Brandwave

How popular isYamaha Outboards in search?

In August 2026, there were an estimated 990 branded searches for Yamaha Outboards in New Zealand which is down 14.7% over the last 11 months. Yamaha Outboards holds 34% estimated Share of Search among New Zealand outboard motor brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Yamaha Outboards34%
  2. Mercury Marine26.5%
  3. Suzuki Marine13.7%
  4. Tohatsu13.7%
  5. Honda Marine12%
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Which outboard motor brands compete with Yamaha Outboards?

Yamaha Outboards against outboard motor brands in New Zealand, by month

Share of Search by month for Yamaha Outboards, Mercury Marine, Suzuki Marine, Tohatsu, Honda Marine. The figures are in the table below the chart.

View monthly share of search table
MonthYamaha OutboardsMercury MarineSuzuki MarineTohatsuHonda Marine
Oct 202533%25.9%15.1%10.8%15.1%
Nov 202534.8%26.9%12.7%13.2%12.4%
Dec 202536.2%24.9%12.1%13.3%13.5%
Jan 202637.3%26.1%12.2%12.5%12%
Feb 202635.5%27.4%11.7%11.5%13.9%
Mar 202636%28.3%10.9%13.6%11.2%
Apr 202633.2%30.5%13.2%13.6%9.5%
May 202629.8%29.5%12.8%15.8%12.2%
Jun 202633.7%25.6%13.1%15.4%12.2%
Jul 202632.5%26.1%15%13.8%12.6%
Aug 202634%26.5%13.7%13.7%12%
Sep 2026—————

  1. 1.Yamaha Outboards

    34%

    held 1st · 990 estimated branded searches · -6.6% vs prior month · +1.5 points

  2. 2.Mercury Marine

    26.5%

    held 2nd · 770 estimated branded searches · -9.4% vs prior month · +0.4 points

  3. 3.Suzuki Marine

    13.7%

    held 3rd · 400 estimated branded searches · -18.4% vs prior month · -1.3 points

  4. 4.Tohatsu

    13.7%

    held 4th · 400 estimated branded searches · -11.1% vs prior month · -0.1 points

  5. 5.Honda Marine

    12%

    held 5th · 350 estimated branded searches · -14.6% vs prior month · -0.5 points

Compare search popularity between Yamaha Outboards and its closest rivals

How has branded search demand for Yamaha Outboards changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha Outboards in New Zealand fell from 1.2K to 990.
  • Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand increased from 33% to 34%.
  • Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand peaked at 37.3% in January 2026 and was lowest at 29.8% in May 2026.

How did search popularity change for New Zealand outboard motor brands in August 2026?

  1. In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%.

  2. In August 2026, Suzuki Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 15% to 13.7%.

  3. In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%.

  4. Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026.

  5. Estimated monthly branded searches for Mercury Marine in New Zealand fell 15.4% over 11 measured months, from 910 to 770 in August 2026.

How is Yamaha Outboards measured?

Brandwave collects information about searches that people make online using Yamaha Outboards’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • 15 hp yamaha outboard 2 stroke
  • 200 hp yamaha outboard
  • 25 horse yamaha outboard
  • 300 hp yamaha outboard price
  • 30hp yamaha outboard
  • 350 yamaha outboard
  • 50 hp yamaha outboard
  • 8hp yamaha outboard 2 stroke
  • 90 hp yamaha outboard
  • 90 hp yamaha outboard 2 stroke
  • buy yamaha outboard
  • yamaha outboard
  • yamaha outboard cost
  • yamaha outboard motor

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How the Brand Demand Index is measured

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