Brandwave

How popular isYamaha Motor?

In September 2026, people searched for Yamaha Motor by name about 380 times in New Zealand, a 37.7% decrease from the previous year. These searches made up 1.7% of all New Zealand moped and scooter brand searches, placing Yamaha Motor sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about moped and scooter brands, Yamaha Motor appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Yamaha Motor is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Segway-NinebotShare of searches 60.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. VespaShare of searches 27%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. Suzuki ScootersShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. Honda ScootersShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Yamaha MotorShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+3 more

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Top moped and scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha Motor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha Motor is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vespa1st
  2. NIU2nd
  3. SYM2nd
  4. Kymco4th
  5. Yamaha Motor5th
  6. Segway-Ninebot6th
  7. Honda Scooters6th
  8. Suzuki Scooters8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha Motor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vespa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suzuki Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NIU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SYM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kymco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moped and scooter brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which moped and scooter brands compete with Yamaha Motor?

Yamaha Motor against moped and scooter brands in New Zealand, by month

Share of searches by month for Segway-Ninebot, Vespa, Suzuki Scooters, Honda Scooters, Yamaha Motor. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotVespaSuzuki ScootersHonda ScootersKymcoYamaha MotorNIUSYM
Oct 202554.7%31.6%4.1%4.1%2.1%1.7%1.1%0.4%
Nov 202557.4%29.9%4%3.5%1.8%1.7%1.3%0.39%
Dec 202560.3%28.2%3.6%3.3%1.6%1.5%1.1%0.35%
Jan 202655.5%30.5%3.9%3.9%2%1.9%1.8%0.63%
Feb 202656.6%30.2%3.9%3.9%1.5%2.3%1%0.51%
Mar 202654.4%29.2%4.1%5.4%1.7%2.5%2.2%0.39%
Apr 202656.7%29.1%4.3%4.3%1.7%2.2%1.3%0.46%
May 202657.6%29.4%3.7%4.3%1.4%1.7%1.4%0.47%
Jun 202657%28.7%3.8%4.4%1.8%2%1.7%0.57%
Jul 202659.2%28.1%3.3%3.7%1.9%2%1.3%0.43%
Aug 202658.5%28.8%2.9%4.7%1.8%1.7%1.1%0.51%
Sep 202660.7%27%3.7%3.5%1.7%1.7%1.2%0.4%

  1. 1.Segway-Ninebot

    60.7%

    Held 1st. 4.6K estimated branded searches, -0.87% vs prior month. Share +2.2 points.

  2. 2.Vespa

    27%

    Held 2nd. 2K estimated branded searches, -10.2% vs prior month. Share -1.7 points.

  3. 3.Suzuki Scooters

    3.7%

    Moved from 4th to 3rd. 280 estimated branded searches, +21.7% vs prior month. Share +0.8 points.

  4. 4.Honda Scooters

    3.5%

    Moved from 3rd to 4th. 260 estimated branded searches, -29.7% vs prior month. Share -1.2 points.

  5. 5.Kymco

    1.7%

    Held 5th. 130 estimated branded searches, -7.1% vs prior month. Share -0.1 points.

  6. 6.Yamaha Motor

    1.7%

    Held 6th. 130 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.NIU

    1.2%

    Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.SYM

    0.4%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

Compare popularity between Yamaha Motor and its closest rivals

Every comparison with Yamaha Motor

16 comparisons

How has branded search demand for Yamaha Motor changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha Motor in New Zealand fell from 610 to 380.
  • Across the 12 months ending September 2026, Yamaha Motor’s share of searches among moped and scooter brands in New Zealand peaked at 2.5% in March 2026 and was lowest at 1.5% in December 2025.

How did search popularity change for New Zealand moped and scooter brands in September 2026?

6 changes

  1. In September 2026, Suzuki Scooters overtook Honda Scooters to rank 3rd among moped and scooter brands in New Zealand, with 3.7% of the searches.

  2. In September 2026, Segway-Ninebot gained share of searches among moped and scooter brands in New Zealand, from 58.5% to 60.7%.

  3. In September 2026, Vespa lost share of searches among moped and scooter brands in New Zealand, from 28.8% to 27%.

  4. In September 2026, Honda Scooters lost share of searches among moped and scooter brands in New Zealand, from 4.7% to 3.5%.

  5. Estimated monthly branded searches for NIU in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.

  6. Estimated monthly branded searches for Kymco in New Zealand fell 18.8% over 12 measured months, from 160 to 130 in September 2026.

How are Yamaha Motor’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Yamaha Motor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha moped
  • yamaha motor
  • yamaha motor bike
  • yamaha motor scooter
  • yamaha motorbike
  • yamaha scooter

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How the Brand Demand Index is measured

Where does Yamaha Motor compete?

Yamaha Motor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Motorcycle brands11th of 110.87%Show ranking
Moped and scooter brands6th of 81.7%Shown above
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