Brandwave

How popular isKverneland?

In September 2026, people searched for Kverneland by name about 110 times in New Zealand, a 21.4% decrease from the previous year. These searches made up 1.4% of all New Zealand disc harrow brand searches, placing Kverneland fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about disc harrow brands, Kverneland appeared in two of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Kverneland is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. John DeereShare of searches 43.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MahindraShare of searches 35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KubotaShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. KvernelandShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. AMAZONEShare of searches 0.13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd

+1 more

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Top disc harrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kverneland was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kverneland is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kverneland1st
  2. AMAZONE2nd
  3. Tatu2nd
  4. John Deere–
  5. Mahindra–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kverneland2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tatu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMAZONE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc harrow brands

5 answers

  • Asked ChatGPT

    “Which disc harrow brand should I buy in New Zealand?”

    1. 1Tatu
    2. 2Kubota

  • Asked ChatGPT

    “What are the best disc harrow brands in New Zealand?”

    1. 1Kverneland
    2. 2Tatu

  • Asked ChatGPT

    “What's the best disc harrow brand in New Zealand for a farm?”

    1. 1Kverneland
    2. 2AMAZONE

  • Searched Google, AI Overview

    “best disc harrow”

    1. Searched Google, AI Overview

      “farm harrow”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which disc harrow brands compete with Kverneland?

      Kverneland against disc harrow brands in New Zealand, by month

      Share of searches by month for John Deere, Mahindra, Kubota, Kverneland. The figures are in the table below the chart.

      View monthly share of searches table
      MonthJohn DeereMahindraKubotaKvernelandAMAZONETatu
      Oct 202546.6%35.2%16.4%1.5%0.11%0.11%
      Nov 202545.4%33.3%19.7%1.5%0.11%0%
      Dec 202546.8%35.3%16.5%1.2%0.11%0.11%
      Jan 202639.3%42.4%16.9%1.2%0.11%0.11%
      Feb 202640.1%36.9%22%0.83%0.12%0%
      Mar 202637.4%33.3%28.6%0.75%0%0%
      Apr 202641.6%35.1%22.1%0.86%0.12%0.12%
      May 202642%34%23.1%0.62%0.12%0.12%
      Jun 202641.2%31.6%26.1%0.85%0.12%0.12%
      Jul 202642%39.4%17.6%1%0%0%
      Aug 202638.8%42.2%17.9%1%0.12%0%
      Sep 202643.7%35%19.7%1.4%0.13%0%

      1. 1.John Deere

        43.7%

        Moved from 2nd to 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +4.9 points.

      2. 2.Mahindra

        35%

        Moved from 1st to 2nd. 2.7K estimated branded searches, -25.1% vs prior month. Share -7.1 points.

      3. 3.Kubota

        19.7%

        Held 3rd. 1.5K estimated branded searches, -0.65% vs prior month. Share +1.8 points.

      4. 4.Kverneland

        1.4%

        Held 4th. 110 estimated branded searches, +22.2% vs prior month. Share +0.4 points.

      5. 5.AMAZONE

        0.13%

        Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

      6. 6.Tatu

        0%

        Held 6th. 0 estimated branded searches, — vs prior month. Share 0 points.

      Compare popularity between Kverneland and its closest rivals

      Every comparison with Kverneland

      3 comparisons

      How has branded search demand for Kverneland changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Kverneland in New Zealand fell from 140 to 110.
      • Across the 12 months ending September 2026, Kverneland’s share of searches among disc harrow brands in New Zealand held steady, from 1.5% to 1.4%.

      How did search popularity change for New Zealand disc harrow brands in September 2026?

      5 changes

      1. In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches.

      2. In September 2026, Kubota gained share of searches among disc harrow brands in New Zealand, from 17.9% to 19.7%.

      3. In September 2026, Mahindra lost share of searches among disc harrow brands in New Zealand, from 42.2% to 35%.

      4. Kverneland’s share of searches among disc harrow brands in New Zealand has gained ground for 3 months in a row, from 0.85% to 1.4% in September 2026.

      5. Estimated monthly branded searches for Tatu in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

      How are Kverneland’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Kverneland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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