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Outboard motor brands in New Zealand:Which brands are most popular in search?

In August 2026, Yamaha Outboards was the most searched among outboard motor brands in New Zealand, with an estimated 990 branded searches and 34% estimated Share of Search within this set.

Share of Search, August 2026
  1. Yamaha Outboards34%
  2. Mercury Marine26.5%
  3. Suzuki Marine13.7%
  4. Tohatsu13.7%
  5. Honda Marine12%

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Share of SearchLeaderboard

Compare the outboard motor brands New Zealand boaties run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among outboard motor brands in New Zealand, by month

Share of Search by month for Yamaha Outboards, Mercury Marine, Suzuki Marine, Tohatsu, Honda Marine. The figures are in the table below the chart.

View monthly share of search table
MonthYamaha OutboardsMercury MarineSuzuki MarineTohatsuHonda Marine
Oct 202533%25.9%15.1%10.8%15.1%
Nov 202534.8%26.9%12.7%13.2%12.4%
Dec 202536.2%24.9%12.1%13.3%13.5%
Jan 202637.3%26.1%12.2%12.5%12%
Feb 202635.5%27.4%11.7%11.5%13.9%
Mar 202636%28.3%10.9%13.6%11.2%
Apr 202633.2%30.5%13.2%13.6%9.5%
May 202629.8%29.5%12.8%15.8%12.2%
Jun 202633.7%25.6%13.1%15.4%12.2%
Jul 202632.5%26.1%15%13.8%12.6%
Aug 202634%26.5%13.7%13.7%12%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Yamaha Outboards

    34%

    held 1st · 990 estimated branded searches · -6.6% vs prior month · +1.5 points

  2. 2.Mercury Marine

    26.5%

    held 2nd · 770 estimated branded searches · -9.4% vs prior month · +0.4 points

  3. 3.Suzuki Marine

    13.7%

    held 3rd · 400 estimated branded searches · -18.4% vs prior month · -1.3 points

  4. 4.Tohatsu

    13.7%

    held 4th · 400 estimated branded searches · -11.1% vs prior month · -0.1 points

  5. 5.Honda Marine

    12%

    held 5th · 350 estimated branded searches · -14.6% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among outboard motor brands in New Zealand?

In August 2026, Yamaha Outboards was the most searched among outboard motor brands in New Zealand, with an estimated 990 branded searches and 34% estimated Share of Search within this set. Mercury Marine is in 2nd place, 7.6 percentage points behind at 26.5% Share of Search.

New Zealand outboard motor brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yamaha Outboards33% → 34%37.3%Jan 202629.8%May 20261st
Mercury Marine25.9% → 26.5%30.5%Apr 202624.9%Dec 20252nd
Suzuki Marine15.1% → 13.7%15.1%Oct 202510.9%Mar 20264th → 3rd
Tohatsu10.8% → 13.7%15.8%May 202610.8%Oct 20255th → 4th
Honda Marine15.1% → 12%15.1%Oct 20259.5%Apr 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand increased from 33% to 34%.
  • Across the 11 months ending August 2026, Mercury Marine’s estimated Share of Search among outboard motor brands in New Zealand increased from 25.9% to 26.5%.
  • Across the 11 months ending August 2026, Suzuki Marine’s estimated Share of Search among outboard motor brands in New Zealand decreased from 15.1% to 13.7%.
  • Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand increased from 10.8% to 13.7%.
  • Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand decreased from 15.1% to 12%.
  • Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand peaked at 37.3% in January 2026 and was lowest at 29.8% in May 2026.
  • Across the 11 months ending August 2026, Mercury Marine’s estimated Share of Search among outboard motor brands in New Zealand peaked at 30.5% in April 2026 and was lowest at 24.9% in December 2025.
  • Across the 11 months ending August 2026, Suzuki Marine’s estimated Share of Search among outboard motor brands in New Zealand peaked at 15.1% in October 2025 and was lowest at 10.9% in March 2026.
  • Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand peaked at 15.8% in May 2026 and was lowest at 10.8% in October 2025.
  • Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand peaked at 15.1% in October 2025 and was lowest at 9.5% in April 2026.
  • Across the 11 months ending August 2026, Suzuki Marine rose from 4th to 3rd among outboard motor brands in New Zealand.
  • Across the 11 months ending August 2026, Tohatsu rose from 5th to 4th among outboard motor brands in New Zealand.
  • Across the 11 months ending August 2026, Honda Marine fell from 3rd to 5th among outboard motor brands in New Zealand.

How did search popularity change for New Zealand outboard motor brands in August 2026?

  1. In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%.

  2. In August 2026, Suzuki Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 15% to 13.7%.

  3. In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%.

  4. Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026.

  5. Estimated monthly branded searches for Mercury Marine in New Zealand fell 15.4% over 11 measured months, from 910 to 770 in August 2026.

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