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ATV and side-by-side brands in New Zealand:Which brands are most popular in search?

In August 2026, CFMOTO was the most searched among ATV and side-by-side brands in New Zealand, with an estimated 7K branded searches and 40.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. CFMOTO40.4%
  2. Polaris27.6%
  3. Can-Am26.2%
  4. Honda ATV3.6%
  5. Suzuki ATV2.4%

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Share of SearchLeaderboard

Compare the quad bike, ATV and side-by-side brands New Zealand farmers ride. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ATV and side-by-side brands in New Zealand, by month

Share of Search by month for CFMOTO, Polaris, Can-Am, Honda ATV, Suzuki ATV. The figures are in the table below the chart.

View monthly share of search table
MonthCFMOTOPolarisCan-AmHonda ATVSuzuki ATV
Oct 202535.7%27.8%28.5%4.4%3.6%
Nov 202537.2%27.8%27.6%3.9%3.4%
Dec 202532.9%30%29.9%4%3.2%
Jan 202635.4%26.9%30.1%4.2%3.4%
Feb 202637.3%26.5%27.5%5%3.7%
Mar 202640.5%26.5%26%4.1%2.9%
Apr 202639.9%27.3%26.1%4.3%2.4%
May 202639%24.9%28.5%4.5%3%
Jun 202639.7%28.5%26.2%2.8%2.9%
Jul 202641.1%25.6%26.7%3.4%3.1%
Aug 202640.4%27.6%26.2%3.6%2.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.CFMOTO

    40.4%

    held 1st · 7K estimated branded searches · +2.3% vs prior month · -0.8 points

  2. 2.Polaris

    27.6%

    moved from 3rd to 2nd · 4.8K estimated branded searches · +12.1% vs prior month · +1.9 points

  3. 3.Can-Am

    26.2%

    moved from 2nd to 3rd · 4.6K estimated branded searches · +2.2% vs prior month · -0.5 points

  4. 4.Honda ATV

    3.6%

    held 4th · 620 estimated branded searches · +8.8% vs prior month · +0.1 points

  5. 5.Suzuki ATV

    2.4%

    held 5th · 410 estimated branded searches · -21.2% vs prior month · -0.8 points

Compare search popularity between leading brands

Which brand is most popular in search among ATV and side-by-side brands in New Zealand?

In August 2026, CFMOTO was the most searched among ATV and side-by-side brands in New Zealand, with an estimated 7K branded searches and 40.4% estimated Share of Search within this set. Polaris is in 2nd place, 12.8 percentage points behind at 27.6% Share of Search.

New Zealand ATV and side-by-side brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CFMOTO35.7% → 40.4%41.1%Jul 202632.9%Dec 20251st
Polaris27.8% → 27.6%30%Dec 202524.9%May 20263rd → 2nd
Can-Am28.5% → 26.2%30.1%Jan 202626%Mar 20262nd → 3rd
Honda ATV4.4% → 3.6%5%Feb 20262.8%Jun 20264th
Suzuki ATV3.6% → 2.4%3.7%Feb 20262.4%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands in New Zealand increased from 35.7% to 40.4%.
  • Across the 11 months ending August 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands in New Zealand decreased from 28.5% to 26.2%.
  • Across the 11 months ending August 2026, Honda ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand decreased from 4.4% to 3.6%.
  • Across the 11 months ending August 2026, Suzuki ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand decreased from 3.6% to 2.4%.
  • Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 41.1% in July 2026 and was lowest at 32.9% in December 2025.
  • Across the 11 months ending August 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 30% in December 2025 and was lowest at 24.9% in May 2026.
  • Across the 11 months ending August 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 30.1% in January 2026 and was lowest at 26% in March 2026.
  • Across the 11 months ending August 2026, Honda ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 5% in February 2026 and was lowest at 2.8% in June 2026.
  • Across the 11 months ending August 2026, Suzuki ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 3.7% in February 2026 and was lowest at 2.4% in August 2026.
  • Across the 11 months ending August 2026, Polaris rose from 3rd to 2nd among ATV and side-by-side brands in New Zealand.
  • Across the 11 months ending August 2026, Can-Am fell from 2nd to 3rd among ATV and side-by-side brands in New Zealand.

How did search popularity change for New Zealand ATV and side-by-side brands in August 2026?

  1. In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%.

  2. In August 2026, CFMOTO lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 41.1% to 40.4%.

  3. In August 2026, Suzuki ATV lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 3.1% to 2.4%.

  4. In August 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 26.7% to 26.2%.

  5. Estimated monthly branded searches for Honda ATV in New Zealand fell 15.1% over 11 measured months, from 730 to 620 in August 2026.

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