Brandwave

How popular isKubota?

In September 2026, people searched for Kubota by name about 2,410 times in New Zealand, an 11.6% increase from the previous year. These searches made up 19.7% of all New Zealand disc harrow brand searches, placing Kubota third out of six brands. When we asked both ChatGPT and Google AI Overviews about disc harrow brands, Kubota appeared in one of the five answers.

Search and AI answers in September 2026

Kubota is the third most searched of 6 competitors and not listed in any AI answer.

  1. John DeereShare of searches 43.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MahindraShare of searches 35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KubotaShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. KvernelandShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. AMAZONEShare of searches 0.13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd

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Top disc harrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kubota was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kverneland1st
  2. AMAZONE2nd
  3. Tatu2nd
  4. John Deere–
  5. Mahindra–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kverneland2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tatu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMAZONE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc harrow brands

5 answers

  • Asked ChatGPT

    “Which disc harrow brand should I buy in New Zealand?”

    1. 1Tatu
    2. 2Kubota

  • Asked ChatGPT

    “What are the best disc harrow brands in New Zealand?”

    1. 1Kverneland
    2. 2Tatu

  • Asked ChatGPT

    “What's the best disc harrow brand in New Zealand for a farm?”

    1. 1Kverneland
    2. 2AMAZONE

  • Searched Google, AI Overview

    “best disc harrow”

    1. Searched Google, AI Overview

      “farm harrow”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which disc harrow brands compete with Kubota?

      Kubota against disc harrow brands in New Zealand, by month

      Share of searches by month for John Deere, Mahindra, Kubota. The figures are in the table below the chart.

      View monthly share of searches table
      MonthJohn DeereMahindraKubotaKvernelandAMAZONETatu
      Oct 202546.6%35.2%16.4%1.5%0.11%0.11%
      Nov 202545.4%33.3%19.7%1.5%0.11%0%
      Dec 202546.8%35.3%16.5%1.2%0.11%0.11%
      Jan 202639.3%42.4%16.9%1.2%0.11%0.11%
      Feb 202640.1%36.9%22%0.83%0.12%0%
      Mar 202637.4%33.3%28.6%0.75%0%0%
      Apr 202641.6%35.1%22.1%0.86%0.12%0.12%
      May 202642%34%23.1%0.62%0.12%0.12%
      Jun 202641.2%31.6%26.1%0.85%0.12%0.12%
      Jul 202642%39.4%17.6%1%0%0%
      Aug 202638.8%42.2%17.9%1%0.12%0%
      Sep 202643.7%35%19.7%1.4%0.13%0%

      1. 1.John Deere

        43.7%

        Moved from 2nd to 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +4.9 points.

      2. 2.Mahindra

        35%

        Moved from 1st to 2nd. 2.7K estimated branded searches, -25.1% vs prior month. Share -7.1 points.

      3. 3.Kubota

        19.7%

        Held 3rd. 1.5K estimated branded searches, -0.65% vs prior month. Share +1.8 points.

      4. 4.Kverneland

        1.4%

        Held 4th. 110 estimated branded searches, +22.2% vs prior month. Share +0.4 points.

      5. 5.AMAZONE

        0.13%

        Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

      6. 6.Tatu

        0%

        Held 6th. 0 estimated branded searches, — vs prior month. Share 0 points.

      Compare popularity between Kubota and its closest rivals

      Every comparison with Kubota

      28 comparisons

      How has branded search demand for Kubota changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Kubota in New Zealand rose from 2.2K to 2.4K.
      • Across the 12 months ending September 2026, Kubota’s share of searches among disc harrow brands in New Zealand increased from 16.4% to 19.7%.
      • Across the 12 months ending September 2026, Kubota’s share of searches among disc harrow brands in New Zealand peaked at 28.6% in March 2026 and was lowest at 16.4% in October 2025.

      How did search popularity change for New Zealand disc harrow brands in September 2026?

      5 changes

      1. In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches.

      2. In September 2026, Kubota gained share of searches among disc harrow brands in New Zealand, from 17.9% to 19.7%.

      3. In September 2026, Mahindra lost share of searches among disc harrow brands in New Zealand, from 42.2% to 35%.

      4. Kverneland’s share of searches among disc harrow brands in New Zealand has gained ground for 3 months in a row, from 0.85% to 1.4% in September 2026.

      5. Estimated monthly branded searches for Tatu in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

      How are Kubota’s branded searches counted?

      9 search terms

      Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • kubota
      • kubota digger
      • kubota excavator
      • kubota farm machinery
      • kubota mowers
      • kubota rtv
      • kubota skid steer
      • kubota tractor
      • kubota zero turn

      Do you work for Kubota? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Kubota compete?

      Kubota is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Riding lawn mower brands4th of 75.6%Show ranking
      Tractor brands3rd of 716.2%Show ranking
      Compact tractor brands3rd of 717.8%Show ranking
      Potato harvester brands3rd of 718.1%Show ranking
      Disc harrow brands3rd of 619.7%Shown above
      Excavator brands2nd of 1323.1%Show ranking
      Farm equipment brands2nd of 622.7%Show ranking
      Farm tractors brands2nd of 425.7%Show ranking
      Tree spade attachment brands2nd of 629.3%Show ranking
      Brush hog brands2nd of 429.4%Show ranking
      Forestry mulcher brands2nd of 630%Show ranking
      Creator with pink hair and a pink jacket

      Is Kubota your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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