How popular isHonda Scooters in search?
In August 2026, there were an estimated 480 branded searches for Honda Scooters in New Zealand which is up 20% over the last 11 months. Honda Scooters holds 13% estimated Share of Search among New Zealand moped and scooter brands and is ranked 2nd of 5 competitors for search popularity.
Vespa75.4%
Honda Scooters13%
Suzuki Scooters6.2%
Kymco4.1%- SYM1.4%
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Which moped and scooter brands compete with Honda Scooters?
Share of Search by month for Vespa, Honda Scooters, Suzuki Scooters, Kymco. The figures are in the table below the chart.
View monthly share of search table
| Month | Vespa | Honda Scooters | Suzuki Scooters | Kymco | SYM |
|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 10.5% | 8.1% | 4.5% | 1% |
| Nov 2025 | 76.6% | 9.8% | 8.4% | 4.1% | 1.1% |
| Dec 2025 | 76.7% | 10.1% | 8.2% | 4% | 1.1% |
| Jan 2026 | 75.4% | 11% | 7.9% | 4.1% | 1.5% |
| Feb 2026 | 76.2% | 11% | 8.1% | 3.4% | 1.3% |
| Mar 2026 | 73.6% | 13.8% | 8.1% | 3.5% | 0.97% |
| Apr 2026 | 74.6% | 11.7% | 8.7% | 3.8% | 1.2% |
| May 2026 | 76.1% | 11.7% | 7.8% | 3.2% | 1.2% |
| Jun 2026 | 75.1% | 12% | 7.9% | 3.8% | 1.2% |
| Jul 2026 | 76.4% | 10.5% | 7.3% | 4.5% | 1.3% |
| Aug 2026 | 75.4% | 13% | 6.2% | 4.1% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.4% | 2.8K | +16.7% | -1 points | |
| 2, held 2nd | 13% | 480 | +45.5% | +2.4 points | |
| 3, held 3rd | 6.2% | 230 | 0% | -1.1 points | |
| 4, held 4th | 4.1% | 150 | +7.1% | -0.4 points | |
| 5, held 5th | 1.4% | 50 | +25% | +0.1 points |
1.
75.4%
held 1st · 2.8K estimated branded searches · +16.7% vs prior month · -1 points
13%
held 2nd · 480 estimated branded searches · +45.5% vs prior month · +2.4 points
6.2%
held 3rd · 230 estimated branded searches · 0% vs prior month · -1.1 points
4.
Kymco4.1%
held 4th · 150 estimated branded searches · +7.1% vs prior month · -0.4 points
5.SYM
1.4%
held 5th · 50 estimated branded searches · +25% vs prior month · +0.1 points
Compare search popularity between Honda Scooters and its closest rivals
How has branded search demand for Honda Scooters changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Honda Scooters in New Zealand rose from 400 to 480.
- Across the 11 months ending August 2026, Honda Scooters’ estimated Share of Search among moped and scooter brands in New Zealand increased from 10.5% to 13%.
- Across the 11 months ending August 2026, Honda Scooters’ estimated Share of Search among moped and scooter brands in New Zealand peaked at 13.8% in March 2026 and was lowest at 9.8% in November 2025.
How did search popularity change for New Zealand moped and scooter brands in August 2026?
5 changes
In August 2026, Honda Scooters gained estimated Share of Search among moped and scooter brands in New Zealand, from 10.5% to 13%.
In August 2026, Suzuki Scooters lost estimated Share of Search among moped and scooter brands in New Zealand, from 7.3% to 6.2%.
In August 2026, Vespa lost estimated Share of Search among moped and scooter brands in New Zealand, from 76.4% to 75.4%.
Estimated monthly branded searches for SYM in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.
Estimated monthly branded searches for Kymco in New Zealand fell 11.8% over 11 measured months, from 170 to 150 in August 2026.
How is Honda Scooters measured?
Brandwave collects information about searches that people make online using Honda Scooters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- honda moped
- honda moped 50cc
- honda pcx
- honda pcx 150
- honda scooter
Who owns Honda Scooters?
Honda Scooters is owned by Honda Motorcycles. Brandwave also tracks Honda Motorcycles, owned by the same company, in New Zealand.
Do you work for Honda Scooters? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Honda Scooters your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.