Brandwave

How popular isFieldmaster?

In September 2026, people searched for Fieldmaster by name about 130 times in New Zealand, a 38.1% decrease from the previous year. These searches made up 2.5% of all New Zealand brush hog brand searches, placing Fieldmaster fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about brush hog brands, Fieldmaster appeared in four of the five answers.

Search and AI answers in September 2026

Fieldmaster is the fourth most searched of 4 competitors.

  1. John DeereShare of searches 65.4%Mentioned in 0 of 5 AI answers
  2. KubotaShare of searches 29.4%Mentioned in 0 of 5 AI answers
  3. BobcatShare of searches 2.7%Mentioned in 0 of 5 AI answers
  4. FieldmasterShare of searches 2.5%Mentioned in 4 of 5 AI answers
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Top brush hog brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fieldmaster was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fieldmaster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush hog brands

5 answers

  • Asked ChatGPT

    “Which brush hog brand should I buy in New Zealand?”

    1. 1Fieldmaster

  • Asked ChatGPT

    “What are the best brush hog brands in New Zealand?”

    1. 1Fieldmaster

  • Asked ChatGPT

    “What's the best brush hog brand in New Zealand for rough ground?”

    1. 1Fieldmaster

  • Searched Google, AI Overview

    “brush hog for tractor”

    1. Searched Google, AI Overview

      “brush hog brands nz”

      1. 1Fieldmaster

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which brush hog brands compete with Fieldmaster?

    Fieldmaster against brush hog brands in New Zealand, by month

    Share of searches by month for John Deere, Kubota, Bobcat, Fieldmaster. The figures are in the table below the chart.

    View monthly share of searches table
    MonthJohn DeereKubotaBobcatFieldmaster
    Oct 202569.4%24.5%2.7%3.4%
    Nov 202565%28.2%2.7%4.1%
    Dec 202569.7%24.5%1.5%4.3%
    Jan 202664.9%27.9%2.1%5.2%
    Feb 202660.3%33.1%2%4.7%
    Mar 202653.5%40.9%2.2%3.4%
    Apr 202662%32.9%2%3.1%
    May 202661.5%33.8%2.5%2.2%
    Jun 202658%36.7%2.9%2.4%
    Jul 202666.3%27.7%3.3%2.8%
    Aug 202664.9%29.9%3.3%1.9%
    Sep 202665.4%29.4%2.7%2.5%

    1. 1.John Deere

      65.4%

      Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.5 points.

    2. 2.Kubota

      29.4%

      Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.4 points.

    3. 3.Bobcat

      2.7%

      Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.

    4. 4.Fieldmaster

      2.5%

      Held 4th. 130 estimated branded searches, +30% vs prior month. Share +0.6 points.

    Compare popularity between Fieldmaster and its closest rivals

    Every comparison with Fieldmaster

    3 comparisons

    How has branded search demand for Fieldmaster changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Fieldmaster in New Zealand fell from 210 to 130.
    • Across the 12 months ending September 2026, Fieldmaster’s share of searches among brush hog brands in New Zealand decreased from 3.4% to 2.5%.
    • Across the 12 months ending September 2026, Fieldmaster’s share of searches among brush hog brands in New Zealand peaked at 5.2% in January 2026 and was lowest at 1.9% in August 2026.
    • Across the 12 months ending September 2026, Fieldmaster fell from 3rd to 4th among brush hog brands in New Zealand.

    How did search popularity change for New Zealand brush hog brands in September 2026?

    3 changes

    1. In September 2026, Fieldmaster gained share of searches among brush hog brands in New Zealand, from 1.9% to 2.5%.

    2. In September 2026, Bobcat lost share of searches among brush hog brands in New Zealand, from 3.3% to 2.7%.

    3. Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026.

    How are Fieldmaster’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Fieldmaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • fieldmaster
    • fieldmaster mower

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    How the Brand Demand Index is measured

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