Brandwave

Fieldmaster vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than Fieldmaster among brush hog brands in New Zealand. John Deere had about 3,420 branded searches, while Fieldmaster had 130. John Deere made up 65.4% of all brush hog brand searches we track, and Fieldmaster accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about brush hog brands, Fieldmaster appeared in four of the five answers and John Deere in none.

Among brush hog brands in New Zealand in September 2026

Who do people search for more?

John Deere, about 26 searches for every 1 for Fieldmaster

John Deere 3.4K searchesFieldmaster 130 searches

Who does AI mention more?

Fieldmaster, mentioned in 4 of 5 answers, John Deere in 0

Fieldmaster in 4 of 5John Deere in 0 of 5

Follow Fieldmaster vs John Deere and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top brush hog brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fieldmaster was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Deere did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fieldmaster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush hog brands

5 answers

  • Asked ChatGPT

    “Which brush hog brand should I buy in New Zealand?”

    1. 1Fieldmaster

  • Asked ChatGPT

    “What are the best brush hog brands in New Zealand?”

    1. 1Fieldmaster

  • Asked ChatGPT

    “What's the best brush hog brand in New Zealand for rough ground?”

    1. 1Fieldmaster

  • Searched Google, AI Overview

    “brush hog for tractor”

    1. Searched Google, AI Overview

      “brush hog brands nz”

      1. 1Fieldmaster

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Fieldmaster or John Deere more popular in search?

    This chart shows how often people search Google for Fieldmaster and John Deere by name. Each line represents a brand's share of searches for all four brush hog brands we track, month by month, from searches in New Zealand.

    Fieldmaster and John Deere among brush hog brands in New Zealand, by month

    Share of searches by month for John Deere, Fieldmaster. The figures are in the table below the chart.

    View monthly share of searches table
    MonthJohn DeereKubotaBobcatFieldmaster
    Oct 202569.4%24.5%2.7%3.4%
    Nov 202565%28.2%2.7%4.1%
    Dec 202569.7%24.5%1.5%4.3%
    Jan 202664.9%27.9%2.1%5.2%
    Feb 202660.3%33.1%2%4.7%
    Mar 202653.5%40.9%2.2%3.4%
    Apr 202662%32.9%2%3.1%
    May 202661.5%33.8%2.5%2.2%
    Jun 202658%36.7%2.9%2.4%
    Jul 202666.3%27.7%3.3%2.8%
    Aug 202664.9%29.9%3.3%1.9%
    Sep 202665.4%29.4%2.7%2.5%

    How has the Fieldmaster and John Deere comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand brush hog brands in September 2026?

    2 changes

    1. In September 2026, Fieldmaster gained share of searches among brush hog brands in New Zealand, from 1.9% to 2.5%.

    2. Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026.

    How are branded searches counted?

    8 search terms

    Brandwave collects information about searches that people make online using Fieldmaster’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Fieldmaster

    2 branded search terms

    • fieldmaster
    • fieldmaster mower

    John Deere

    6 branded search terms

    • brandt john deere
    • john deere
    • john deere caps
    • john deere excavators
    • john deere gator
    • johndeere

    How the Brand Demand Index is measured

    Other head-to-heads among brush hog brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free