How popular isTohatsu in search?
In August 2026, there were an estimated 400 branded searches for Tohatsu in New Zealand which is up 5.3% over the last 11 months. Tohatsu holds 13.7% estimated Share of Search among New Zealand outboard motor brands and is ranked 4th of 5 competitors for search popularity.
Yamaha Outboards34%
Mercury Marine26.5%
Suzuki Marine13.7%
Tohatsu13.7%
Honda Marine12%
Follow Tohatsu and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which outboard motor brands compete with Tohatsu?
Share of Search by month for Yamaha Outboards, Mercury Marine, Suzuki Marine, Tohatsu, Honda Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha Outboards | Mercury Marine | Suzuki Marine | Tohatsu | Honda Marine |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 25.9% | 15.1% | 10.8% | 15.1% |
| Nov 2025 | 34.8% | 26.9% | 12.7% | 13.2% | 12.4% |
| Dec 2025 | 36.2% | 24.9% | 12.1% | 13.3% | 13.5% |
| Jan 2026 | 37.3% | 26.1% | 12.2% | 12.5% | 12% |
| Feb 2026 | 35.5% | 27.4% | 11.7% | 11.5% | 13.9% |
| Mar 2026 | 36% | 28.3% | 10.9% | 13.6% | 11.2% |
| Apr 2026 | 33.2% | 30.5% | 13.2% | 13.6% | 9.5% |
| May 2026 | 29.8% | 29.5% | 12.8% | 15.8% | 12.2% |
| Jun 2026 | 33.7% | 25.6% | 13.1% | 15.4% | 12.2% |
| Jul 2026 | 32.5% | 26.1% | 15% | 13.8% | 12.6% |
| Aug 2026 | 34% | 26.5% | 13.7% | 13.7% | 12% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 990 | -6.6% | +1.5 points | |
| 2, held 2nd | 26.5% | 770 | -9.4% | +0.4 points | |
| 3, held 3rd | 13.7% | 400 | -18.4% | -1.3 points | |
| 4, held 4th | 13.7% | 400 | -11.1% | -0.1 points | |
| 5, held 5th | 12% | 350 | -14.6% | -0.5 points |
34%
held 1st · 990 estimated branded searches · -6.6% vs prior month · +1.5 points
26.5%
held 2nd · 770 estimated branded searches · -9.4% vs prior month · +0.4 points
13.7%
held 3rd · 400 estimated branded searches · -18.4% vs prior month · -1.3 points
4.
Tohatsu13.7%
held 4th · 400 estimated branded searches · -11.1% vs prior month · -0.1 points
12%
held 5th · 350 estimated branded searches · -14.6% vs prior month · -0.5 points
Compare search popularity between Tohatsu and its closest rivals
How has branded search demand for Tohatsu changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tohatsu in New Zealand rose from 380 to 400.
- Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand increased from 10.8% to 13.7%.
- Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand peaked at 15.8% in May 2026 and was lowest at 10.8% in October 2025.
- Across the 11 months ending August 2026, Tohatsu rose from 5th to 4th among outboard motor brands in New Zealand.
How did search popularity change for New Zealand outboard motor brands in August 2026?
5 changes
In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%.
In August 2026, Suzuki Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 15% to 13.7%.
In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%.
Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026.
Estimated monthly branded searches for Mercury Marine in New Zealand fell 15.4% over 11 measured months, from 910 to 770 in August 2026.
How is Tohatsu measured?
Brandwave collects information about searches that people make online using Tohatsu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- 30hp tohatsu 2 stroke
- tohatsu
- tohatsu 50 hp 2 stroke
- tohatsu 9 8 2 stroke
- tohatsu boat
- tohatsu near me
- tohatsu nz
- tohatsu outboard
Do you work for Tohatsu? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tohatsu your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.