Bobcat vs Kubota:Which is more popular?
In September 2026, Kubota had more branded searches than Bobcat among brush hog brands in New Zealand. Kubota had about 1,540 branded searches, while Bobcat had 140. Kubota made up 29.4% of all brush hog brand searches we track, and Bobcat accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about brush hog brands, neither Bobcat nor Kubota appeared in any of the five answers.
Who do people search for more?
Kubota, about 11 searches for every 1 for Bobcat
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Bobcat vs Kubota and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top brush hog brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bobcat nor Kubota showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fieldmaster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush hog brands
5 answers
Asked ChatGPT
“Which brush hog brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush hog brands in New Zealand?”
Asked ChatGPT
“What's the best brush hog brand in New Zealand for rough ground?”
Searched Google, AI Overview
“brush hog for tractor”
Searched Google, AI Overview
“brush hog brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bobcat or Kubota more popular in search?
This chart shows how often people search Google for Bobcat and Kubota by name. Each line represents a brand's share of searches for all four brush hog brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kubota, Bobcat. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | Fieldmaster |
|---|---|---|---|---|
| Oct 2025 | 69.4% | 24.5% | 2.7% | 3.4% |
| Nov 2025 | 65% | 28.2% | 2.7% | 4.1% |
| Dec 2025 | 69.7% | 24.5% | 1.5% | 4.3% |
| Jan 2026 | 64.9% | 27.9% | 2.1% | 5.2% |
| Feb 2026 | 60.3% | 33.1% | 2% | 4.7% |
| Mar 2026 | 53.5% | 40.9% | 2.2% | 3.4% |
| Apr 2026 | 62% | 32.9% | 2% | 3.1% |
| May 2026 | 61.5% | 33.8% | 2.5% | 2.2% |
| Jun 2026 | 58% | 36.7% | 2.9% | 2.4% |
| Jul 2026 | 66.3% | 27.7% | 3.3% | 2.8% |
| Aug 2026 | 64.9% | 29.9% | 3.3% | 1.9% |
| Sep 2026 | 65.4% | 29.4% | 2.7% | 2.5% |
How has the Bobcat and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Bobcat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobcat’s share of searches among brush hog brands in New Zealand held steady at 2.7%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 12 months ending September 2026, Kubota’s share of searches among brush hog brands in New Zealand moved from 24.5% to 29.4%, and its estimated monthly branded searches held steady at 1.5K.
How did search popularity change for New Zealand brush hog brands in September 2026?
1 change

In September 2026, Bobcat lost share of searches among brush hog brands in New Zealand, from 3.3% to 2.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bobcat’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among brush hog brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.