How popular isVespa?
In September 2026, people searched for Vespa by name about 2,030 times in New Zealand, a 14.3% decrease from the previous year. These searches made up 27% of all New Zealand moped and scooter brand searches, placing Vespa second out of eight brands. When we asked both ChatGPT and Google AI Overviews about moped and scooter brands, Vespa appeared in two of the five answers and was the most recommended of the eight.
Vespa is the second most searched of 8 competitors and the most recommended in AI answers.
Segway-NinebotShare of searches 60.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
VespaShare of searches 27%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
Suzuki ScootersShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
Honda ScootersShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
KymcoShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top moped and scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vespa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vespa is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vespa1st
NIU2nd
SYM2nd- Kymco4th
Yamaha Motor5th- Segway-Ninebot6th
- Honda Scooters6th
- Suzuki Scooters8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Segway-Ninebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yamaha Motor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vespa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Suzuki Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honda Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NIU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SYM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kymco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moped and scooter brands
5 answers
Asked ChatGPT
“Which moped or scooter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best moped and scooter brands in New Zealand?”
Asked ChatGPT
“What's the best moped or scooter brand in New Zealand for city commuting?”
Searched Google, AI Overview
“best scooter”
Searched Google, AI Overview
“motor scooter nz”
- 1SYM
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which moped and scooter brands compete with Vespa?
Share of searches by month for Segway-Ninebot, Vespa, Suzuki Scooters, Honda Scooters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Segway-Ninebot | Vespa | Suzuki Scooters | Honda Scooters | Kymco | Yamaha Motor | NIU | SYM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 31.6% | 4.1% | 4.1% | 2.1% | 1.7% | 1.1% | 0.4% |
| Nov 2025 | 57.4% | 29.9% | 4% | 3.5% | 1.8% | 1.7% | 1.3% | 0.39% |
| Dec 2025 | 60.3% | 28.2% | 3.6% | 3.3% | 1.6% | 1.5% | 1.1% | 0.35% |
| Jan 2026 | 55.5% | 30.5% | 3.9% | 3.9% | 2% | 1.9% | 1.8% | 0.63% |
| Feb 2026 | 56.6% | 30.2% | 3.9% | 3.9% | 1.5% | 2.3% | 1% | 0.51% |
| Mar 2026 | 54.4% | 29.2% | 4.1% | 5.4% | 1.7% | 2.5% | 2.2% | 0.39% |
| Apr 2026 | 56.7% | 29.1% | 4.3% | 4.3% | 1.7% | 2.2% | 1.3% | 0.46% |
| May 2026 | 57.6% | 29.4% | 3.7% | 4.3% | 1.4% | 1.7% | 1.4% | 0.47% |
| Jun 2026 | 57% | 28.7% | 3.8% | 4.4% | 1.8% | 2% | 1.7% | 0.57% |
| Jul 2026 | 59.2% | 28.1% | 3.3% | 3.7% | 1.9% | 2% | 1.3% | 0.43% |
| Aug 2026 | 58.5% | 28.8% | 2.9% | 4.7% | 1.8% | 1.7% | 1.1% | 0.51% |
| Sep 2026 | 60.7% | 27% | 3.7% | 3.5% | 1.7% | 1.7% | 1.2% | 0.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 4.6K | -0.87% | +2.2 points | |
| 2, held 2nd | 27% | 2K | -10.2% | -1.7 points | |
| 3, moved from 4th to 3rd | 3.7% | 280 | +21.7% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.5% | 260 | -29.7% | -1.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.7% | 130 | -7.1% | -0.1 points | |
| 6, held 6th | 1.7% | 130 | 0% | +0.1 points | |
| 7, held 7th | 1.2% | 90 | 0% | +0.1 points | |
| 8, held 8th | 0.4% | 30 | -25% | -0.1 points |
60.7%
Held 1st. 4.6K estimated branded searches, -0.87% vs prior month. Share +2.2 points.
2.
Vespa27%
Held 2nd. 2K estimated branded searches, -10.2% vs prior month. Share -1.7 points.
3.7%
Moved from 4th to 3rd. 280 estimated branded searches, +21.7% vs prior month. Share +0.8 points.
3.5%
Moved from 3rd to 4th. 260 estimated branded searches, -29.7% vs prior month. Share -1.2 points.
5.
Kymco1.7%
Held 5th. 130 estimated branded searches, -7.1% vs prior month. Share -0.1 points.
1.7%
Held 6th. 130 estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
NIU1.2%
Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
SYM0.4%
Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
Compare popularity between Vespa and its closest rivals
Every comparison with Vespa
6 comparisons
How has branded search demand for Vespa changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vespa in New Zealand fell from 2.4K to 2K.
- Across the 12 months ending September 2026, Vespa’s share of searches among moped and scooter brands in New Zealand decreased from 31.6% to 27%.
How did search popularity change for New Zealand moped and scooter brands in September 2026?
6 changes
In September 2026, Suzuki Scooters overtook Honda Scooters to rank 3rd among moped and scooter brands in New Zealand, with 3.7% of the searches.
In September 2026, Segway-Ninebot gained share of searches among moped and scooter brands in New Zealand, from 58.5% to 60.7%.
In September 2026, Vespa lost share of searches among moped and scooter brands in New Zealand, from 28.8% to 27%.
In September 2026, Honda Scooters lost share of searches among moped and scooter brands in New Zealand, from 4.7% to 3.5%.
Estimated monthly branded searches for NIU in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.
Estimated monthly branded searches for Kymco in New Zealand fell 18.8% over 12 measured months, from 160 to 130 in September 2026.
How are Vespa’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Vespa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vespa
- vespa bike
- vespa for sale
- vespa legos
- vespa moped
- vespa primavera 150
- vespa primavera 50
- vespa scooter
Do you work for Vespa? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Vespa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.