Brandwave

Suzuki Marine vs Yamaha Outboards:Which is more popular in New Zealand?

In October 2026, Yamaha Outboards had more branded searches than Suzuki Marine among outboard motor brands in New Zealand. Yamaha Outboards had about 1,040 branded searches, while Suzuki Marine had 600. Yamaha Outboards made up 21.6% of all outboard motor brand searches we track, and Suzuki Marine accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about outboard motor brands, Suzuki Marine and Yamaha Outboards each appeared in four of the five answers. Yamaha Outboards was mentioned before Suzuki Marine in three out of four answers.

Among outboard motor brands in New Zealand in October 2026

Who do people search for more?

Yamaha Outboards, about 73% more searches than Suzuki Marine

Yamaha Outboards 1K searchesSuzuki Marine 600 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Suzuki Marine in 4 of 5Yamaha Outboards in 4 of 5

Who does AI recommend more?

Yamaha Outboards, named ahead of Suzuki Marine in 3 of 4 answers

Yamaha Outboards first in 3Suzuki Marine first in 1

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Top outboard motor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Suzuki Marine and Yamaha Outboards were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yamaha Outboards was listed before Suzuki Marine in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha Outboards1st
  2. Suzuki Marine2nd
  3. Mercury Marine3rd
  4. Honda Marine4th
  5. Tohatsu5th
  6. Evinrude–
  7. Parsun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mercury Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha Outboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tohatsu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parsun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evinrude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about outboard motor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Suzuki Marine or Yamaha Outboards more popular in search?

This chart shows how often people search Google for Suzuki Marine and Yamaha Outboards by name. Each line represents a brand's share of searches for all seven outboard motor brands we track, month by month, from searches in New Zealand.

Suzuki Marine and Yamaha Outboards among outboard motor brands in New Zealand, by month

Share of searches by month for Yamaha Outboards, Suzuki Marine. The figures are in the table below the chart.

View monthly share of searches table
MonthMercury MarineYamaha OutboardsEvinrudeHonda MarineSuzuki MarineTohatsuParsun
Nov 202522.2%32.6%11.4%11.2%9.5%6.3%6.8%
Dec 202522.5%29.1%12.5%11.7%8.3%6.6%9.2%
Jan 202624.1%31.8%11.5%11.4%9.2%6.2%5.7%
Feb 202622.3%32.1%11.7%13%9.7%5.4%5.9%
Mar 202624.6%35.5%8.4%11.3%8.2%6.9%5.2%
Apr 202628.2%28.7%10.2%10%10%6.5%6.5%
May 202626.8%27.5%9.9%13.2%10.1%7.5%5.1%
Jun 202622.3%34.4%8%11.2%10.3%7.8%6%
Jul 202624.6%29.6%6.9%14.4%12.5%7.8%4.3%
Aug 202620.6%34.8%9.6%12.8%9.8%6.2%6.2%
Sep 202623.5%23.8%10.2%13.3%13.6%8.3%7.2%
Oct 202625.8%21.6%14.6%13.3%12.5%6.9%5.4%

How has branded search for Suzuki Marine and Yamaha Outboards changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand outboard motor brands in October 2026?

4 changes

  1. In October 2026, Mercury Marine overtook Yamaha Outboards to become the leader among outboard motor brands in New Zealand, with 25.8% of the searches.

  2. In October 2026, Evinrude overtook Suzuki Marine and Honda Marine to rank 3rd among outboard motor brands in New Zealand, with 14.6% of the searches.

  3. In October 2026, Yamaha Outboards lost share of searches among outboard motor brands in New Zealand, from 23.8% to 21.6%.

  4. In October 2026, Suzuki Marine lost share of searches among outboard motor brands in New Zealand, from 13.6% to 12.5%.

How are Suzuki Marine’s and Yamaha Outboards’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Suzuki Marine’s and Yamaha Outboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Suzuki Marine

2 branded search terms

  • suzuki marine
  • suzuki outboard

Yamaha Outboards

5 branded search terms

  • 30hp yamaha outboard
  • 350 yamaha outboard
  • buy yamaha outboard
  • yamaha outboard
  • yamaha outboard motor

How the Brand Demand Index is measured

Other head-to-heads among outboard motor brands

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