Brandwave

How popular isSuzuki ATV?

In September 2026, people searched for Suzuki ATV by name about 210 times in New Zealand, a 38.2% decrease from the previous year. These searches made up 1.8% of all New Zealand ATV and side-by-side brand searches, placing Suzuki ATV fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about ATV and side-by-side brands, Suzuki ATV did not appear in any of the answers.

Search and AI answers in September 2026

Suzuki ATV is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. KawasakiShare of searches 36.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. Can-AmShare of searches 28.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. PolarisShare of searches 25.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Honda ATVShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Suzuki ATVShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Suzuki ATV did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Polaris2nd
  3. Can-Am3rd
  4. Honda ATV4th
  5. CFMOTO5th
  6. Kawasaki6th
  7. Suzuki ATV–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ATV and side-by-side brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which ATV and side-by-side brands compete with Suzuki ATV?

Suzuki ATV against ATV and side-by-side brands in New Zealand, by month

Share of searches by month for Kawasaki, Can-Am, Polaris, Honda ATV, Suzuki ATV. The figures are in the table below the chart.

View monthly share of searches table
MonthKawasakiCan-AmPolarisHonda ATVSuzuki ATVYamahaCFMOTO
Oct 202539.2%26%26.1%3.9%2.6%1.4%0.98%
Nov 202539%25.2%27.4%3.6%2.7%1.5%0.7%
Dec 202535.6%27%29.5%3.6%2.4%1.4%0.42%
Jan 202633.9%28.9%27.9%4.1%2.8%1.6%0.79%
Feb 202635.3%26.3%26.3%5.5%3%1.5%2%
Mar 202638.2%24.5%27.9%4.1%2.5%1.2%1.6%
Apr 202637.6%25.4%28.3%4.6%2%1.2%0.83%
May 202639.6%26.1%24.9%4.5%2.3%1.6%1%
Jun 202636.3%24.6%31.5%2.8%2.5%1%1.4%
Jul 202635%25.4%30.8%3.7%2.6%1.1%1.3%
Aug 202638.5%25.8%28.1%3.7%1.8%1%1.1%
Sep 202636.9%28.8%25.9%4.5%1.8%1.4%0.62%
  1. 1.Kawasaki

    36.9%

    Held 1st. 4.2K estimated branded searches, -13.3% vs prior month. Share -1.6 points.

  2. 2.Can-Am

    28.8%

    Moved from 3rd to 2nd. 3.3K estimated branded searches, +1.2% vs prior month. Share +3.1 points.

  3. 3.Polaris

    25.9%

    Moved from 2nd to 3rd. 3K estimated branded searches, -16.4% vs prior month. Share -2.2 points.

  4. 4.Honda ATV

    4.5%

    Held 4th. 510 estimated branded searches, +8.5% vs prior month. Share +0.7 points.

  5. Held 5th. 210 estimated branded searches, -4.5% vs prior month. Share +0.1 points.

  6. 6.Yamaha

    1.4%

    Moved from 7th to 6th. 160 estimated branded searches, +23.1% vs prior month. Share +0.4 points.

  7. 7.CFMOTO

    0.62%

    Moved from 6th to 7th. 70 estimated branded searches, -50% vs prior month. Share -0.5 points.

Compare popularity between Suzuki ATV and its closest rivals

Every comparison with Suzuki ATV

6 comparisons

How has branded search demand for Suzuki ATV changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Suzuki ATV in New Zealand fell from 340 to 210.
  • Across the 12 months ending September 2026, Suzuki ATV’s share of searches among ATV and side-by-side brands in New Zealand decreased from 2.6% to 1.8%.
  • Across the 12 months ending September 2026, Suzuki ATV’s share of searches among ATV and side-by-side brands in New Zealand peaked at 3% in February 2026 and was lowest at 1.8% in August 2026.

How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?

6 changes
  1. In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.

  2. In September 2026, Honda ATV gained share of searches among ATV and side-by-side brands in New Zealand, from 3.7% to 4.5%.

  3. In September 2026, Polaris lost share of searches among ATV and side-by-side brands in New Zealand, from 28.1% to 25.9%.

  4. In September 2026, Kawasaki lost share of searches among ATV and side-by-side brands in New Zealand, from 38.5% to 36.9%.

  5. CFMOTO’s share of searches among ATV and side-by-side brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.62% in September 2026.

  6. In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand.

How are Suzuki ATV’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Suzuki ATV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500 suzuki quad
  • suzuki atv
  • suzuki atv bike
  • suzuki kingquad
  • suzuki kingquad 750
  • suzuki quad

Do you work for Suzuki ATV? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Suzuki ATV your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.