How popular isHonda Marine in search?
In August 2026, there were an estimated 350 branded searches for Honda Marine in New Zealand which is down 34% over the last 11 months. Honda Marine holds 12% estimated Share of Search among New Zealand outboard motor brands and is ranked 5th of 5 competitors for search popularity.
Yamaha Outboards34%
Mercury Marine26.5%
Suzuki Marine13.7%
Tohatsu13.7%
Honda Marine12%
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Which outboard motor brands compete with Honda Marine?
Share of Search by month for Yamaha Outboards, Mercury Marine, Suzuki Marine, Tohatsu, Honda Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha Outboards | Mercury Marine | Suzuki Marine | Tohatsu | Honda Marine |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 25.9% | 15.1% | 10.8% | 15.1% |
| Nov 2025 | 34.8% | 26.9% | 12.7% | 13.2% | 12.4% |
| Dec 2025 | 36.2% | 24.9% | 12.1% | 13.3% | 13.5% |
| Jan 2026 | 37.3% | 26.1% | 12.2% | 12.5% | 12% |
| Feb 2026 | 35.5% | 27.4% | 11.7% | 11.5% | 13.9% |
| Mar 2026 | 36% | 28.3% | 10.9% | 13.6% | 11.2% |
| Apr 2026 | 33.2% | 30.5% | 13.2% | 13.6% | 9.5% |
| May 2026 | 29.8% | 29.5% | 12.8% | 15.8% | 12.2% |
| Jun 2026 | 33.7% | 25.6% | 13.1% | 15.4% | 12.2% |
| Jul 2026 | 32.5% | 26.1% | 15% | 13.8% | 12.6% |
| Aug 2026 | 34% | 26.5% | 13.7% | 13.7% | 12% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 990 | -6.6% | +1.5 points | |
| 2, held 2nd | 26.5% | 770 | -9.4% | +0.4 points | |
| 3, held 3rd | 13.7% | 400 | -18.4% | -1.3 points | |
| 4, held 4th | 13.7% | 400 | -11.1% | -0.1 points | |
| 5, held 5th | 12% | 350 | -14.6% | -0.5 points |
34%
held 1st · 990 estimated branded searches · -6.6% vs prior month · +1.5 points
26.5%
held 2nd · 770 estimated branded searches · -9.4% vs prior month · +0.4 points
13.7%
held 3rd · 400 estimated branded searches · -18.4% vs prior month · -1.3 points
4.
Tohatsu13.7%
held 4th · 400 estimated branded searches · -11.1% vs prior month · -0.1 points
12%
held 5th · 350 estimated branded searches · -14.6% vs prior month · -0.5 points
Compare search popularity between Honda Marine and its closest rivals
How has branded search demand for Honda Marine changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Honda Marine in New Zealand fell from 530 to 350.
- Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand decreased from 15.1% to 12%.
- Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand peaked at 15.1% in October 2025 and was lowest at 9.5% in April 2026.
- Across the 11 months ending August 2026, Honda Marine fell from 3rd to 5th among outboard motor brands in New Zealand.
How did search popularity change for New Zealand outboard motor brands in August 2026?
5 changes
In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%.
In August 2026, Suzuki Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 15% to 13.7%.
In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%.
Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026.
Estimated monthly branded searches for Mercury Marine in New Zealand fell 15.4% over 11 measured months, from 910 to 770 in August 2026.
How is Honda Marine measured?
Brandwave collects information about searches that people make online using Honda Marine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- 15 horse honda outboard
- 150 honda outboard motor
- 4 stroke honda outboard motor
- honda marine outboard
- honda outboard
- honda outboard motors
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