Honda Marine vs Tohatsu:Which is more popular by branded search in New Zealand?
In August 2026, Tohatsu had more branded searches than Honda Marine among outboard motor brands in New Zealand. Tohatsu was estimated to have 400 branded searches compared to Honda Marine’s 350, and held a 13.7% Share of Search versus Honda Marine’s 12%.
Follow Honda Marine vs Tohatsu and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Honda Marine or Tohatsu?
Compare the outboard motor brands New Zealand boaties run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tohatsu, Honda Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha Outboards | Mercury Marine | Suzuki Marine | Tohatsu | Honda Marine |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 25.9% | 15.1% | 10.8% | 15.1% |
| Nov 2025 | 34.8% | 26.9% | 12.7% | 13.2% | 12.4% |
| Dec 2025 | 36.2% | 24.9% | 12.1% | 13.3% | 13.5% |
| Jan 2026 | 37.3% | 26.1% | 12.2% | 12.5% | 12% |
| Feb 2026 | 35.5% | 27.4% | 11.7% | 11.5% | 13.9% |
| Mar 2026 | 36% | 28.3% | 10.9% | 13.6% | 11.2% |
| Apr 2026 | 33.2% | 30.5% | 13.2% | 13.6% | 9.5% |
| May 2026 | 29.8% | 29.5% | 12.8% | 15.8% | 12.2% |
| Jun 2026 | 33.7% | 25.6% | 13.1% | 15.4% | 12.2% |
| Jul 2026 | 32.5% | 26.1% | 15% | 13.8% | 12.6% |
| Aug 2026 | 34% | 26.5% | 13.7% | 13.7% | 12% |
| Sep 2026 | — | — | — | — | — |
How has the Honda Marine and Tohatsu comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Tohatsu took it in November 2025, Honda Marine took it in December 2025, Tohatsu took it in January 2026, Honda Marine took it in February 2026, Tohatsu took it in March 2026.
- Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand moved from 15.1% to 12%, and its estimated monthly branded searches moved from 530 to 350.
- Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand moved from 10.8% to 13.7%, and its estimated monthly branded searches moved from 380 to 400.
How did search popularity change for New Zealand outboard motor brands in August 2026?
2 changes
In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%.
Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Honda Marine’s and Tohatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Marine
6 branded search terms
- 15 horse honda outboard
- 150 honda outboard motor
- 4 stroke honda outboard motor
- honda marine outboard
- honda outboard
- honda outboard motors
Tohatsu
8 branded search terms
- 30hp tohatsu 2 stroke
- tohatsu
- tohatsu 50 hp 2 stroke
- tohatsu 9 8 2 stroke
- tohatsu boat
- tohatsu near me
- tohatsu nz
- tohatsu outboard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.