Honda ATV vs Suzuki ATV:Which is more popular by branded search in New Zealand?
In August 2026, Honda ATV had more branded searches than Suzuki ATV among ATV and side-by-side brands in New Zealand. Honda ATV was estimated to have 620 branded searches compared to Suzuki ATV’s 410, and held a 3.6% Share of Search versus Suzuki ATV’s 2.4%.
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Which is more popular in search, Honda ATV or Suzuki ATV?
Compare the quad bike, ATV and side-by-side brands New Zealand farmers ride. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Honda ATV, Suzuki ATV. The figures are in the table below the chart.
View monthly share of search table
| Month | CFMOTO | Polaris | Can-Am | Honda ATV | Suzuki ATV |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 27.8% | 28.5% | 4.4% | 3.6% |
| Nov 2025 | 37.2% | 27.8% | 27.6% | 3.9% | 3.4% |
| Dec 2025 | 32.9% | 30% | 29.9% | 4% | 3.2% |
| Jan 2026 | 35.4% | 26.9% | 30.1% | 4.2% | 3.4% |
| Feb 2026 | 37.3% | 26.5% | 27.5% | 5% | 3.7% |
| Mar 2026 | 40.5% | 26.5% | 26% | 4.1% | 2.9% |
| Apr 2026 | 39.9% | 27.3% | 26.1% | 4.3% | 2.4% |
| May 2026 | 39% | 24.9% | 28.5% | 4.5% | 3% |
| Jun 2026 | 39.7% | 28.5% | 26.2% | 2.8% | 2.9% |
| Jul 2026 | 41.1% | 25.6% | 26.7% | 3.4% | 3.1% |
| Aug 2026 | 40.4% | 27.6% | 26.2% | 3.6% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the Honda ATV and Suzuki ATV comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Suzuki ATV took it in June 2026, Honda ATV took it in July 2026.
- Across the 11 months ending August 2026, Honda ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 730 to 620.
- Across the 11 months ending August 2026, Suzuki ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand moved from 3.6% to 2.4%, and its estimated monthly branded searches moved from 600 to 410.
How did search popularity change for New Zealand ATV and side-by-side brands in August 2026?
2 changes
In August 2026, Suzuki ATV lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 3.1% to 2.4%.
Estimated monthly branded searches for Honda ATV in New Zealand fell 15.1% over 11 measured months, from 730 to 620 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Honda ATV’s and Suzuki ATV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda ATV
8 branded search terms
- big red honda quad
- honda atv
- honda atv 160
- honda atv side by side
- honda quad
- honda quad bike
- honda quad bikes for sale
- second hand honda quad bikes for sale
Suzuki ATV
9 branded search terms
- 500 suzuki quad
- suzuki atv
- suzuki atv 400 king quad
- suzuki atv bike
- suzuki atv king quad
- suzuki atv side by side
- suzuki kingquad
- suzuki kingquad 750
- suzuki quad
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.