Honda Marine vs Mercury Marine:Which is more popular by branded search in New Zealand?
In August 2026, Mercury Marine had more branded searches than Honda Marine among outboard motor brands in New Zealand. Mercury Marine was estimated to have 770 branded searches compared to Honda Marine’s 350, and held a 26.5% Share of Search versus Honda Marine’s 12%.
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Which is more popular in search, Honda Marine or Mercury Marine?
Compare the outboard motor brands New Zealand boaties run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mercury Marine, Honda Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha Outboards | Mercury Marine | Suzuki Marine | Tohatsu | Honda Marine |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 25.9% | 15.1% | 10.8% | 15.1% |
| Nov 2025 | 34.8% | 26.9% | 12.7% | 13.2% | 12.4% |
| Dec 2025 | 36.2% | 24.9% | 12.1% | 13.3% | 13.5% |
| Jan 2026 | 37.3% | 26.1% | 12.2% | 12.5% | 12% |
| Feb 2026 | 35.5% | 27.4% | 11.7% | 11.5% | 13.9% |
| Mar 2026 | 36% | 28.3% | 10.9% | 13.6% | 11.2% |
| Apr 2026 | 33.2% | 30.5% | 13.2% | 13.6% | 9.5% |
| May 2026 | 29.8% | 29.5% | 12.8% | 15.8% | 12.2% |
| Jun 2026 | 33.7% | 25.6% | 13.1% | 15.4% | 12.2% |
| Jul 2026 | 32.5% | 26.1% | 15% | 13.8% | 12.6% |
| Aug 2026 | 34% | 26.5% | 13.7% | 13.7% | 12% |
| Sep 2026 | — | — | — | — | — |
How has the Honda Marine and Mercury Marine comparison changed over the last 12 months?
3 findings
- Mercury Marine was ahead of Honda Marine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand moved from 15.1% to 12%, and its estimated monthly branded searches moved from 530 to 350.
- Across the 11 months ending August 2026, Mercury Marine’s estimated Share of Search among outboard motor brands in New Zealand moved from 25.9% to 26.5%, and its estimated monthly branded searches moved from 910 to 770.
How did search popularity change for New Zealand outboard motor brands in August 2026?
2 changes
In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%.
Estimated monthly branded searches for Mercury Marine in New Zealand fell 15.4% over 11 measured months, from 910 to 770 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Honda Marine’s and Mercury Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Marine
6 branded search terms
- 15 horse honda outboard
- 150 honda outboard motor
- 4 stroke honda outboard motor
- honda marine outboard
- honda outboard
- honda outboard motors
Mercury Marine
10 branded search terms
- 15 hp mercury outboard
- 15 hp mercury outboard 2 stroke
- 90 hp mercury outboard
- mercury marine
- mercury marine motors
- mercury marine outboard motor
- mercury outboard
- mercury outboard 4 stroke
- mercury outboard 5 hp
- mercury outboard motors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.