Suzuki Marine vs Tohatsu:Which is more popular by branded search in New Zealand?
In August 2026, Suzuki Marine and Tohatsu were level on Share of Search among outboard motor brands in New Zealand, with an estimated 400 branded searches each, at 13.7% estimated Share of Search each.
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Which is more popular in search, Suzuki Marine or Tohatsu?
Compare the outboard motor brands New Zealand boaties run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Suzuki Marine, Tohatsu. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha Outboards | Mercury Marine | Suzuki Marine | Tohatsu | Honda Marine |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 25.9% | 15.1% | 10.8% | 15.1% |
| Nov 2025 | 34.8% | 26.9% | 12.7% | 13.2% | 12.4% |
| Dec 2025 | 36.2% | 24.9% | 12.1% | 13.3% | 13.5% |
| Jan 2026 | 37.3% | 26.1% | 12.2% | 12.5% | 12% |
| Feb 2026 | 35.5% | 27.4% | 11.7% | 11.5% | 13.9% |
| Mar 2026 | 36% | 28.3% | 10.9% | 13.6% | 11.2% |
| Apr 2026 | 33.2% | 30.5% | 13.2% | 13.6% | 9.5% |
| May 2026 | 29.8% | 29.5% | 12.8% | 15.8% | 12.2% |
| Jun 2026 | 33.7% | 25.6% | 13.1% | 15.4% | 12.2% |
| Jul 2026 | 32.5% | 26.1% | 15% | 13.8% | 12.6% |
| Aug 2026 | 34% | 26.5% | 13.7% | 13.7% | 12% |
| Sep 2026 | — | — | — | — | — |
How has the Suzuki Marine and Tohatsu comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Tohatsu took it in November 2025, Suzuki Marine took it in February 2026, Tohatsu took it in March 2026, Suzuki Marine took it in July 2026.
- Across the 11 months ending August 2026, Suzuki Marine’s estimated Share of Search among outboard motor brands in New Zealand moved from 15.1% to 13.7%, and its estimated monthly branded searches moved from 530 to 400.
- Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand moved from 10.8% to 13.7%, and its estimated monthly branded searches moved from 380 to 400.
How did search popularity change for New Zealand outboard motor brands in August 2026?
2 changes
In August 2026, Suzuki Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 15% to 13.7%.
Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Suzuki Marine’s and Tohatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Suzuki Marine
4 branded search terms
- 15 hp suzuki outboard motor
- 200 horsepower suzuki outboard
- suzuki marine outboard motor
- suzuki outboard
Tohatsu
8 branded search terms
- 30hp tohatsu 2 stroke
- tohatsu
- tohatsu 50 hp 2 stroke
- tohatsu 9 8 2 stroke
- tohatsu boat
- tohatsu near me
- tohatsu nz
- tohatsu outboard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.