Kubota vs Mahindra:Which is more popular?
In September 2026, Mahindra had more branded searches than Kubota among disc harrow brands in New Zealand. Mahindra had about 2,740 branded searches, while Kubota had 1,540. Mahindra made up 35% of all disc harrow brand searches we track, and Kubota accounted for 19.7%. When we asked ChatGPT and Google AI Overviews about disc harrow brands, Kubota appeared in one of the five answers and Mahindra in none.
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Top disc harrow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kubota was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mahindra did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kverneland1st
AMAZONE2nd- Tatu2nd
John Deere–
Mahindra–
Kubota–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kverneland2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tatu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AMAZONE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about disc harrow brands
5 answers
Asked ChatGPT
“Which disc harrow brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best disc harrow brands in New Zealand?”
Asked ChatGPT
“What's the best disc harrow brand in New Zealand for a farm?”
Searched Google, AI Overview
“best disc harrow”
Searched Google, AI Overview
“farm harrow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kubota or Mahindra more popular in search?
This chart shows how often people search Google for Kubota and Mahindra by name. Each line represents a brand's share of searches for all six disc harrow brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mahindra, Kubota. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Mahindra | Kubota | Kverneland | AMAZONE | Tatu |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 35.2% | 16.4% | 1.5% | 0.11% | 0.11% |
| Nov 2025 | 45.4% | 33.3% | 19.7% | 1.5% | 0.11% | 0% |
| Dec 2025 | 46.8% | 35.3% | 16.5% | 1.2% | 0.11% | 0.11% |
| Jan 2026 | 39.3% | 42.4% | 16.9% | 1.2% | 0.11% | 0.11% |
| Feb 2026 | 40.1% | 36.9% | 22% | 0.83% | 0.12% | 0% |
| Mar 2026 | 37.4% | 33.3% | 28.6% | 0.75% | 0% | 0% |
| Apr 2026 | 41.6% | 35.1% | 22.1% | 0.86% | 0.12% | 0.12% |
| May 2026 | 42% | 34% | 23.1% | 0.62% | 0.12% | 0.12% |
| Jun 2026 | 41.2% | 31.6% | 26.1% | 0.85% | 0.12% | 0.12% |
| Jul 2026 | 42% | 39.4% | 17.6% | 1% | 0% | 0% |
| Aug 2026 | 38.8% | 42.2% | 17.9% | 1% | 0.12% | 0% |
| Sep 2026 | 43.7% | 35% | 19.7% | 1.4% | 0.13% | 0% |
How has the Kubota and Mahindra comparison changed over the last 12 months?
3 findings
- Mahindra was ahead of Kubota in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among disc harrow brands in New Zealand moved from 16.4% to 19.7%, and its estimated monthly branded searches held steady at 1.5K.
- Across the 12 months ending September 2026, Mahindra’s share of searches among disc harrow brands in New Zealand moved from 35.2% to 35%, and its estimated monthly branded searches moved from 3.3K to 2.7K.
How did search popularity change for New Zealand disc harrow brands in September 2026?
3 changes
In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches.
In September 2026, Kubota gained share of searches among disc harrow brands in New Zealand, from 17.9% to 19.7%.
In September 2026, Mahindra lost share of searches among disc harrow brands in New Zealand, from 42.2% to 35%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Kubota’s and Mahindra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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