Brandwave

How popular isBobcat?

In September 2026, people searched for Bobcat by name about 140 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 0.79% of all New Zealand plate compactor brand searches, placing Bobcat fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about plate compactor brands, Bobcat did not appear in any of the answers.

Search and AI answers in September 2026

Bobcat is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. MakitaShare of searches 45.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 41.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MikasaShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Honda Power EquipmentShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BobcatShare of searches 0.79%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top plate compactor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bobcat did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mikasa1st
  2. Weber MT2nd
  3. Wacker Neuson3rd
  4. Makita–
  5. Husqvarna–
  6. Honda Power Equipment–
  7. Bobcat–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mikasa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wacker Neuson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weber MT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plate compactor brands

5 answers

  • Asked ChatGPT

    “Which plate compactor brand should I buy in New Zealand?”

    1. 1Wacker Neuson
    2. 2Mikasa
    3. 3Weber MT

  • Asked ChatGPT

    “What are the best plate compactor brands in New Zealand?”

    1. 1Weber MT
    2. 2Mikasa
    3. 3Wacker Neuson

  • Asked ChatGPT

    “What's the best plate compactor brand in New Zealand for ground compaction?”

    1. 1Mikasa
    2. 2Weber MT
    3. 3Wacker Neuson

  • Searched Google, AI Overview

    “plate compactor nz”

    1. 1Mikasa

  • Searched Google, AI Overview

    “plate compactor for paving”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which plate compactor brands compete with Bobcat?

    Bobcat against plate compactor brands in New Zealand, by month

    Share of searches by month for Makita, Husqvarna, Mikasa, Honda Power Equipment, Bobcat. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaHusqvarnaMikasaHonda Power EquipmentBobcatWacker NeusonMilwaukeeWeber MT
    Oct 202534.3%54%5.2%5%0.88%0.47%0.05%0.05%
    Nov 202534.2%53.8%5.2%5.5%0.88%0.36%0.05%0%
    Dec 202538.2%50%5.8%5%0.52%0.41%0.06%0.06%
    Jan 202638.3%50.1%5.8%4.6%0.64%0.41%0.06%0.06%
    Feb 202637.6%50%5%5.9%0.63%0.8%0.06%0.06%
    Mar 202638.3%49.8%5.8%4.3%0.81%0.81%0.06%0.06%
    Apr 202638.9%50.3%5.9%3.5%0.65%0.65%0.06%0.06%
    May 202639.1%49.8%5.9%3.5%0.83%0.65%0.06%0.06%
    Jun 202642.6%45.4%6.5%3.7%1.1%0.71%0.06%0.06%
    Jul 202643.8%45.4%5.8%3.3%0.93%0.6%0.07%0.07%
    Aug 202643%44.6%6.5%3.8%1.1%0.91%0.07%0.07%
    Sep 202645.6%41.2%7.3%4.3%0.79%0.62%0.06%0.06%

    1. 1.Makita

      45.6%

      Moved from 2nd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.6 points.

    2. 2.Husqvarna

      41.2%

      Moved from 1st to 2nd. 7.3K estimated branded searches, +7.2% vs prior month. Share -3.3 points.

    3. 3.Mikasa

      7.3%

      Held 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +0.8 points.

    4. 4.Honda Power Equipment

      4.3%

      Held 4th. 770 estimated branded searches, +32.8% vs prior month. Share +0.6 points.

    5. 5.Bobcat

      0.79%

      Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share -0.3 points.

    6. 6.Wacker Neuson

      0.62%

      Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.

    7. 7.Milwaukee

      0.06%

      Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    8. 8.Weber MT

      0.06%

      Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Bobcat and its closest rivals

    Every comparison with Bobcat

    25 comparisons

    How has branded search demand for Bobcat changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat in New Zealand fell from 170 to 140.
    • Across the 12 months ending September 2026, Bobcat’s share of searches among plate compactor brands in New Zealand held steady, from 0.88% to 0.79%.

    How did search popularity change for New Zealand plate compactor brands in September 2026?

    6 changes

    1. In September 2026, Makita overtook Husqvarna to become the leader among plate compactor brands in New Zealand, with 45.6% of the searches.

    2. In September 2026, Mikasa gained share of searches among plate compactor brands in New Zealand, from 6.5% to 7.3%.

    3. In September 2026, Honda Power Equipment gained share of searches among plate compactor brands in New Zealand, from 3.8% to 4.3%.

    4. In September 2026, Husqvarna lost share of searches among plate compactor brands in New Zealand, from 44.6% to 41.2%.

    5. Estimated monthly branded searches for Wacker Neuson in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

    6. Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

    How are Bobcat’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • bobcat digger

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    How the Brand Demand Index is measured

    Where does Bobcat compete?

    Bobcat is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Plate compactor brands5th of 80.79%Shown above
    Asphalt cutter brands3rd of 40.95%Show ranking
    Compact tractor brands6th of 71.6%Show ranking
    Excavator brands11th of 131.9%Show ranking
    Tree spade attachment brands3rd of 62.7%Show ranking
    Brush hog brands3rd of 42.7%Show ranking
    Forestry mulcher brands3rd of 62.7%Show ranking
    Wheel loader brands2nd of 627.5%Show ranking
    Creator with pink hair and a pink jacket

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