Parsun vs Yamaha Outboards:Which is more popular in New Zealand?

Name: Parsun vs Yamaha Outboards: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Yamaha Outboards had more branded searches than Parsun among outboard motor brands in New Zealand. Yamaha Outboards had about 1,040 branded searches, while Parsun had 260. Yamaha Outboards made up 21.6% of all outboard motor brand searches we track, and Parsun accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about outboard motor brands, Yamaha Outboards appeared in four of the five answers and Parsun in one. Yamaha Outboards was mentioned before Parsun in every answer.

Among outboard motor brands in New Zealand in October 2026

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Top outboard motor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha Outboards was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Parsun was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Yamaha Outboards was listed before Parsun in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Mercury Marine	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Yamaha Outboards	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Honda Marine	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Suzuki Marine	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Tohatsu	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Parsun	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Evinrude	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Mercury Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yamaha Outboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tohatsu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Parsun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Evinrude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about outboard motor brands

5 answers

Asked ChatGPT
“Which outboard motor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outboard motor brands in New Zealand?”
Asked ChatGPT
“What's the best outboard motor brand in New Zealand for a small boat?”
Searched Google, AI Overview
“best outboard motor”
Searched Google, AI Overview
“small boat outboard”
1. 1Parsun

Not named in any answer:

Evinrude

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Parsun or Yamaha Outboards more popular in search?

This chart shows how often people search Google for Parsun and Yamaha Outboards by name. Each line represents a brand's share of searches for all seven outboard motor brands we track, month by month, from searches in New Zealand.

Parsun and Yamaha Outboards among outboard motor brands in New Zealand, by month

Month	Mercury Marine	Yamaha Outboards	Evinrude	Honda Marine	Suzuki Marine	Tohatsu	Parsun
Nov 2025	22.2%	32.6%	11.4%	11.2%	9.5%	6.3%	6.8%
Dec 2025	22.5%	29.1%	12.5%	11.7%	8.3%	6.6%	9.2%
Jan 2026	24.1%	31.8%	11.5%	11.4%	9.2%	6.2%	5.7%
Feb 2026	22.3%	32.1%	11.7%	13%	9.7%	5.4%	5.9%
Mar 2026	24.6%	35.5%	8.4%	11.3%	8.2%	6.9%	5.2%
Apr 2026	28.2%	28.7%	10.2%	10%	10%	6.5%	6.5%
May 2026	26.8%	27.5%	9.9%	13.2%	10.1%	7.5%	5.1%
Jun 2026	22.3%	34.4%	8%	11.2%	10.3%	7.8%	6%
Jul 2026	24.6%	29.6%	6.9%	14.4%	12.5%	7.8%	4.3%
Aug 2026	20.6%	34.8%	9.6%	12.8%	9.8%	6.2%	6.2%
Sep 2026	23.5%	23.8%	10.2%	13.3%	13.6%	8.3%	7.2%
Oct 2026	25.8%	21.6%	14.6%	13.3%	12.5%	6.9%	5.4%

How has branded search for Parsun and Yamaha Outboards changed in New Zealand over the last 12 months?

3 findings

Yamaha Outboards was ahead of Parsun in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Parsun’s share of searches among outboard motor brands in New Zealand moved from 6.8% to 5.4%, and its estimated monthly branded searches moved from 400 to 260.
Across the 12 months ending October 2026, Yamaha Outboards’ share of searches among outboard motor brands in New Zealand moved from 32.6% to 21.6%, and its estimated monthly branded searches moved from 1.9K to 1K.

How did search popularity change for New Zealand outboard motor brands in October 2026?

3 changes

In October 2026, Mercury Marine overtook Yamaha Outboards to become the leader among outboard motor brands in New Zealand, with 25.8% of the searches.
In October 2026, Yamaha Outboards lost share of searches among outboard motor brands in New Zealand, from 23.8% to 21.6%.
In October 2026, Parsun lost share of searches among outboard motor brands in New Zealand, from 7.2% to 5.4%.

How are Parsun’s and Yamaha Outboards’ branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Parsun’s and Yamaha Outboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.