Kawasaki vs Polaris:Which is more popular?
In September 2026, Kawasaki had more branded searches than Polaris among ATV and side-by-side brands in New Zealand. Kawasaki had about 4,190 branded searches, while Polaris had 2,950. Kawasaki made up 36.9% of all ATV and side-by-side brand searches we track, and Polaris accounted for 25.9%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, Polaris appeared in four of the five answers and Kawasaki in three. Polaris was mentioned before Kawasaki in every answer that named either.
Who do people search for more?
Kawasaki, about 42% more searches than Polaris
Who does AI mention more?
Polaris, mentioned in 4 of 5 answers, Kawasaki in 3
Who does AI recommend more?
Polaris, named ahead of Kawasaki in 4 of 4 answers
Follow Kawasaki vs Polaris and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Polaris was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kawasaki was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Polaris was listed before Kawasaki in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ATV and side-by-side brands in New Zealand?”
Asked ChatGPT
“What's the best ATV or side-by-side brand in New Zealand for farm work?”
Searched Google, AI Overview
“side by side brands”
Searched Google, AI Overview
“best atv nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Kawasaki or Polaris more popular in search?
This chart shows how often people search Google for Kawasaki and Polaris by name. Each line represents a brand's share of searches for all seven ATV and side-by-side brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kawasaki, Polaris. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | Can-Am | Polaris | Honda ATV | Suzuki ATV | Yamaha | CFMOTO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26% | 26.1% | 3.9% | 2.6% | 1.4% | 0.98% |
| Nov 2025 | 39% | 25.2% | 27.4% | 3.6% | 2.7% | 1.5% | 0.7% |
| Dec 2025 | 35.6% | 27% | 29.5% | 3.6% | 2.4% | 1.4% | 0.42% |
| Jan 2026 | 33.9% | 28.9% | 27.9% | 4.1% | 2.8% | 1.6% | 0.79% |
| Feb 2026 | 35.3% | 26.3% | 26.3% | 5.5% | 3% | 1.5% | 2% |
| Mar 2026 | 38.2% | 24.5% | 27.9% | 4.1% | 2.5% | 1.2% | 1.6% |
| Apr 2026 | 37.6% | 25.4% | 28.3% | 4.6% | 2% | 1.2% | 0.83% |
| May 2026 | 39.6% | 26.1% | 24.9% | 4.5% | 2.3% | 1.6% | 1% |
| Jun 2026 | 36.3% | 24.6% | 31.5% | 2.8% | 2.5% | 1% | 1.4% |
| Jul 2026 | 35% | 25.4% | 30.8% | 3.7% | 2.6% | 1.1% | 1.3% |
| Aug 2026 | 38.5% | 25.8% | 28.1% | 3.7% | 1.8% | 1% | 1.1% |
| Sep 2026 | 36.9% | 28.8% | 25.9% | 4.5% | 1.8% | 1.4% | 0.62% |
How has the Kawasaki and Polaris comparison changed over the last 12 months?
3 findings
- Kawasaki was ahead of Polaris in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among ATV and side-by-side brands in New Zealand moved from 39.2% to 36.9%, and its estimated monthly branded searches moved from 5.2K to 4.2K.
- Across the 12 months ending September 2026, Polaris’ share of searches among ATV and side-by-side brands in New Zealand moved from 26.1% to 25.9%, and its estimated monthly branded searches moved from 3.4K to 3K.
How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?
3 changes
In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.
In September 2026, Polaris lost share of searches among ATV and side-by-side brands in New Zealand, from 28.1% to 25.9%.
In September 2026, Kawasaki lost share of searches among ATV and side-by-side brands in New Zealand, from 38.5% to 36.9%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Kawasaki’s and Polaris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kawasaki
6 branded search terms
- kawasaki
- kawasaki 650r
- kawasaki hr
- kawasaki mc
- kawasaki mule
- kawasaki vn
Polaris
14 branded search terms
- polaris
- polaris 570
- polaris atv
- polaris buggies
- polaris quad bike
- polaris quads
- polaris ranger utv
- polaris rangers
- polaris rzr
- polaris slingshot
- polaris snowmobiles
- polaris sportsman 500
- polaris sportsman 570
- polaris utv
Other head-to-heads among ATV and side-by-side brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.