Brandwave

Honda Marine vs Mercury Marine:Which is more popular in New Zealand?

In October 2026, Mercury Marine had more branded searches than Honda Marine among outboard motor brands in New Zealand. Mercury Marine had about 1,240 branded searches, while Honda Marine had 640. Mercury Marine made up 25.8% of all outboard motor brand searches we track, and Honda Marine accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about outboard motor brands, Honda Marine and Mercury Marine each appeared in four of the five answers. Honda Marine and Mercury Marine were each mentioned first in two of the four answers.

Among outboard motor brands in New Zealand in October 2026

Who do people search for more?

Mercury Marine, about 94% more searches than Honda Marine

Mercury Marine 1.2K searchesHonda Marine 640 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Honda Marine in 4 of 5Mercury Marine in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Honda Marine first in 2Mercury Marine first in 2

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Top outboard motor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda Marine and Mercury Marine were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Honda Marine and Mercury Marine were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha Outboards1st
  2. Suzuki Marine2nd
  3. Mercury Marine3rd
  4. Honda Marine4th
  5. Tohatsu5th
  6. Evinrude–
  7. Parsun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mercury Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha Outboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tohatsu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parsun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evinrude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about outboard motor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Honda Marine or Mercury Marine more popular in search?

This chart shows how often people search Google for Honda Marine and Mercury Marine by name. Each line represents a brand's share of searches for all seven outboard motor brands we track, month by month, from searches in New Zealand.

Honda Marine and Mercury Marine among outboard motor brands in New Zealand, by month

Share of searches by month for Mercury Marine, Honda Marine. The figures are in the table below the chart.

View monthly share of searches table
MonthMercury MarineYamaha OutboardsEvinrudeHonda MarineSuzuki MarineTohatsuParsun
Nov 202522.2%32.6%11.4%11.2%9.5%6.3%6.8%
Dec 202522.5%29.1%12.5%11.7%8.3%6.6%9.2%
Jan 202624.1%31.8%11.5%11.4%9.2%6.2%5.7%
Feb 202622.3%32.1%11.7%13%9.7%5.4%5.9%
Mar 202624.6%35.5%8.4%11.3%8.2%6.9%5.2%
Apr 202628.2%28.7%10.2%10%10%6.5%6.5%
May 202626.8%27.5%9.9%13.2%10.1%7.5%5.1%
Jun 202622.3%34.4%8%11.2%10.3%7.8%6%
Jul 202624.6%29.6%6.9%14.4%12.5%7.8%4.3%
Aug 202620.6%34.8%9.6%12.8%9.8%6.2%6.2%
Sep 202623.5%23.8%10.2%13.3%13.6%8.3%7.2%
Oct 202625.8%21.6%14.6%13.3%12.5%6.9%5.4%

How has branded search for Honda Marine and Mercury Marine changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand outboard motor brands in October 2026?

2 changes

  1. In October 2026, Mercury Marine overtook Yamaha Outboards to become the leader among outboard motor brands in New Zealand, with 25.8% of the searches.

  2. In October 2026, Evinrude overtook Suzuki Marine and Honda Marine to rank 3rd among outboard motor brands in New Zealand, with 14.6% of the searches.

How are Honda Marine’s and Mercury Marine’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Honda Marine’s and Mercury Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda Marine

3 branded search terms

  • honda marine
  • honda marine outboard
  • honda outboard

Mercury Marine

4 branded search terms

  • mercury marine
  • mercury marine motors
  • mercury outboard
  • mercury outboard motors

How the Brand Demand Index is measured

Other head-to-heads among outboard motor brands

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