Brandwave

Evinrude vs Yamaha Outboards:Which is more popular in New Zealand?

In October 2026, Yamaha Outboards had more branded searches than Evinrude among outboard motor brands in New Zealand. Yamaha Outboards had about 1,040 branded searches, while Evinrude had 700. Yamaha Outboards made up 21.6% of all outboard motor brand searches we track, and Evinrude accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about outboard motor brands, Yamaha Outboards appeared in four of the five answers and Evinrude in none.

Among outboard motor brands in New Zealand in October 2026

Who do people search for more?

Yamaha Outboards, about 49% more searches than Evinrude

Yamaha Outboards 1K searchesEvinrude 700 searches

Who does AI mention more?

Yamaha Outboards, mentioned in 4 of 5 answers, Evinrude in 0

Yamaha Outboards in 4 of 5Evinrude in 0 of 5

Who does AI recommend more?

Yamaha Outboards, the only one of the two named

Yamaha Outboards first in 4Evinrude never named

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Top outboard motor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha Outboards was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Evinrude did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha Outboards1st
  2. Suzuki Marine2nd
  3. Mercury Marine3rd
  4. Honda Marine4th
  5. Tohatsu5th
  6. Evinrude–
  7. Parsun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mercury Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha Outboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tohatsu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parsun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evinrude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about outboard motor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Evinrude or Yamaha Outboards more popular in search?

This chart shows how often people search Google for Evinrude and Yamaha Outboards by name. Each line represents a brand's share of searches for all seven outboard motor brands we track, month by month, from searches in New Zealand.

Evinrude and Yamaha Outboards among outboard motor brands in New Zealand, by month

Share of searches by month for Yamaha Outboards, Evinrude. The figures are in the table below the chart.

View monthly share of searches table
MonthMercury MarineYamaha OutboardsEvinrudeHonda MarineSuzuki MarineTohatsuParsun
Nov 202522.2%32.6%11.4%11.2%9.5%6.3%6.8%
Dec 202522.5%29.1%12.5%11.7%8.3%6.6%9.2%
Jan 202624.1%31.8%11.5%11.4%9.2%6.2%5.7%
Feb 202622.3%32.1%11.7%13%9.7%5.4%5.9%
Mar 202624.6%35.5%8.4%11.3%8.2%6.9%5.2%
Apr 202628.2%28.7%10.2%10%10%6.5%6.5%
May 202626.8%27.5%9.9%13.2%10.1%7.5%5.1%
Jun 202622.3%34.4%8%11.2%10.3%7.8%6%
Jul 202624.6%29.6%6.9%14.4%12.5%7.8%4.3%
Aug 202620.6%34.8%9.6%12.8%9.8%6.2%6.2%
Sep 202623.5%23.8%10.2%13.3%13.6%8.3%7.2%
Oct 202625.8%21.6%14.6%13.3%12.5%6.9%5.4%

How has branded search for Evinrude and Yamaha Outboards changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand outboard motor brands in October 2026?

3 changes

  1. In October 2026, Mercury Marine overtook Yamaha Outboards to become the leader among outboard motor brands in New Zealand, with 25.8% of the searches.

  2. In October 2026, Evinrude overtook Suzuki Marine and Honda Marine to rank 3rd among outboard motor brands in New Zealand, with 14.6% of the searches.

  3. In October 2026, Yamaha Outboards lost share of searches among outboard motor brands in New Zealand, from 23.8% to 21.6%.

How are Evinrude’s and Yamaha Outboards’ branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Evinrude’s and Yamaha Outboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Evinrude

9 branded search terms

  • 115 evinrude etec
  • 115 evinrude outboard
  • 15 horsepower evinrude
  • 150 evinrude etec
  • 2 stroke evinrude
  • evinrude
  • evinrude e tec
  • evinrude motor
  • evinrude outboard

Yamaha Outboards

5 branded search terms

  • 30hp yamaha outboard
  • 350 yamaha outboard
  • buy yamaha outboard
  • yamaha outboard
  • yamaha outboard motor

How the Brand Demand Index is measured

Other head-to-heads among outboard motor brands

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