Evinrude vs Tohatsu:Which is more popular in New Zealand?
In October 2026, Evinrude had more branded searches than Tohatsu among outboard motor brands in New Zealand. Evinrude had about 700 branded searches, while Tohatsu had 330. Evinrude made up 14.6% of all outboard motor brand searches we track, and Tohatsu accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about outboard motor brands, Tohatsu appeared in two of the five answers and Evinrude in none.
Who do people search for more?
Evinrude, about 2 searches for every 1 for Tohatsu
Who does AI mention more?
Tohatsu, mentioned in 2 of 5 answers, Evinrude in 0
Who does AI recommend more?
Tohatsu, the only one of the two named
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Top outboard motor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tohatsu was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Evinrude did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mercury Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yamaha Outboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tohatsu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Parsun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Evinrude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outboard motor brands
5 answers
Asked ChatGPT
“Which outboard motor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outboard motor brands in New Zealand?”
Asked ChatGPT
“What's the best outboard motor brand in New Zealand for a small boat?”
Searched Google, AI Overview
“best outboard motor”
Searched Google, AI Overview
“small boat outboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Evinrude or Tohatsu more popular in search?
This chart shows how often people search Google for Evinrude and Tohatsu by name. Each line represents a brand's share of searches for all seven outboard motor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Evinrude, Tohatsu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mercury Marine | Yamaha Outboards | Evinrude | Honda Marine | Suzuki Marine | Tohatsu | Parsun |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.2% | 32.6% | 11.4% | 11.2% | 9.5% | 6.3% | 6.8% |
| Dec 2025 | 22.5% | 29.1% | 12.5% | 11.7% | 8.3% | 6.6% | 9.2% |
| Jan 2026 | 24.1% | 31.8% | 11.5% | 11.4% | 9.2% | 6.2% | 5.7% |
| Feb 2026 | 22.3% | 32.1% | 11.7% | 13% | 9.7% | 5.4% | 5.9% |
| Mar 2026 | 24.6% | 35.5% | 8.4% | 11.3% | 8.2% | 6.9% | 5.2% |
| Apr 2026 | 28.2% | 28.7% | 10.2% | 10% | 10% | 6.5% | 6.5% |
| May 2026 | 26.8% | 27.5% | 9.9% | 13.2% | 10.1% | 7.5% | 5.1% |
| Jun 2026 | 22.3% | 34.4% | 8% | 11.2% | 10.3% | 7.8% | 6% |
| Jul 2026 | 24.6% | 29.6% | 6.9% | 14.4% | 12.5% | 7.8% | 4.3% |
| Aug 2026 | 20.6% | 34.8% | 9.6% | 12.8% | 9.8% | 6.2% | 6.2% |
| Sep 2026 | 23.5% | 23.8% | 10.2% | 13.3% | 13.6% | 8.3% | 7.2% |
| Oct 2026 | 25.8% | 21.6% | 14.6% | 13.3% | 12.5% | 6.9% | 5.4% |
How has branded search for Evinrude and Tohatsu changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Tohatsu took it in July 2026, Evinrude took it in August 2026.
- Across the 12 months ending October 2026, Evinrude’s share of searches among outboard motor brands in New Zealand moved from 11.4% to 14.6%, and its estimated monthly branded searches moved from 670 to 700.
- Across the 12 months ending October 2026, Tohatsu’s share of searches among outboard motor brands in New Zealand moved from 6.3% to 6.9%, and its estimated monthly branded searches moved from 370 to 330.
How did search popularity change for New Zealand outboard motor brands in October 2026?
2 changes
In October 2026, Evinrude overtook Suzuki Marine and Honda Marine to rank 3rd among outboard motor brands in New Zealand, with 14.6% of the searches.
In October 2026, Tohatsu lost share of searches among outboard motor brands in New Zealand, from 8.3% to 6.9%.
How are Evinrude’s and Tohatsu’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Evinrude’s and Tohatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among outboard motor brands
- Mercury Marine vs Yamaha Outboards: compare popularity
- Mercury Marine vs Evinrude: compare popularity
- Mercury Marine vs Honda Marine: compare popularity
- Mercury Marine vs Suzuki Marine: compare popularity
- Yamaha Outboards vs Evinrude: compare popularity
- Yamaha Outboards vs Honda Marine: compare popularity
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