Suzuki Marine vs Yamaha Outboards:Which is more popular by branded search in New Zealand?
In August 2026, Yamaha Outboards had more branded searches than Suzuki Marine among outboard motor brands in New Zealand. Yamaha Outboards was estimated to have 990 branded searches compared to Suzuki Marine’s 400, and held a 34% Share of Search versus Suzuki Marine’s 13.7%.
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Which is more popular in search, Suzuki Marine or Yamaha Outboards?
Compare the outboard motor brands New Zealand boaties run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha Outboards, Suzuki Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha Outboards | Mercury Marine | Suzuki Marine | Tohatsu | Honda Marine |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 25.9% | 15.1% | 10.8% | 15.1% |
| Nov 2025 | 34.8% | 26.9% | 12.7% | 13.2% | 12.4% |
| Dec 2025 | 36.2% | 24.9% | 12.1% | 13.3% | 13.5% |
| Jan 2026 | 37.3% | 26.1% | 12.2% | 12.5% | 12% |
| Feb 2026 | 35.5% | 27.4% | 11.7% | 11.5% | 13.9% |
| Mar 2026 | 36% | 28.3% | 10.9% | 13.6% | 11.2% |
| Apr 2026 | 33.2% | 30.5% | 13.2% | 13.6% | 9.5% |
| May 2026 | 29.8% | 29.5% | 12.8% | 15.8% | 12.2% |
| Jun 2026 | 33.7% | 25.6% | 13.1% | 15.4% | 12.2% |
| Jul 2026 | 32.5% | 26.1% | 15% | 13.8% | 12.6% |
| Aug 2026 | 34% | 26.5% | 13.7% | 13.7% | 12% |
| Sep 2026 | — | — | — | — | — |
How has the Suzuki Marine and Yamaha Outboards comparison changed over the last 12 months?
3 findings
- Yamaha Outboards was ahead of Suzuki Marine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Suzuki Marine’s estimated Share of Search among outboard motor brands in New Zealand moved from 15.1% to 13.7%, and its estimated monthly branded searches moved from 530 to 400.
- Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand moved from 33% to 34%, and its estimated monthly branded searches moved from 1.2K to 990.
How did search popularity change for New Zealand outboard motor brands in August 2026?
2 changes
In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%.
In August 2026, Suzuki Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 15% to 13.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Suzuki Marine’s and Yamaha Outboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Suzuki Marine
4 branded search terms
- 15 hp suzuki outboard motor
- 200 horsepower suzuki outboard
- suzuki marine outboard motor
- suzuki outboard
Yamaha Outboards
14 branded search terms
- 15 hp yamaha outboard 2 stroke
- 200 hp yamaha outboard
- 25 horse yamaha outboard
- 300 hp yamaha outboard price
- 30hp yamaha outboard
- 350 yamaha outboard
- 50 hp yamaha outboard
- 8hp yamaha outboard 2 stroke
- 90 hp yamaha outboard
- 90 hp yamaha outboard 2 stroke
- buy yamaha outboard
- yamaha outboard
- yamaha outboard cost
- yamaha outboard motor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.