How popular isKawasaki?
In September 2026, people searched for Kawasaki by name about 4,340 times in New Zealand, an 18.9% decrease from the previous year. These searches made up 36.9% of all New Zealand ATV and side-by-side brand searches, placing Kawasaki first out of seven brands. When we asked both ChatGPT and Google AI Overviews about ATV and side-by-side brands, Kawasaki appeared in three of the five answers and was the sixth most recommended of the seven.
Kawasaki is the most searched of 7 competitors and the sixth most recommended in AI answers.
KawasakiShare of searches 36.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Can-AmShare of searches 28.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PolarisShare of searches 25.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Honda ATVShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Suzuki ATVShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kawasaki was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kawasaki is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ATV and side-by-side brands in New Zealand?”
Asked ChatGPT
“What's the best ATV or side-by-side brand in New Zealand for farm work?”
Searched Google, AI Overview
“side by side brands”
Searched Google, AI Overview
“best atv nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which ATV and side-by-side brands compete with Kawasaki?
Share of searches by month for Kawasaki, Can-Am, Polaris, Honda ATV. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | Can-Am | Polaris | Honda ATV | Suzuki ATV | Yamaha | CFMOTO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26% | 26.1% | 3.9% | 2.6% | 1.4% | 0.98% |
| Nov 2025 | 39% | 25.2% | 27.4% | 3.6% | 2.7% | 1.5% | 0.7% |
| Dec 2025 | 35.6% | 27% | 29.5% | 3.6% | 2.4% | 1.4% | 0.42% |
| Jan 2026 | 33.9% | 28.9% | 27.9% | 4.1% | 2.8% | 1.6% | 0.79% |
| Feb 2026 | 35.3% | 26.3% | 26.3% | 5.5% | 3% | 1.5% | 2% |
| Mar 2026 | 38.2% | 24.5% | 27.9% | 4.1% | 2.5% | 1.2% | 1.6% |
| Apr 2026 | 37.6% | 25.4% | 28.3% | 4.6% | 2% | 1.2% | 0.83% |
| May 2026 | 39.6% | 26.1% | 24.9% | 4.5% | 2.3% | 1.6% | 1% |
| Jun 2026 | 36.3% | 24.6% | 31.5% | 2.8% | 2.5% | 1% | 1.4% |
| Jul 2026 | 35% | 25.4% | 30.8% | 3.7% | 2.6% | 1.1% | 1.3% |
| Aug 2026 | 38.5% | 25.8% | 28.1% | 3.7% | 1.8% | 1% | 1.1% |
| Sep 2026 | 36.9% | 28.8% | 25.9% | 4.5% | 1.8% | 1.4% | 0.62% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.9% | 4.2K | -13.3% | -1.6 points | |
| 2, moved from 3rd to 2nd | 28.8% | 3.3K | +1.2% | +3.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.9% | 3K | -16.4% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.5% | 510 | +8.5% | +0.7 points | |
| 5, held 5th | 1.8% | 210 | -4.5% | +0.1 points | |
| 6, moved from 7th to 6th | 1.4% | 160 | +23.1% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.62% | 70 | -50% | -0.5 pointsmoved from 6th to 7th |
1.
Kawasaki36.9%
Held 1st. 4.2K estimated branded searches, -13.3% vs prior month. Share -1.6 points.
2.
Can-Am28.8%
Moved from 3rd to 2nd. 3.3K estimated branded searches, +1.2% vs prior month. Share +3.1 points.
3.
Polaris25.9%
Moved from 2nd to 3rd. 3K estimated branded searches, -16.4% vs prior month. Share -2.2 points.
4.5%
Held 4th. 510 estimated branded searches, +8.5% vs prior month. Share +0.7 points.
1.8%
Held 5th. 210 estimated branded searches, -4.5% vs prior month. Share +0.1 points.
6.
Yamaha1.4%
Moved from 7th to 6th. 160 estimated branded searches, +23.1% vs prior month. Share +0.4 points.
7.
CFMOTO0.62%
Moved from 6th to 7th. 70 estimated branded searches, -50% vs prior month. Share -0.5 points.
Compare popularity between Kawasaki and its closest rivals
Every comparison with Kawasaki
16 comparisons
- Harley-Davidson vs Kawasaki
- Honda vs Kawasaki
- Ducati vs Kawasaki
- Can-Am vs Kawasaki
- Kawasaki vs Polaris
- CFMOTO vs Kawasaki
- Kawasaki vs Royal Enfield
- Kawasaki vs KTM
- Honda Motorcycles vs Kawasaki
- Kawasaki vs Triumph
- Kawasaki vs Suzuki Motorcycles
- BMW Motorrad vs Kawasaki
- Honda ATV vs Kawasaki
- Kawasaki vs Yamaha
- Kawasaki vs Yamaha Motor
- Kawasaki vs Suzuki ATV
How has branded search demand for Kawasaki changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kawasaki in New Zealand fell from 5.3K to 4.3K.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among ATV and side-by-side brands in New Zealand decreased from 39.2% to 36.9%.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among ATV and side-by-side brands in New Zealand peaked at 39.6% in May 2026 and was lowest at 33.9% in January 2026.
How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?
6 changes
In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.
In September 2026, Honda ATV gained share of searches among ATV and side-by-side brands in New Zealand, from 3.7% to 4.5%.
In September 2026, Polaris lost share of searches among ATV and side-by-side brands in New Zealand, from 28.1% to 25.9%.
In September 2026, Kawasaki lost share of searches among ATV and side-by-side brands in New Zealand, from 38.5% to 36.9%.
CFMOTO’s share of searches among ATV and side-by-side brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.62% in September 2026.
In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand.
How are Kawasaki’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Kawasaki’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kawasaki
- kawasaki 650r
- kawasaki bike
- kawasaki hr
- kawasaki mc
- kawasaki mule
- kawasaki scooter
- kawasaki vn
Do you work for Kawasaki? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kawasaki compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dirt bikes brands | 2nd of 4 | 8.8% | Show ranking |
| Motorcycle brands | 2nd of 11 | 15% | Show ranking |
| ATV and side-by-side brands | 1st of 7 | 36.9% | Shown above |
Is Kawasaki your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.