Brandwave

How popular isHonda ATV?

In September 2026, people searched for Honda ATV by name about 510 times in New Zealand, about the same as the previous year. These searches made up 4.5% of all New Zealand ATV and side-by-side brand searches, placing Honda ATV fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about ATV and side-by-side brands, Honda ATV appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Honda ATV is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. KawasakiShare of searches 36.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. Can-AmShare of searches 28.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. PolarisShare of searches 25.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Honda ATVShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Suzuki ATVShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda ATV was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Honda ATV is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Polaris2nd
  3. Can-Am3rd
  4. Honda ATV4th
  5. CFMOTO5th
  6. Kawasaki6th
  7. Suzuki ATV–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ATV and side-by-side brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which ATV and side-by-side brands compete with Honda ATV?

Honda ATV against ATV and side-by-side brands in New Zealand, by month

Share of searches by month for Kawasaki, Can-Am, Polaris, Honda ATV. The figures are in the table below the chart.

View monthly share of searches table
MonthKawasakiCan-AmPolarisHonda ATVSuzuki ATVYamahaCFMOTO
Oct 202539.2%26%26.1%3.9%2.6%1.4%0.98%
Nov 202539%25.2%27.4%3.6%2.7%1.5%0.7%
Dec 202535.6%27%29.5%3.6%2.4%1.4%0.42%
Jan 202633.9%28.9%27.9%4.1%2.8%1.6%0.79%
Feb 202635.3%26.3%26.3%5.5%3%1.5%2%
Mar 202638.2%24.5%27.9%4.1%2.5%1.2%1.6%
Apr 202637.6%25.4%28.3%4.6%2%1.2%0.83%
May 202639.6%26.1%24.9%4.5%2.3%1.6%1%
Jun 202636.3%24.6%31.5%2.8%2.5%1%1.4%
Jul 202635%25.4%30.8%3.7%2.6%1.1%1.3%
Aug 202638.5%25.8%28.1%3.7%1.8%1%1.1%
Sep 202636.9%28.8%25.9%4.5%1.8%1.4%0.62%

  1. 1.Kawasaki

    36.9%

    Held 1st. 4.2K estimated branded searches, -13.3% vs prior month. Share -1.6 points.

  2. 2.Can-Am

    28.8%

    Moved from 3rd to 2nd. 3.3K estimated branded searches, +1.2% vs prior month. Share +3.1 points.

  3. 3.Polaris

    25.9%

    Moved from 2nd to 3rd. 3K estimated branded searches, -16.4% vs prior month. Share -2.2 points.

  4. 4.Honda ATV

    4.5%

    Held 4th. 510 estimated branded searches, +8.5% vs prior month. Share +0.7 points.

  5. 5.Suzuki ATV

    1.8%

    Held 5th. 210 estimated branded searches, -4.5% vs prior month. Share +0.1 points.

  6. 6.Yamaha

    1.4%

    Moved from 7th to 6th. 160 estimated branded searches, +23.1% vs prior month. Share +0.4 points.

  7. 7.CFMOTO

    0.62%

    Moved from 6th to 7th. 70 estimated branded searches, -50% vs prior month. Share -0.5 points.

Compare popularity between Honda ATV and its closest rivals

Every comparison with Honda ATV

6 comparisons

How has branded search demand for Honda ATV changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda ATV in New Zealand held steady at 510.
  • Across the 12 months ending September 2026, Honda ATV’s share of searches among ATV and side-by-side brands in New Zealand increased from 3.9% to 4.5%.
  • Across the 12 months ending September 2026, Honda ATV’s share of searches among ATV and side-by-side brands in New Zealand peaked at 5.5% in February 2026 and was lowest at 2.8% in June 2026.

How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?

6 changes

  1. In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.

  2. In September 2026, Honda ATV gained share of searches among ATV and side-by-side brands in New Zealand, from 3.7% to 4.5%.

  3. In September 2026, Polaris lost share of searches among ATV and side-by-side brands in New Zealand, from 28.1% to 25.9%.

  4. In September 2026, Kawasaki lost share of searches among ATV and side-by-side brands in New Zealand, from 38.5% to 36.9%.

  5. CFMOTO’s share of searches among ATV and side-by-side brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.62% in September 2026.

  6. In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand.

How are Honda ATV’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Honda ATV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • honda atv
  • honda quad
  • honda quad bike

How the Brand Demand Index is measured

Who owns Honda ATV?

Honda ATV is owned by Honda. Brandwave also tracks Honda, Honda Marine, Honda Motorcycles, Honda Power Equipment and Honda Scooters, owned by the same company, in New Zealand.

Do you work for Honda ATV? To request corrections or removal please contact us via our support page and we will be happy to assist.

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