverneland

Kubota 1.5K searchesKverneland 110 searches

Who does AI mention more?

Kverneland, mentioned in 2 of 5 answers, Kubota in 1

Kverneland in 2 of 5Kubota in 1 of 5

Who does AI recommend more?

Kverneland, named ahead of Kubota in every answer

Kverneland first in 2Kubota never first

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Top disc harrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kverneland was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kubota was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kverneland was listed before Kubota in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kverneland1st
  2. AMAZONE2nd
  3. Tatu2nd
  4. John Deere–
  5. Mahindra–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kverneland2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tatu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMAZONE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc harrow brands

5 answers

  • Asked ChatGPT

    “Which disc harrow brand should I buy in New Zealand?”

    1. 1Tatu
    2. 2Kubota

  • Asked ChatGPT

    “What are the best disc harrow brands in New Zealand?”

    1. 1Kverneland
    2. 2Tatu

  • Asked ChatGPT

    “What's the best disc harrow brand in New Zealand for a farm?”

    1. 1Kverneland
    2. 2AMAZONE

  • Searched Google, AI Overview

    “best disc harrow”

    1. Searched Google, AI Overview

      “farm harrow”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Kubota or Kverneland more popular in search?

      This chart shows how often people search Google for Kubota and Kverneland by name. Each line represents a brand's share of searches for all six disc harrow brands we track, month by month, from searches in New Zealand.

      Kubota and Kverneland among disc harrow brands in New Zealand, by month

      Share of searches by month for Kubota, Kverneland. The figures are in the table below the chart.

      View monthly share of searches table
      MonthJohn DeereMahindraKubotaKvernelandAMAZONETatu
      Oct 202546.6%35.2%16.4%1.5%0.11%0.11%
      Nov 202545.4%33.3%19.7%1.5%0.11%0%
      Dec 202546.8%35.3%16.5%1.2%0.11%0.11%
      Jan 202639.3%42.4%16.9%1.2%0.11%0.11%
      Feb 202640.1%36.9%22%0.83%0.12%0%
      Mar 202637.4%33.3%28.6%0.75%0%0%
      Apr 202641.6%35.1%22.1%0.86%0.12%0.12%
      May 202642%34%23.1%0.62%0.12%0.12%
      Jun 202641.2%31.6%26.1%0.85%0.12%0.12%
      Jul 202642%39.4%17.6%1%0%0%
      Aug 202638.8%42.2%17.9%1%0.12%0%
      Sep 202643.7%35%19.7%1.4%0.13%0%

      How has the Kubota and Kverneland comparison changed over the last 12 months?

      3 findings
      • Kubota was ahead of Kverneland in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Kubota’s share of searches among disc harrow brands in New Zealand moved from 16.4% to 19.7%, and its estimated monthly branded searches held steady at 1.5K.
      • Across the 12 months ending September 2026, Kverneland’s share of searches among disc harrow brands in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 140 to 110.

      How did search popularity change for New Zealand disc harrow brands in September 2026?

      2 changes

      1. In September 2026, Kubota gained share of searches among disc harrow brands in New Zealand, from 17.9% to 19.7%.

      2. Kverneland’s share of searches among disc harrow brands in New Zealand has gained ground for 3 months in a row, from 0.85% to 1.4% in September 2026.

      How are branded searches counted?

      6 search terms

      Brandwave collects information about searches that people make online using Kubota’s and Kverneland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Kubota

      5 branded search terms

      • kubota
      • kubota digger
      • kubota rtv
      • kubota skid steer
      • kubota zero turn

      Kverneland

      1 branded search term

      • kverneland

      How the Brand Demand Index is measured

      Other head-to-heads among disc harrow brands

      Creator with pink hair and a pink jacket

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