Brandwave

Bobcat vs Kubota:Which is more popular?

In September 2026, Kubota had more branded searches than Bobcat among brush hog brands in New Zealand. Kubota had about 1,540 branded searches, while Bobcat had 140. Kubota made up 29.4% of all brush hog brand searches we track, and Bobcat accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about brush hog brands, neither Bobcat nor Kubota appeared in any of the five answers.

Among brush hog brands in New Zealand in September 2026

Who do people search for more?

Kubota, about 11 searches for every 1 for Bobcat

Kubota 1.5K searchesBobcat 140 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Bobcat in 0 of 5Kubota in 0 of 5

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Top brush hog brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Bobcat nor Kubota showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fieldmaster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush hog brands

5 answers
  • Asked ChatGPT

    “Which brush hog brand should I buy in New Zealand?”

    1. 1Fieldmaster
  • Asked ChatGPT

    “What are the best brush hog brands in New Zealand?”

    1. 1Fieldmaster
  • Asked ChatGPT

    “What's the best brush hog brand in New Zealand for rough ground?”

    1. 1Fieldmaster
  • Searched Google, AI Overview

    “brush hog for tractor”

    1. Searched Google, AI Overview

      “brush hog brands nz”

      1. 1Fieldmaster

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Bobcat or Kubota more popular in search?

    This chart shows how often people search Google for Bobcat and Kubota by name. Each line represents a brand's share of searches for all four brush hog brands we track, month by month, from searches in New Zealand.

    Bobcat and Kubota among brush hog brands in New Zealand, by month

    Share of searches by month for Kubota, Bobcat. The figures are in the table below the chart.

    View monthly share of searches table
    MonthJohn DeereKubotaBobcatFieldmaster
    Oct 202569.4%24.5%2.7%3.4%
    Nov 202565%28.2%2.7%4.1%
    Dec 202569.7%24.5%1.5%4.3%
    Jan 202664.9%27.9%2.1%5.2%
    Feb 202660.3%33.1%2%4.7%
    Mar 202653.5%40.9%2.2%3.4%
    Apr 202662%32.9%2%3.1%
    May 202661.5%33.8%2.5%2.2%
    Jun 202658%36.7%2.9%2.4%
    Jul 202666.3%27.7%3.3%2.8%
    Aug 202664.9%29.9%3.3%1.9%
    Sep 202665.4%29.4%2.7%2.5%

    How has the Bobcat and Kubota comparison changed over the last 12 months?

    3 findings
    • Kubota was ahead of Bobcat in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Bobcat’s share of searches among brush hog brands in New Zealand held steady at 2.7%, and its estimated monthly branded searches moved from 170 to 140.
    • Across the 12 months ending September 2026, Kubota’s share of searches among brush hog brands in New Zealand moved from 24.5% to 29.4%, and its estimated monthly branded searches held steady at 1.5K.

    How did search popularity change for New Zealand brush hog brands in September 2026?

    1 change
    1. In September 2026, Bobcat lost share of searches among brush hog brands in New Zealand, from 3.3% to 2.7%.

    How are branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Bobcat’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bobcat

    1 branded search term

    • bobcat digger

    Kubota

    5 branded search terms

    • kubota
    • kubota digger
    • kubota rtv
    • kubota skid steer
    • kubota zero turn

    How the Brand Demand Index is measured

    Other head-to-heads among brush hog brands

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    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.