Mercury Marine vs Yamaha Outboards:Which is more popular by branded search in New Zealand?
In August 2026, Yamaha Outboards had more branded searches than Mercury Marine among outboard motor brands in New Zealand. Yamaha Outboards was estimated to have 990 branded searches compared to Mercury Marine’s 770, and held a 34% Share of Search versus Mercury Marine’s 26.5%.
Follow Mercury Marine vs Yamaha Outboards and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Mercury Marine or Yamaha Outboards?
Compare the outboard motor brands New Zealand boaties run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha Outboards, Mercury Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha Outboards | Mercury Marine | Suzuki Marine | Tohatsu | Honda Marine |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 25.9% | 15.1% | 10.8% | 15.1% |
| Nov 2025 | 34.8% | 26.9% | 12.7% | 13.2% | 12.4% |
| Dec 2025 | 36.2% | 24.9% | 12.1% | 13.3% | 13.5% |
| Jan 2026 | 37.3% | 26.1% | 12.2% | 12.5% | 12% |
| Feb 2026 | 35.5% | 27.4% | 11.7% | 11.5% | 13.9% |
| Mar 2026 | 36% | 28.3% | 10.9% | 13.6% | 11.2% |
| Apr 2026 | 33.2% | 30.5% | 13.2% | 13.6% | 9.5% |
| May 2026 | 29.8% | 29.5% | 12.8% | 15.8% | 12.2% |
| Jun 2026 | 33.7% | 25.6% | 13.1% | 15.4% | 12.2% |
| Jul 2026 | 32.5% | 26.1% | 15% | 13.8% | 12.6% |
| Aug 2026 | 34% | 26.5% | 13.7% | 13.7% | 12% |
| Sep 2026 | — | — | — | — | — |
How has the Mercury Marine and Yamaha Outboards comparison changed over the last 12 months?
3 findings
- Yamaha Outboards was ahead of Mercury Marine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mercury Marine’s estimated Share of Search among outboard motor brands in New Zealand moved from 25.9% to 26.5%, and its estimated monthly branded searches moved from 910 to 770.
- Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand moved from 33% to 34%, and its estimated monthly branded searches moved from 1.2K to 990.
How did search popularity change for New Zealand outboard motor brands in August 2026?
2 changes
In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%.
Estimated monthly branded searches for Mercury Marine in New Zealand fell 15.4% over 11 measured months, from 910 to 770 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mercury Marine’s and Yamaha Outboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mercury Marine
10 branded search terms
- 15 hp mercury outboard
- 15 hp mercury outboard 2 stroke
- 90 hp mercury outboard
- mercury marine
- mercury marine motors
- mercury marine outboard motor
- mercury outboard
- mercury outboard 4 stroke
- mercury outboard 5 hp
- mercury outboard motors
Yamaha Outboards
14 branded search terms
- 15 hp yamaha outboard 2 stroke
- 200 hp yamaha outboard
- 25 horse yamaha outboard
- 300 hp yamaha outboard price
- 30hp yamaha outboard
- 350 yamaha outboard
- 50 hp yamaha outboard
- 8hp yamaha outboard 2 stroke
- 90 hp yamaha outboard
- 90 hp yamaha outboard 2 stroke
- buy yamaha outboard
- yamaha outboard
- yamaha outboard cost
- yamaha outboard motor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.