How popular isCan-Am?
In September 2026, people searched for Can-Am by name about 3,280 times in New Zealand, about the same as the previous year. These searches made up 28.8% of all New Zealand ATV and side-by-side brand searches, placing Can-Am second out of seven brands. When we asked both ChatGPT and Google AI Overviews about ATV and side-by-side brands, Can-Am appeared in four of the five answers and was the third most recommended of the seven.
Can-Am is the second most searched of 7 competitors and the third most recommended in AI answers.
KawasakiShare of searches 36.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Can-AmShare of searches 28.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PolarisShare of searches 25.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Honda ATVShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Suzuki ATVShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Can-Am was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Can-Am is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ATV and side-by-side brands in New Zealand?”
Asked ChatGPT
“What's the best ATV or side-by-side brand in New Zealand for farm work?”
Searched Google, AI Overview
“side by side brands”
Searched Google, AI Overview
“best atv nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which ATV and side-by-side brands compete with Can-Am?
Share of searches by month for Kawasaki, Can-Am, Polaris, Honda ATV. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | Can-Am | Polaris | Honda ATV | Suzuki ATV | Yamaha | CFMOTO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26% | 26.1% | 3.9% | 2.6% | 1.4% | 0.98% |
| Nov 2025 | 39% | 25.2% | 27.4% | 3.6% | 2.7% | 1.5% | 0.7% |
| Dec 2025 | 35.6% | 27% | 29.5% | 3.6% | 2.4% | 1.4% | 0.42% |
| Jan 2026 | 33.9% | 28.9% | 27.9% | 4.1% | 2.8% | 1.6% | 0.79% |
| Feb 2026 | 35.3% | 26.3% | 26.3% | 5.5% | 3% | 1.5% | 2% |
| Mar 2026 | 38.2% | 24.5% | 27.9% | 4.1% | 2.5% | 1.2% | 1.6% |
| Apr 2026 | 37.6% | 25.4% | 28.3% | 4.6% | 2% | 1.2% | 0.83% |
| May 2026 | 39.6% | 26.1% | 24.9% | 4.5% | 2.3% | 1.6% | 1% |
| Jun 2026 | 36.3% | 24.6% | 31.5% | 2.8% | 2.5% | 1% | 1.4% |
| Jul 2026 | 35% | 25.4% | 30.8% | 3.7% | 2.6% | 1.1% | 1.3% |
| Aug 2026 | 38.5% | 25.8% | 28.1% | 3.7% | 1.8% | 1% | 1.1% |
| Sep 2026 | 36.9% | 28.8% | 25.9% | 4.5% | 1.8% | 1.4% | 0.62% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.9% | 4.2K | -13.3% | -1.6 points | |
| 2, moved from 3rd to 2nd | 28.8% | 3.3K | +1.2% | +3.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.9% | 3K | -16.4% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.5% | 510 | +8.5% | +0.7 points | |
| 5, held 5th | 1.8% | 210 | -4.5% | +0.1 points | |
| 6, moved from 7th to 6th | 1.4% | 160 | +23.1% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.62% | 70 | -50% | -0.5 pointsmoved from 6th to 7th |
1.
Kawasaki36.9%
Held 1st. 4.2K estimated branded searches, -13.3% vs prior month. Share -1.6 points.
2.
Can-Am28.8%
Moved from 3rd to 2nd. 3.3K estimated branded searches, +1.2% vs prior month. Share +3.1 points.
3.
Polaris25.9%
Moved from 2nd to 3rd. 3K estimated branded searches, -16.4% vs prior month. Share -2.2 points.
4.5%
Held 4th. 510 estimated branded searches, +8.5% vs prior month. Share +0.7 points.
1.8%
Held 5th. 210 estimated branded searches, -4.5% vs prior month. Share +0.1 points.
6.
Yamaha1.4%
Moved from 7th to 6th. 160 estimated branded searches, +23.1% vs prior month. Share +0.4 points.
7.
CFMOTO0.62%
Moved from 6th to 7th. 70 estimated branded searches, -50% vs prior month. Share -0.5 points.
Compare popularity between Can-Am and its closest rivals
Every comparison with Can-Am
6 comparisons
How has branded search demand for Can-Am changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Can-Am in New Zealand held steady, from 3.4K to 3.3K.
- Across the 12 months ending September 2026, Can-Am’s share of searches among ATV and side-by-side brands in New Zealand increased from 26% to 28.8%.
- Across the 12 months ending September 2026, Can-Am’s share of searches among ATV and side-by-side brands in New Zealand peaked at 28.9% in January 2026 and was lowest at 24.5% in March 2026.
- Across the 12 months ending September 2026, Can-Am rose from 3rd to 2nd among ATV and side-by-side brands in New Zealand.
How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?
6 changes
In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.
In September 2026, Honda ATV gained share of searches among ATV and side-by-side brands in New Zealand, from 3.7% to 4.5%.
In September 2026, Polaris lost share of searches among ATV and side-by-side brands in New Zealand, from 28.1% to 25.9%.
In September 2026, Kawasaki lost share of searches among ATV and side-by-side brands in New Zealand, from 38.5% to 36.9%.
CFMOTO’s share of searches among ATV and side-by-side brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.62% in September 2026.
In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand.
How are Can-Am’s branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Can-Am’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- can am
- can am atv
- can am bikes
- can am buggy
- can am defender
- can am limited
- can am maverick
- can am outlander
- can am quad
- can am spyder
- can am utv
- canam
- canam atv
- canam defender
- canam maverick
- canam ryker
- canam utv
Do you work for Can-Am? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Can-Am your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.