Brandwave

How popular isEvinrude?

In October 2026, people searched for Evinrude by name about 700 times in New Zealand, about the same as the previous year. These searches made up 14.6% of all New Zealand outboard motor brand searches, placing Evinrude third out of seven brands. When we asked both ChatGPT and Google AI Overviews about outboard motor brands, Evinrude did not appear in any of the answers.

Search and AI answers in October 2026

Evinrude is the third most searched of 7 competitors and not named in the AI answers we collected.

  1. Mercury MarineShare of searches 25.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Yamaha OutboardsShare of searches 21.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. EvinrudeShare of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Honda MarineShare of searches 13.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Suzuki MarineShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top outboard motor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Evinrude did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha Outboards1st
  2. Suzuki Marine2nd
  3. Mercury Marine3rd
  4. Honda Marine4th
  5. Tohatsu5th
  6. Evinrude–
  7. Parsun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mercury Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha Outboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tohatsu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parsun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evinrude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about outboard motor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Evinrude compared with other New Zealand outboard motor brands?

Evinrude against outboard motor brands in New Zealand, by month

Share of searches by month for Mercury Marine, Yamaha Outboards, Evinrude, Honda Marine, Suzuki Marine, Tohatsu, Parsun. The figures are in the table below the chart.

View monthly share of searches table
MonthMercury MarineYamaha OutboardsEvinrudeHonda MarineSuzuki MarineTohatsuParsun
Nov 202522.2%32.6%11.4%11.2%9.5%6.3%6.8%
Dec 202522.5%29.1%12.5%11.7%8.3%6.6%9.2%
Jan 202624.1%31.8%11.5%11.4%9.2%6.2%5.7%
Feb 202622.3%32.1%11.7%13%9.7%5.4%5.9%
Mar 202624.6%35.5%8.4%11.3%8.2%6.9%5.2%
Apr 202628.2%28.7%10.2%10%10%6.5%6.5%
May 202626.8%27.5%9.9%13.2%10.1%7.5%5.1%
Jun 202622.3%34.4%8%11.2%10.3%7.8%6%
Jul 202624.6%29.6%6.9%14.4%12.5%7.8%4.3%
Aug 202620.6%34.8%9.6%12.8%9.8%6.2%6.2%
Sep 202623.5%23.8%10.2%13.3%13.6%8.3%7.2%
Oct 202625.8%21.6%14.6%13.3%12.5%6.9%5.4%

  1. 1.Mercury Marine

    25.8%

    Moved from 2nd to 1st. 1.2K estimated branded searches, +45.9% vs prior month. Share +2.2 points.

  2. 2.Yamaha Outboards

    21.6%

    Moved from 1st to 2nd. 1K estimated branded searches, +20.9% vs prior month. Share -2.2 points.

  3. 3.Evinrude

    14.6%

    Moved from 5th to 3rd. 700 estimated branded searches, +89.2% vs prior month. Share +4.3 points.

  4. 4.Honda Marine

    13.3%

    Held 4th. 640 estimated branded searches, +33.3% vs prior month. Share 0 points.

  5. 5.Suzuki Marine

    12.5%

    Moved from 3rd to 5th. 600 estimated branded searches, +22.4% vs prior month. Share -1.1 points.

  6. 6.Tohatsu

    6.9%

    Held 6th. 330 estimated branded searches, +10% vs prior month. Share -1.4 points.

  7. 7.Parsun

    5.4%

    Held 7th. 260 estimated branded searches, 0% vs prior month. Share -1.8 points.

Compare popularity between Evinrude and its closest rivals

Every comparison with Evinrude

6 comparisons

How has branded search demand for Evinrude changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Evinrude in New Zealand held steady, from 670 to 700.
  • Across the 12 months ending October 2026, Evinrude’s share of searches among outboard motor brands in New Zealand increased from 11.4% to 14.6%.
  • Across the 12 months ending October 2026, Evinrude’s share of searches among outboard motor brands in New Zealand peaked at 14.6% in October 2026 and was lowest at 6.9% in July 2026.

How did search popularity change for New Zealand outboard motor brands in October 2026?

6 changes

  1. In October 2026, Mercury Marine overtook Yamaha Outboards to become the leader among outboard motor brands in New Zealand, with 25.8% of the searches.

  2. In October 2026, Evinrude overtook Suzuki Marine and Honda Marine to rank 3rd among outboard motor brands in New Zealand, with 14.6% of the searches.

  3. In October 2026, Yamaha Outboards lost share of searches among outboard motor brands in New Zealand, from 23.8% to 21.6%.

  4. In October 2026, Parsun lost share of searches among outboard motor brands in New Zealand, from 7.2% to 5.4%.

  5. In October 2026, Tohatsu lost share of searches among outboard motor brands in New Zealand, from 8.3% to 6.9%.

  6. In October 2026, Suzuki Marine lost share of searches among outboard motor brands in New Zealand, from 13.6% to 12.5%.

How are Evinrude’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Evinrude’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 115 evinrude etec
  • 115 evinrude outboard
  • 15 horsepower evinrude
  • 150 evinrude etec
  • 2 stroke evinrude
  • evinrude
  • evinrude e tec
  • evinrude motor
  • evinrude outboard

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How the Brand Demand Index is measured

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