Fieldmaster vs Kubota:Which is more popular?
In September 2026, Kubota had more branded searches than Fieldmaster among brush hog brands in New Zealand. Kubota had about 1,540 branded searches, while Fieldmaster had 130. Kubota made up 29.4% of all brush hog brand searches we track, and Fieldmaster accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about brush hog brands, Fieldmaster appeared in four of the five answers and Kubota in none.
Who do people search for more?
Kubota, about 12 searches for every 1 for Fieldmaster
Who does AI mention more?
Fieldmaster, mentioned in 4 of 5 answers, Kubota in 0
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Top brush hog brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fieldmaster was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kubota did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fieldmaster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush hog brands
5 answers
Asked ChatGPT
“Which brush hog brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush hog brands in New Zealand?”
Asked ChatGPT
“What's the best brush hog brand in New Zealand for rough ground?”
Searched Google, AI Overview
“brush hog for tractor”
Searched Google, AI Overview
“brush hog brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fieldmaster or Kubota more popular in search?
This chart shows how often people search Google for Fieldmaster and Kubota by name. Each line represents a brand's share of searches for all four brush hog brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kubota, Fieldmaster. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | Fieldmaster |
|---|---|---|---|---|
| Oct 2025 | 69.4% | 24.5% | 2.7% | 3.4% |
| Nov 2025 | 65% | 28.2% | 2.7% | 4.1% |
| Dec 2025 | 69.7% | 24.5% | 1.5% | 4.3% |
| Jan 2026 | 64.9% | 27.9% | 2.1% | 5.2% |
| Feb 2026 | 60.3% | 33.1% | 2% | 4.7% |
| Mar 2026 | 53.5% | 40.9% | 2.2% | 3.4% |
| Apr 2026 | 62% | 32.9% | 2% | 3.1% |
| May 2026 | 61.5% | 33.8% | 2.5% | 2.2% |
| Jun 2026 | 58% | 36.7% | 2.9% | 2.4% |
| Jul 2026 | 66.3% | 27.7% | 3.3% | 2.8% |
| Aug 2026 | 64.9% | 29.9% | 3.3% | 1.9% |
| Sep 2026 | 65.4% | 29.4% | 2.7% | 2.5% |
How has the Fieldmaster and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Fieldmaster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fieldmaster’s share of searches among brush hog brands in New Zealand moved from 3.4% to 2.5%, and its estimated monthly branded searches moved from 210 to 130.
- Across the 12 months ending September 2026, Kubota’s share of searches among brush hog brands in New Zealand moved from 24.5% to 29.4%, and its estimated monthly branded searches held steady at 1.5K.
How did search popularity change for New Zealand brush hog brands in September 2026?
1 change
In September 2026, Fieldmaster gained share of searches among brush hog brands in New Zealand, from 1.9% to 2.5%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Fieldmaster’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fieldmaster
2 branded search terms
- fieldmaster
- fieldmaster mower
Kubota
5 branded search terms
- kubota
- kubota digger
- kubota rtv
- kubota skid steer
- kubota zero turn
Other head-to-heads among brush hog brands
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