Disc harrow brands in New Zealand:Which are most popular?
In September 2026, John Deere was the most searched disc harrow brand in New Zealand, accounting for 43.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Kverneland and Tatu were mentioned most often, in two of the five answers. Kverneland was recommended most often, coming first in both responses that gave a list.
John DeereShare of searches 43.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MahindraShare of searches 35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KubotaShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
KvernelandShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
AMAZONEShare of searches 0.13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
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Top disc harrow brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kverneland and Tatu were mentioned most often, in two of the five answers. Kverneland was recommended most often, coming first in both answers that gave a list. AMAZONE and Tatu tied for second. John Deere, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kverneland1st
- AMAZONE2nd
- Tatu2nd
- John Deere–
- Mahindra–
- Kubota–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kverneland2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tatu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AMAZONE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about disc harrow brands
5 answers
Asked ChatGPT
“Which disc harrow brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best disc harrow brands in New Zealand?”
Asked ChatGPT
“What's the best disc harrow brand in New Zealand for a farm?”
Searched Google, AI Overview
“best disc harrow”
Searched Google, AI Overview
“farm harrow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which disc harrow brands do people search for most?
This chart shows how often people search Google for each disc harrow brand by name. Each line represents a brand's share of searches for all six disc harrow brands we track, month by month, from searches in New Zealand.
Share of searches by month for John Deere, Mahindra, Kubota. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Mahindra | Kubota | Kverneland | AMAZONE | Tatu |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 35.2% | 16.4% | 1.5% | 0.11% | 0.11% |
| Nov 2025 | 45.4% | 33.3% | 19.7% | 1.5% | 0.11% | 0% |
| Dec 2025 | 46.8% | 35.3% | 16.5% | 1.2% | 0.11% | 0.11% |
| Jan 2026 | 39.3% | 42.4% | 16.9% | 1.2% | 0.11% | 0.11% |
| Feb 2026 | 40.1% | 36.9% | 22% | 0.83% | 0.12% | 0% |
| Mar 2026 | 37.4% | 33.3% | 28.6% | 0.75% | 0% | 0% |
| Apr 2026 | 41.6% | 35.1% | 22.1% | 0.86% | 0.12% | 0.12% |
| May 2026 | 42% | 34% | 23.1% | 0.62% | 0.12% | 0.12% |
| Jun 2026 | 41.2% | 31.6% | 26.1% | 0.85% | 0.12% | 0.12% |
| Jul 2026 | 42% | 39.4% | 17.6% | 1% | 0% | 0% |
| Aug 2026 | 38.8% | 42.2% | 17.9% | 1% | 0.12% | 0% |
| Sep 2026 | 43.7% | 35% | 19.7% | 1.4% | 0.13% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 43.7% | 3.4K | +1.5% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35% | 2.7K | -25.1% | -7.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.7% | 1.5K | -0.65% | +1.8 points | |
| 4, held 4th | 1.4% | 110 | +22.2% | +0.4 points | |
| 5, held 5th | 0.13% | 10 | 0% | 0 points | |
| 6, held 6th | 0% | 0 | — | 0 points |
43.7%
Moved from 2nd to 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +4.9 points.
2.
Mahindra35%
Moved from 1st to 2nd. 2.7K estimated branded searches, -25.1% vs prior month. Share -7.1 points.
3.
Kubota19.7%
Held 3rd. 1.5K estimated branded searches, -0.65% vs prior month. Share +1.8 points.
1.4%
Held 4th. 110 estimated branded searches, +22.2% vs prior month. Share +0.4 points.
5.
AMAZONE0.13%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
6.Tatu
0%
Held 6th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among disc harrow brands in New Zealand?
6 brands
In September 2026, John Deere was the most searched among disc harrow brands in New Zealand, with an estimated 3.4K branded searches, 43.7% of all searches for the six we track. Mahindra is in 2nd place, 8.7 percentage points behind at 35%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| John Deere | 46.6% → 43.7% | 46.8%Dec 2025 | 37.4%Mar 2026 | 1st |
| Mahindra | 35.2% → 35% | 42.4%Jan 2026 | 31.6%Jun 2026 | 2nd |
| Kubota | 16.4% → 19.7% | 28.6%Mar 2026 | 16.4%Oct 2025 | 3rd |
| Kverneland | 1.5% → 1.4% | 1.5%Nov 2025 | 0.62%May 2026 | 4th |
| AMAZONE | 0.11% → 0.13% | 0.13%Sep 2026 | 0%Mar 2026 | 5th |
| Tatu | 0.11% → 0% | 0.12%May 2026 | 0%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, John Deere’s share of searches among disc harrow brands in New Zealand decreased from 46.6% to 43.7%.
- Across the 12 months ending September 2026, Kubota’s share of searches among disc harrow brands in New Zealand increased from 16.4% to 19.7%.
- Across the 12 months ending September 2026, John Deere’s share of searches among disc harrow brands in New Zealand peaked at 46.8% in December 2025 and was lowest at 37.4% in March 2026.
- Across the 12 months ending September 2026, Mahindra’s share of searches among disc harrow brands in New Zealand peaked at 42.4% in January 2026 and was lowest at 31.6% in June 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among disc harrow brands in New Zealand peaked at 28.6% in March 2026 and was lowest at 16.4% in October 2025.
- Across the 12 months ending September 2026, Mahindra, Kverneland, AMAZONE and Tatu held steady: their share of searches among disc harrow brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand disc harrow brands in September 2026?
5 changes
In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches.
In September 2026, Kubota gained share of searches among disc harrow brands in New Zealand, from 17.9% to 19.7%.
In September 2026, Mahindra lost share of searches among disc harrow brands in New Zealand, from 42.2% to 35%.
Kverneland’s share of searches among disc harrow brands in New Zealand has gained ground for 3 months in a row, from 0.85% to 1.4% in September 2026.
Estimated monthly branded searches for Tatu in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
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