Tohatsu vs Yamaha Outboards:Which is more popular by branded search in New Zealand?
In August 2026, Yamaha Outboards had more branded searches than Tohatsu among outboard motor brands in New Zealand. Yamaha Outboards was estimated to have 990 branded searches compared to Tohatsu’s 400, and held a 34% Share of Search versus Tohatsu’s 13.7%.
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Which is more popular in search, Tohatsu or Yamaha Outboards?
Compare the outboard motor brands New Zealand boaties run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha Outboards, Tohatsu. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha Outboards | Mercury Marine | Suzuki Marine | Tohatsu | Honda Marine |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 25.9% | 15.1% | 10.8% | 15.1% |
| Nov 2025 | 34.8% | 26.9% | 12.7% | 13.2% | 12.4% |
| Dec 2025 | 36.2% | 24.9% | 12.1% | 13.3% | 13.5% |
| Jan 2026 | 37.3% | 26.1% | 12.2% | 12.5% | 12% |
| Feb 2026 | 35.5% | 27.4% | 11.7% | 11.5% | 13.9% |
| Mar 2026 | 36% | 28.3% | 10.9% | 13.6% | 11.2% |
| Apr 2026 | 33.2% | 30.5% | 13.2% | 13.6% | 9.5% |
| May 2026 | 29.8% | 29.5% | 12.8% | 15.8% | 12.2% |
| Jun 2026 | 33.7% | 25.6% | 13.1% | 15.4% | 12.2% |
| Jul 2026 | 32.5% | 26.1% | 15% | 13.8% | 12.6% |
| Aug 2026 | 34% | 26.5% | 13.7% | 13.7% | 12% |
| Sep 2026 | — | — | — | — | — |
How has the Tohatsu and Yamaha Outboards comparison changed over the last 12 months?
3 findings
- Yamaha Outboards was ahead of Tohatsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand moved from 10.8% to 13.7%, and its estimated monthly branded searches moved from 380 to 400.
- Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand moved from 33% to 34%, and its estimated monthly branded searches moved from 1.2K to 990.
How did search popularity change for New Zealand outboard motor brands in August 2026?
2 changes
In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%.
Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Tohatsu’s and Yamaha Outboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tohatsu
8 branded search terms
- 30hp tohatsu 2 stroke
- tohatsu
- tohatsu 50 hp 2 stroke
- tohatsu 9 8 2 stroke
- tohatsu boat
- tohatsu near me
- tohatsu nz
- tohatsu outboard
Yamaha Outboards
14 branded search terms
- 15 hp yamaha outboard 2 stroke
- 200 hp yamaha outboard
- 25 horse yamaha outboard
- 300 hp yamaha outboard price
- 30hp yamaha outboard
- 350 yamaha outboard
- 50 hp yamaha outboard
- 8hp yamaha outboard 2 stroke
- 90 hp yamaha outboard
- 90 hp yamaha outboard 2 stroke
- buy yamaha outboard
- yamaha outboard
- yamaha outboard cost
- yamaha outboard motor
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