Brandwave

How popular isHonda Scooters?

In September 2026, people searched for Honda Scooters by name about 260 times in New Zealand, a 16.1% decrease from the previous year. These searches made up 3.5% of all New Zealand moped and scooter brand searches, placing Honda Scooters fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about moped and scooter brands, Honda Scooters appeared in two of the five answers and was the joint sixth most recommended of the eight.

Search and AI answers in September 2026

Honda Scooters is the fourth most searched of 8 competitors and the joint sixth most recommended in AI answers.

  1. Segway-NinebotShare of searches 60.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. VespaShare of searches 27%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. Suzuki ScootersShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. Honda ScootersShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. KymcoShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+3 more

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Top moped and scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda Scooters was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Honda Scooters is the joint sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vespa1st
  2. NIU2nd
  3. SYM2nd
  4. Kymco4th
  5. Yamaha Motor5th
  6. Segway-Ninebot6th
  7. Honda Scooters6th
  8. Suzuki Scooters8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha Motor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vespa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suzuki Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NIU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SYM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kymco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moped and scooter brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which moped and scooter brands compete with Honda Scooters?

Honda Scooters against moped and scooter brands in New Zealand, by month

Share of searches by month for Segway-Ninebot, Vespa, Suzuki Scooters, Honda Scooters. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotVespaSuzuki ScootersHonda ScootersKymcoYamaha MotorNIUSYM
Oct 202554.7%31.6%4.1%4.1%2.1%1.7%1.1%0.4%
Nov 202557.4%29.9%4%3.5%1.8%1.7%1.3%0.39%
Dec 202560.3%28.2%3.6%3.3%1.6%1.5%1.1%0.35%
Jan 202655.5%30.5%3.9%3.9%2%1.9%1.8%0.63%
Feb 202656.6%30.2%3.9%3.9%1.5%2.3%1%0.51%
Mar 202654.4%29.2%4.1%5.4%1.7%2.5%2.2%0.39%
Apr 202656.7%29.1%4.3%4.3%1.7%2.2%1.3%0.46%
May 202657.6%29.4%3.7%4.3%1.4%1.7%1.4%0.47%
Jun 202657%28.7%3.8%4.4%1.8%2%1.7%0.57%
Jul 202659.2%28.1%3.3%3.7%1.9%2%1.3%0.43%
Aug 202658.5%28.8%2.9%4.7%1.8%1.7%1.1%0.51%
Sep 202660.7%27%3.7%3.5%1.7%1.7%1.2%0.4%
  1. Held 1st. 4.6K estimated branded searches, -0.87% vs prior month. Share +2.2 points.

  2. 2.Vespa

    27%

    Held 2nd. 2K estimated branded searches, -10.2% vs prior month. Share -1.7 points.

  3. Moved from 4th to 3rd. 280 estimated branded searches, +21.7% vs prior month. Share +0.8 points.

  4. Moved from 3rd to 4th. 260 estimated branded searches, -29.7% vs prior month. Share -1.2 points.

  5. 5.Kymco

    1.7%

    Held 5th. 130 estimated branded searches, -7.1% vs prior month. Share -0.1 points.

  6. Held 6th. 130 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.NIU

    1.2%

    Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.SYM

    0.4%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

Compare popularity between Honda Scooters and its closest rivals

Every comparison with Honda Scooters

6 comparisons

How has branded search demand for Honda Scooters changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda Scooters in New Zealand fell from 310 to 260.
  • Across the 12 months ending September 2026, Honda Scooters’ share of searches among moped and scooter brands in New Zealand decreased from 4.1% to 3.5%.
  • Across the 12 months ending September 2026, Honda Scooters’ share of searches among moped and scooter brands in New Zealand peaked at 5.4% in March 2026 and was lowest at 3.3% in December 2025.
  • Across the 12 months ending September 2026, Honda Scooters fell from 3rd to 4th among moped and scooter brands in New Zealand.

How did search popularity change for New Zealand moped and scooter brands in September 2026?

6 changes
  1. In September 2026, Suzuki Scooters overtook Honda Scooters to rank 3rd among moped and scooter brands in New Zealand, with 3.7% of the searches.

  2. In September 2026, Segway-Ninebot gained share of searches among moped and scooter brands in New Zealand, from 58.5% to 60.7%.

  3. In September 2026, Vespa lost share of searches among moped and scooter brands in New Zealand, from 28.8% to 27%.

  4. In September 2026, Honda Scooters lost share of searches among moped and scooter brands in New Zealand, from 4.7% to 3.5%.

  5. Estimated monthly branded searches for NIU in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.

  6. Estimated monthly branded searches for Kymco in New Zealand fell 18.8% over 12 measured months, from 160 to 130 in September 2026.

How are Honda Scooters’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Honda Scooters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • honda moped
  • honda pcx
  • honda scooter

How the Brand Demand Index is measured

Who owns Honda Scooters?

Honda Scooters is owned by Honda. Brandwave also tracks Honda, Honda ATV, Honda Marine, Honda Motorcycles and Honda Power Equipment, owned by the same company, in New Zealand.

Do you work for Honda Scooters? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Honda Scooters your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.