Honda Marine vs Suzuki Marine:Which is more popular by branded search in New Zealand?
In August 2026, Suzuki Marine had more branded searches than Honda Marine among outboard motor brands in New Zealand. Suzuki Marine was estimated to have 400 branded searches compared to Honda Marine’s 350, and held a 13.7% Share of Search versus Honda Marine’s 12%.
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Which is more popular in search, Honda Marine or Suzuki Marine?
Compare the outboard motor brands New Zealand boaties run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Suzuki Marine, Honda Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha Outboards | Mercury Marine | Suzuki Marine | Tohatsu | Honda Marine |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 25.9% | 15.1% | 10.8% | 15.1% |
| Nov 2025 | 34.8% | 26.9% | 12.7% | 13.2% | 12.4% |
| Dec 2025 | 36.2% | 24.9% | 12.1% | 13.3% | 13.5% |
| Jan 2026 | 37.3% | 26.1% | 12.2% | 12.5% | 12% |
| Feb 2026 | 35.5% | 27.4% | 11.7% | 11.5% | 13.9% |
| Mar 2026 | 36% | 28.3% | 10.9% | 13.6% | 11.2% |
| Apr 2026 | 33.2% | 30.5% | 13.2% | 13.6% | 9.5% |
| May 2026 | 29.8% | 29.5% | 12.8% | 15.8% | 12.2% |
| Jun 2026 | 33.7% | 25.6% | 13.1% | 15.4% | 12.2% |
| Jul 2026 | 32.5% | 26.1% | 15% | 13.8% | 12.6% |
| Aug 2026 | 34% | 26.5% | 13.7% | 13.7% | 12% |
| Sep 2026 | — | — | — | — | — |
How has the Honda Marine and Suzuki Marine comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Honda Marine took it in December 2025, Suzuki Marine took it in January 2026, Honda Marine took it in February 2026, Suzuki Marine took it in April 2026.
- Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand moved from 15.1% to 12%, and its estimated monthly branded searches moved from 530 to 350.
- Across the 11 months ending August 2026, Suzuki Marine’s estimated Share of Search among outboard motor brands in New Zealand moved from 15.1% to 13.7%, and its estimated monthly branded searches moved from 530 to 400.
How did search popularity change for New Zealand outboard motor brands in August 2026?
2 changes
In August 2026, Suzuki Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 15% to 13.7%.
In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%.
How each brand is measured
Brandwave collects information about searches that people make online using Honda Marine’s and Suzuki Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Marine
6 branded search terms
- 15 horse honda outboard
- 150 honda outboard motor
- 4 stroke honda outboard motor
- honda marine outboard
- honda outboard
- honda outboard motors
Suzuki Marine
4 branded search terms
- 15 hp suzuki outboard motor
- 200 horsepower suzuki outboard
- suzuki marine outboard motor
- suzuki outboard
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