Brands owned byHonda

The business behind HONDA cars.

Honda
HONDA is an automotive marque.
40.4K estimated branded searches in Sep 2026
- NZ Car brands: 4.6%, 4th of 87
- NZ Chainsaw and outdoor power brands: 43.5%, 1st of 8
- NZ Dirt bikes brands: 85.1%, 1st of 4
- NZ Earth auger brands: 0.22%, 6th of 8
Honda ATV
Honda ATV makes ATVs or side-by-sides.
510 estimated branded searches in Sep 2026
- NZ ATV and side-by-side brands: 4.5%, 4th of 7
Honda Marine
Honda Marine makes outboard motors.
480 estimated branded searches in Sep 2026
- NZ Outboard motor brands: 17.3%, 4th of 7
Honda Motorcycles
Honda Motorcycles is a motorcycle brand sold in New Zealand.
1.5K estimated branded searches in Sep 2026
- NZ Motorcycle brands: 5.2%, 7th of 11
Honda Power Equipment
Honda Power Equipment makes lawn mowers, generators, pressure washers and snow blowers. It is part of Honda.
1.6K estimated branded searches in Sep 2026
- NZ Lawn mower brands: 1.9%, 7th of 10
- NZ Plate compactor brands: 4.3%, 4th of 8
- NZ Portable generator brands: 11.4%, 2nd of 7
- NZ Power washer brands: 3.2%, 6th of 8
- NZ Push mower brands: 3.7%, 5th of 8
- NZ Riding lawn mower brands: 2.8%, 5th of 7
- NZ Snow blower brands: 4.6%, 4th of 6
- NZ Walk behind mower brands: 3.8%, 5th of 5
Honda Scooters
Honda Scooters makes mopeds or scooters.
260 estimated branded searches in Sep 2026
- NZ Moped and scooter brands: 3.5%, 4th of 8

Brand competitors

These brands are measured alongside Honda’s in the same sets.

Segway-Ninebot
1st place in NZ Moped and scooter brands estimated Share of Search at 60.7% in Sep 2026.
Kawasaki
1st place in NZ ATV and side-by-side brands estimated Share of Search at 36.9% in Sep 2026.
Can-Am
2nd place in NZ ATV and side-by-side brands estimated Share of Search at 28.8% in Sep 2026.

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How the Brand Demand Index is measured